---
title: "Nike: search popularity and Share of Search worldwide"
description: "Nike is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nike"
publisher: "Brandwave"
---

# Nike: search popularity and Share of Search worldwide

Nike is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nike
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among trainers**: 27.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trainers | 2 | 27.3% | 20.4M |
| Basketball shoe brands | 2 | 30.5% | 20.4M |
| Sneaker brands | 2 | 31.4% | 20.4M |
| Football boot brands | 2 | 31.5% | 20.4M |
| Gym bags | 2 | 35.1% | 20.4M |
| Golf shoes | 2 | 36.2% | 20.4M |
| Sports bra brands | 2 | 36.8% | 20.4M |
| Netball shoe brands | 2 | 37% | 20.4M |
| Sports bag brands | 2 | 38.3% | 20.4M |
| Exercise mats | 2 | 39.3% | 20.4M |
| Rugby boot brands | 2 | 39.3% | 20.4M |
| Footballs | 2 | 40.8% | 20.4M |
| Football brands | 2 | 40.8% | 20.4M |
| Gym shoes | 2 | 44.5% | 20.4M |
| Kids shoe brands | 2 | 47.5% | 20.4M |
| Jump rope brands | 2 | 49.8% | 20.4M |
| Leggings | 1 | 51.4% | 20.4M |
| Gym clothing brands | 1 | 51.8% | 20.4M |
| School bags | 1 | 81.7% | 20.4M |
| Golf gloves | 1 | 94.8% | 20.4M |
| Basketball brands | 1 | 96.8% | 20.4M |
| Swim cap brands | 1 | 97.7% | 20.4M |
| Swimming goggles | 1 | 97.7% | 20.4M |

- [Trainers](/demand/global-en/categories/trainers)
- [Basketball shoe brands](/demand/global-en/categories/basketball-shoe-brands)
- [Sneaker brands](/demand/global-en/categories/sneaker-brands)
- [Football boot brands](/demand/global-en/categories/football-boot-brands)
- [Gym bags](/demand/global-en/categories/gym-bags)
- [Golf shoes](/demand/global-en/categories/golf-shoes)
- [Sports bra brands](/demand/global-en/categories/sports-bra-brands)
- [Netball shoe brands](/demand/global-en/categories/netball-shoe-brands)
- [Sports bag brands](/demand/global-en/categories/sports-bag-brands)
- [Exercise mats](/demand/global-en/categories/exercise-mats)
- [Rugby boot brands](/demand/global-en/categories/rugby-boot-brands)
- [Footballs](/demand/global-en/categories/footballs)
- [Football brands](/demand/global-en/categories/soccer-ball-brands)
- [Gym shoes](/demand/global-en/categories/gym-shoes)
- [Kids shoe brands](/demand/global-en/categories/kids-shoe-brands)
- [Jump rope brands](/demand/global-en/categories/jump-rope-brands)
- [Leggings](/demand/global-en/categories/leggings)
- [Gym clothing brands](/demand/global-en/categories/gym-clothing-brands)
- [School bags](/demand/global-en/categories/school-bags)
- [Golf gloves](/demand/global-en/categories/golf-gloves)
- [Basketball brands](/demand/global-en/categories/basketball-brands)
- [Swim cap brands](/demand/global-en/categories/swim-cap-brands)
- [Swimming goggles](/demand/global-en/categories/swimming-goggles)

## How has branded search demand for Nike changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nike worldwide held steady at 20.4M.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among trainers worldwide decreased from 30.2% to 27.3%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among trainers worldwide peaked at 35.7% in January 2026 and was lowest at 27.2% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among trainers worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball shoe brands worldwide decreased from 32.8% to 30.5%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball shoe brands worldwide peaked at 38.8% in January 2026 and was lowest at 29.6% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among basketball shoe brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands worldwide decreased from 34.1% to 31.4%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands worldwide peaked at 40.2% in January 2026 and was lowest at 30.4% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among sneaker brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among football boot brands worldwide decreased from 34.4% to 31.5%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among football boot brands worldwide peaked at 40.6% in January 2026 and was lowest at 30.6% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among football boot brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among gym bags worldwide decreased from 37.9% to 35.1%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among gym bags worldwide peaked at 42.2% in January 2026 and was lowest at 32.6% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among gym bags worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among golf shoes worldwide decreased from 40.1% to 36.2%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among golf shoes worldwide peaked at 45% in January 2026 and was lowest at 32.8% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among golf shoes worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bra brands worldwide peaked at 42% in January 2026 and was lowest at 35.1% in December 2025.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among sports bra brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among netball shoe brands worldwide decreased from 40.7% to 37%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among netball shoe brands worldwide peaked at 45.6% in January 2026 and was lowest at 37% in August 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among netball shoe brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bag brands worldwide decreased from 42% to 38.3%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bag brands worldwide peaked at 46.9% in January 2026 and was lowest at 35.3% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among sports bag brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among exercise mats worldwide decreased from 40.3% to 39.3%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among exercise mats worldwide peaked at 45.1% in January 2026 and was lowest at 37.9% in December 2025.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among exercise mats worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among rugby boot brands worldwide decreased from 44.3% to 39.3%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among rugby boot brands worldwide peaked at 49.2% in January 2026 and was lowest at 39.3% in August 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among rugby boot brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among footballs worldwide decreased from 45.9% to 40.8%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among footballs worldwide peaked at 50.8% in January 2026 and was lowest at 37.5% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among footballs worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among football brands worldwide decreased from 45.9% to 40.8%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among football brands worldwide peaked at 50.8% in January 2026 and was lowest at 37.5% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among football brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among gym shoes worldwide decreased from 47.3% to 44.5%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among gym shoes worldwide peaked at 52.2% in January 2026 and was lowest at 44.4% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among gym shoes worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among kids shoe brands worldwide decreased from 52.4% to 47.5%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among kids shoe brands worldwide peaked at 57.5% in January 2026 and was lowest at 47.4% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among kids shoe brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among jump rope brands worldwide decreased from 55% to 49.8%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among jump rope brands worldwide peaked at 59.8% in January 2026 and was lowest at 49.8% in May 2026.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among jump rope brands worldwide.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide increased from 47.2% to 51.4%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide peaked at 54.5% in March 2026 and was lowest at 43.5% in December 2025.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among gym clothing brands worldwide increased from 47.6% to 51.8%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among gym clothing brands worldwide peaked at 54.8% in March 2026 and was lowest at 43.8% in December 2025.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among school bags worldwide peaked at 84.5% in March 2026 and was lowest at 81.6% in October 2025.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among golf gloves worldwide decreased from 96.4% to 94.8%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among golf gloves worldwide peaked at 97.2% in November 2025 and was lowest at 93.8% in April 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball brands worldwide decreased from 97.4% to 96.8%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball brands worldwide peaked at 98.3% in November 2025 and was lowest at 96.6% in July 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among swim cap brands worldwide peaked at 98.4% in November 2025 and was lowest at 97.2% in July 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among swimming goggles worldwide peaked at 98.4% in November 2025 and was lowest at 97.2% in July 2026.

## How did search popularity change for trainers worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among trainers worldwide, from 16.1% to 18.2%.
- In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%.
- In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%.
- In August 2026, Adidas lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.
- In August 2026, Nike lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## How did search popularity change for basketball shoe brands worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among basketball shoe brands worldwide, from 17.7% to 20.3%.
- In August 2026, Puma gained estimated Share of Search among basketball shoe brands worldwide, from 11.9% to 13.7%.
- In August 2026, Adidas lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.
- In August 2026, Nike lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## How did search popularity change for sneaker brands worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among sneaker brands worldwide, from 18.2% to 20.9%.
- In August 2026, Puma gained estimated Share of Search among sneaker brands worldwide, from 12.3% to 14.1%.
- In August 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%.
- In August 2026, Nike lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## How did search popularity change for football boot brands worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among football boot brands worldwide, from 18.4% to 21%.
- In August 2026, Puma gained estimated Share of Search among football boot brands worldwide, from 12.4% to 14.1%.
- In August 2026, Adidas lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%.
- In August 2026, Nike lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%.

## How did search popularity change for gym bags worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among gym bags worldwide, from 13.2% to 15.7%.
- In August 2026, Adidas lost estimated Share of Search among gym bags worldwide, from 36.1% to 35.1%.
- In August 2026, Nike lost estimated Share of Search among gym bags worldwide, from 36.1% to 35.1%.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## How did search popularity change for golf shoes worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among golf shoes worldwide, from 14% to 16.2%.
- In August 2026, Skechers gained estimated Share of Search among golf shoes worldwide, from 9.3% to 10.9%.
- In August 2026, Adidas lost estimated Share of Search among golf shoes worldwide, from 38.1% to 36.2%.
- In August 2026, Nike lost estimated Share of Search among golf shoes worldwide, from 38.1% to 36.2%.
- Estimated monthly branded searches for FootJoy worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

## How did search popularity change for sports bra brands worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## How did search popularity change for netball shoe brands worldwide in August 2026?

- In August 2026, ASICS gained estimated Share of Search among netball shoe brands worldwide, from 15.3% to 17.8%.
- In August 2026, Adidas lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.
- In August 2026, Nike lost estimated Share of Search among netball shoe brands worldwide, from 38.3% to 37%.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## How did search popularity change for sports bag brands worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among sports bag brands worldwide, from 14.5% to 17.1%.
- In August 2026, Adidas lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%.
- In August 2026, Nike lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%.
- Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## How did search popularity change for exercise mats worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Manduka worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
- Estimated monthly branded searches for Gaiam worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

## How did search popularity change for rugby boot brands worldwide in August 2026?

- In August 2026, ASICS gained estimated Share of Search among rugby boot brands worldwide, from 16.3% to 18.9%.
- In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.
- In August 2026, Nike lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

## How did search popularity change for footballs worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among footballs worldwide, from 15.5% to 18.3%.
- In August 2026, Adidas lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.
- In August 2026, Nike lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.
- Estimated monthly branded searches for Uhlsport worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
- Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## How did search popularity change for football brands worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among football brands worldwide, from 15.5% to 18.3%.
- In August 2026, Adidas lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.
- In August 2026, Nike lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.
- Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## How did search popularity change for gym shoes worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## How did search popularity change for kids shoe brands worldwide in August 2026?

- In August 2026, Clarks gained estimated Share of Search among kids shoe brands worldwide, from 3.5% to 4.3%.
- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
- Estimated monthly branded searches for Bobux worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## How did search popularity change for jump rope brands worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Rogue Fitness worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for Crossrope worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## How did search popularity change for leggings worldwide in August 2026?

- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
- Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
- Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

## How did search popularity change for gym clothing brands worldwide in August 2026?

- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
- Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

## How did search popularity change for school bags worldwide in August 2026?

- In August 2026, Nike lost estimated Share of Search among school bags worldwide, from 82.2% to 81.7%.
- JanSport’s estimated Share of Search among school bags worldwide has gained ground for 3 months in a row, from 0.83% to 2.7% in August 2026.
- In August 2026, Eastpak rose from 6th to 5th among school bags worldwide.
- In August 2026, Herschel fell from 5th to 6th among school bags worldwide.
- Estimated monthly branded searches for Smiggle worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## How did search popularity change for golf gloves worldwide in August 2026?

- In August 2026, Callaway overtook TaylorMade to rank 2nd among golf gloves worldwide, at 1.7%.
- In August 2026, Nike lost estimated Share of Search among golf gloves worldwide, from 95.6% to 94.8%.
- Estimated monthly branded searches for FootJoy worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for TaylorMade worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.
- Estimated monthly branded searches for Titleist worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for Srixon worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

## How did search popularity change for basketball brands worldwide in August 2026?

- In August 2026, Molten lost estimated Share of Search among basketball brands worldwide, from 0.95% to 0.35%.
- In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide.
- Estimated monthly branded searches for Baden worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.
- Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## How did search popularity change for swim cap brands worldwide in August 2026?

- Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.
- Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## How did search popularity change for swimming goggles worldwide in August 2026?

- Estimated monthly branded searches for Aqua Sphere worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for TYR worldwide rose 20.8% over 11 measured months, from 4.8K to 5.8K in August 2026.
- Estimated monthly branded searches for Arena worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trainers | 20.4M | 30.2% | 1 |
| Nov 2025 | Trainers | 30.4M | 33.3% | 1 |
| Dec 2025 | Trainers | 24.9M | 32.7% | 1 |
| Jan 2026 | Trainers | 24.9M | 35.7% | 1 |
| Feb 2026 | Trainers | 20.4M | 32.1% | 1 |
| Mar 2026 | Trainers | 24.9M | 32% | 1 |
| Apr 2026 | Trainers | 20.4M | 29.5% | 1 |
| May 2026 | Trainers | 20.4M | 27.2% | 2 |
| Jun 2026 | Trainers | 20.4M | 29.7% | 2 |
| Jul 2026 | Trainers | 20.4M | 29.6% | 2 |
| Aug 2026 | Trainers | 20.4M | 27.3% | 2 |
| Sep 2026 | Trainers | — | — | — |
| Oct 2025 | Basketball shoe brands | 20.4M | 32.8% | 1 |
| Nov 2025 | Basketball shoe brands | 30.4M | 35.3% | 1 |
| Dec 2025 | Basketball shoe brands | 24.9M | 34.9% | 1 |
| Jan 2026 | Basketball shoe brands | 24.9M | 38.8% | 1 |
| Feb 2026 | Basketball shoe brands | 20.4M | 34.6% | 1 |
| Mar 2026 | Basketball shoe brands | 24.9M | 34.5% | 1 |
| Apr 2026 | Basketball shoe brands | 20.4M | 32.3% | 1 |
| May 2026 | Basketball shoe brands | 20.4M | 29.6% | 2 |
| Jun 2026 | Basketball shoe brands | 20.4M | 32.5% | 2 |
| Jul 2026 | Basketball shoe brands | 20.4M | 32.5% | 2 |
| Aug 2026 | Basketball shoe brands | 20.4M | 30.5% | 2 |
| Sep 2026 | Basketball shoe brands | — | — | — |
| Oct 2025 | Sneaker brands | 20.4M | 34.1% | 1 |
| Nov 2025 | Sneaker brands | 30.4M | 36.5% | 1 |
| Dec 2025 | Sneaker brands | 24.9M | 36.5% | 1 |
| Jan 2026 | Sneaker brands | 24.9M | 40.2% | 1 |
| Feb 2026 | Sneaker brands | 20.4M | 35.7% | 1 |
| Mar 2026 | Sneaker brands | 24.9M | 35.6% | 1 |
| Apr 2026 | Sneaker brands | 20.4M | 33.3% | 1 |
| May 2026 | Sneaker brands | 20.4M | 30.4% | 2 |
| Jun 2026 | Sneaker brands | 20.4M | 33.5% | 2 |
| Jul 2026 | Sneaker brands | 20.4M | 33.5% | 2 |
| Aug 2026 | Sneaker brands | 20.4M | 31.4% | 2 |
| Sep 2026 | Sneaker brands | — | — | — |
| Oct 2025 | Football boot brands | 20.4M | 34.4% | 1 |
| Nov 2025 | Football boot brands | 30.4M | 37% | 1 |
| Dec 2025 | Football boot brands | 24.9M | 36.8% | 1 |
| Jan 2026 | Football boot brands | 24.9M | 40.6% | 1 |
| Feb 2026 | Football boot brands | 20.4M | 36.1% | 1 |
| Mar 2026 | Football boot brands | 24.9M | 36% | 1 |
| Apr 2026 | Football boot brands | 20.4M | 33.6% | 1 |
| May 2026 | Football boot brands | 20.4M | 30.6% | 2 |
| Jun 2026 | Football boot brands | 20.4M | 33.8% | 2 |
| Jul 2026 | Football boot brands | 20.4M | 33.8% | 2 |
| Aug 2026 | Football boot brands | 20.4M | 31.5% | 2 |
| Sep 2026 | Football boot brands | — | — | — |
| Oct 2025 | Gym bags | 20.4M | 37.9% | 1 |
| Nov 2025 | Gym bags | 30.4M | 37.6% | 1 |
| Dec 2025 | Gym bags | 24.9M | 38.5% | 1 |
| Jan 2026 | Gym bags | 24.9M | 42.2% | 1 |
| Feb 2026 | Gym bags | 20.4M | 38.7% | 1 |
| Mar 2026 | Gym bags | 24.9M | 38.6% | 1 |
| Apr 2026 | Gym bags | 20.4M | 37% | 1 |
| May 2026 | Gym bags | 20.4M | 32.6% | 2 |
| Jun 2026 | Gym bags | 20.4M | 35.6% | 2 |
| Jul 2026 | Gym bags | 20.4M | 36.1% | 2 |
| Aug 2026 | Gym bags | 20.4M | 35.1% | 2 |
| Sep 2026 | Gym bags | — | — | — |
| Oct 2025 | Golf shoes | 20.4M | 40.1% | 1 |
| Nov 2025 | Golf shoes | 30.4M | 42.1% | 1 |
| Dec 2025 | Golf shoes | 24.9M | 42.1% | 1 |
| Jan 2026 | Golf shoes | 24.9M | 45% | 1 |
| Feb 2026 | Golf shoes | 20.4M | 41% | 1 |
| Mar 2026 | Golf shoes | 24.9M | 40.9% | 1 |
| Apr 2026 | Golf shoes | 20.4M | 38.8% | 1 |
| May 2026 | Golf shoes | 20.4M | 32.8% | 2 |
| Jun 2026 | Golf shoes | 20.4M | 37.3% | 2 |
| Jul 2026 | Golf shoes | 20.4M | 38.1% | 2 |
| Aug 2026 | Golf shoes | 20.4M | 36.2% | 2 |
| Sep 2026 | Golf shoes | — | — | — |
| Oct 2025 | Sports bra brands | 20.4M | 37.2% | 1 |
| Nov 2025 | Sports bra brands | 30.4M | 37.6% | 1 |
| Dec 2025 | Sports bra brands | 24.9M | 35.1% | 1 |
| Jan 2026 | Sports bra brands | 24.9M | 42% | 1 |
| Feb 2026 | Sports bra brands | 20.4M | 39.5% | 1 |
| Mar 2026 | Sports bra brands | 24.9M | 41.1% | 1 |
| Apr 2026 | Sports bra brands | 20.4M | 39.5% | 1 |
| May 2026 | Sports bra brands | 20.4M | 36.8% | 2 |
| Jun 2026 | Sports bra brands | 20.4M | 36.8% | 2 |
| Jul 2026 | Sports bra brands | 20.4M | 36.8% | 2 |
| Aug 2026 | Sports bra brands | 20.4M | 36.8% | 2 |
| Sep 2026 | Sports bra brands | — | — | — |
| Oct 2025 | Netball shoe brands | 20.4M | 40.7% | 1 |
| Nov 2025 | Netball shoe brands | 30.4M | 43.8% | 1 |
| Dec 2025 | Netball shoe brands | 24.9M | 41.8% | 1 |
| Jan 2026 | Netball shoe brands | 24.9M | 45.6% | 1 |
| Feb 2026 | Netball shoe brands | 20.4M | 42.6% | 1 |
| Mar 2026 | Netball shoe brands | 24.9M | 42.5% | 1 |
| Apr 2026 | Netball shoe brands | 20.4M | 41.3% | 1 |
| May 2026 | Netball shoe brands | 20.4M | 38.2% | 2 |
| Jun 2026 | Netball shoe brands | 20.4M | 38.5% | 2 |
| Jul 2026 | Netball shoe brands | 20.4M | 38.3% | 2 |
| Aug 2026 | Netball shoe brands | 20.4M | 37% | 2 |
| Sep 2026 | Netball shoe brands | — | — | — |
| Oct 2025 | Sports bag brands | 20.4M | 42% | 1 |
| Nov 2025 | Sports bag brands | 30.4M | 43.8% | 1 |
| Dec 2025 | Sports bag brands | 24.9M | 43.1% | 1 |
| Jan 2026 | Sports bag brands | 24.9M | 46.9% | 1 |
| Feb 2026 | Sports bag brands | 20.4M | 42.6% | 1 |
| Mar 2026 | Sports bag brands | 24.9M | 42.5% | 1 |
| Apr 2026 | Sports bag brands | 20.4M | 41.2% | 1 |
| May 2026 | Sports bag brands | 20.4M | 35.3% | 2 |
| Jun 2026 | Sports bag brands | 20.4M | 39.5% | 2 |
| Jul 2026 | Sports bag brands | 20.4M | 39.5% | 2 |
| Aug 2026 | Sports bag brands | 20.4M | 38.3% | 2 |
| Sep 2026 | Sports bag brands | — | — | — |
| Oct 2025 | Exercise mats | 20.4M | 40.3% | 1 |
| Nov 2025 | Exercise mats | 30.4M | 40.1% | 1 |
| Dec 2025 | Exercise mats | 24.9M | 37.9% | 1 |
| Jan 2026 | Exercise mats | 24.9M | 45.1% | 1 |
| Feb 2026 | Exercise mats | 20.4M | 42.4% | 1 |
| Mar 2026 | Exercise mats | 24.9M | 44.1% | 1 |
| Apr 2026 | Exercise mats | 20.4M | 42.4% | 1 |
| May 2026 | Exercise mats | 20.4M | 39.3% | 2 |
| Jun 2026 | Exercise mats | 20.4M | 39.3% | 2 |
| Jul 2026 | Exercise mats | 20.4M | 39.3% | 2 |
| Aug 2026 | Exercise mats | 20.4M | 39.3% | 2 |
| Sep 2026 | Exercise mats | — | — | — |
| Oct 2025 | Rugby boot brands | 20.4M | 44.3% | 1 |
| Nov 2025 | Rugby boot brands | 30.4M | 47.2% | 1 |
| Dec 2025 | Rugby boot brands | 24.9M | 45.7% | 1 |
| Jan 2026 | Rugby boot brands | 24.9M | 49.2% | 1 |
| Feb 2026 | Rugby boot brands | 20.4M | 45.8% | 1 |
| Mar 2026 | Rugby boot brands | 24.9M | 45.6% | 1 |
| Apr 2026 | Rugby boot brands | 20.4M | 44.3% | 1 |
| May 2026 | Rugby boot brands | 20.4M | 40.7% | 2 |
| Jun 2026 | Rugby boot brands | 20.4M | 41.1% | 2 |
| Jul 2026 | Rugby boot brands | 20.4M | 40.8% | 2 |
| Aug 2026 | Rugby boot brands | 20.4M | 39.3% | 2 |
| Sep 2026 | Rugby boot brands | — | — | — |
| Oct 2025 | Footballs | 20.4M | 45.9% | 1 |
| Nov 2025 | Footballs | 30.4M | 47.2% | 1 |
| Dec 2025 | Footballs | 24.9M | 47.2% | 1 |
| Jan 2026 | Footballs | 24.9M | 50.8% | 1 |
| Feb 2026 | Footballs | 20.4M | 45.9% | 1 |
| Mar 2026 | Footballs | 24.9M | 45.7% | 1 |
| Apr 2026 | Footballs | 20.4M | 44.2% | 1 |
| May 2026 | Footballs | 20.4M | 37.5% | 2 |
| Jun 2026 | Footballs | 20.4M | 42.2% | 2 |
| Jul 2026 | Footballs | 20.4M | 42.2% | 2 |
| Aug 2026 | Footballs | 20.4M | 40.8% | 2 |
| Sep 2026 | Footballs | — | — | — |
| Oct 2025 | Football brands | 20.4M | 45.9% | 1 |
| Nov 2025 | Football brands | 30.4M | 47.2% | 1 |
| Dec 2025 | Football brands | 24.9M | 47.2% | 1 |
| Jan 2026 | Football brands | 24.9M | 50.8% | 1 |
| Feb 2026 | Football brands | 20.4M | 45.9% | 1 |
| Mar 2026 | Football brands | 24.9M | 45.7% | 1 |
| Apr 2026 | Football brands | 20.4M | 44.2% | 1 |
| May 2026 | Football brands | 20.4M | 37.5% | 2 |
| Jun 2026 | Football brands | 20.4M | 42.2% | 2 |
| Jul 2026 | Football brands | 20.4M | 42.2% | 2 |
| Aug 2026 | Football brands | 20.4M | 40.8% | 2 |
| Sep 2026 | Football brands | — | — | — |
| Oct 2025 | Gym shoes | 20.4M | 47.3% | 1 |
| Nov 2025 | Gym shoes | 30.4M | 48.4% | 1 |
| Dec 2025 | Gym shoes | 24.9M | 47.6% | 1 |
| Jan 2026 | Gym shoes | 24.9M | 52.2% | 1 |
| Feb 2026 | Gym shoes | 20.4M | 48.5% | 1 |
| Mar 2026 | Gym shoes | 24.9M | 48.4% | 1 |
| Apr 2026 | Gym shoes | 20.4M | 48.5% | 1 |
| May 2026 | Gym shoes | 20.4M | 44.4% | 2 |
| Jun 2026 | Gym shoes | 20.4M | 44.5% | 2 |
| Jul 2026 | Gym shoes | 20.4M | 44.5% | 2 |
| Aug 2026 | Gym shoes | 20.4M | 44.5% | 2 |
| Sep 2026 | Gym shoes | — | — | — |
| Oct 2025 | Kids shoe brands | 20.4M | 52.4% | 1 |
| Nov 2025 | Kids shoe brands | 30.4M | 52.8% | 1 |
| Dec 2025 | Kids shoe brands | 24.9M | 52.7% | 1 |
| Jan 2026 | Kids shoe brands | 24.9M | 57.5% | 1 |
| Feb 2026 | Kids shoe brands | 20.4M | 52.9% | 1 |
| Mar 2026 | Kids shoe brands | 24.9M | 52.8% | 1 |
| Apr 2026 | Kids shoe brands | 20.4M | 52.6% | 1 |
| May 2026 | Kids shoe brands | 20.4M | 47.4% | 2 |
| Jun 2026 | Kids shoe brands | 20.4M | 47.9% | 2 |
| Jul 2026 | Kids shoe brands | 20.4M | 47.9% | 2 |
| Aug 2026 | Kids shoe brands | 20.4M | 47.5% | 2 |
| Sep 2026 | Kids shoe brands | — | — | — |
| Oct 2025 | Jump rope brands | 20.4M | 55% | 1 |
| Nov 2025 | Jump rope brands | 30.4M | 54.8% | 1 |
| Dec 2025 | Jump rope brands | 24.9M | 54.8% | 1 |
| Jan 2026 | Jump rope brands | 24.9M | 59.8% | 1 |
| Feb 2026 | Jump rope brands | 20.4M | 55% | 1 |
| Mar 2026 | Jump rope brands | 24.9M | 54.8% | 1 |
| Apr 2026 | Jump rope brands | 20.4M | 54.9% | 1 |
| May 2026 | Jump rope brands | 20.4M | 49.8% | 2 |
| Jun 2026 | Jump rope brands | 20.4M | 49.8% | 2 |
| Jul 2026 | Jump rope brands | 20.4M | 49.8% | 2 |
| Aug 2026 | Jump rope brands | 20.4M | 49.8% | 2 |
| Sep 2026 | Jump rope brands | — | — | — |
| Oct 2025 | Leggings | 20.4M | 47.2% | 1 |
| Nov 2025 | Leggings | 30.4M | 45.3% | 1 |
| Dec 2025 | Leggings | 24.9M | 43.5% | 1 |
| Jan 2026 | Leggings | 24.9M | 51.4% | 1 |
| Feb 2026 | Leggings | 20.4M | 51.4% | 1 |
| Mar 2026 | Leggings | 24.9M | 54.5% | 1 |
| Apr 2026 | Leggings | 20.4M | 50.5% | 1 |
| May 2026 | Leggings | 20.4M | 51.1% | 1 |
| Jun 2026 | Leggings | 20.4M | 50.8% | 1 |
| Jul 2026 | Leggings | 20.4M | 51.8% | 1 |
| Aug 2026 | Leggings | 20.4M | 51.4% | 1 |
| Sep 2026 | Leggings | — | — | — |
| Oct 2025 | Gym clothing brands | 20.4M | 47.6% | 1 |
| Nov 2025 | Gym clothing brands | 30.4M | 45.5% | 1 |
| Dec 2025 | Gym clothing brands | 24.9M | 43.8% | 1 |
| Jan 2026 | Gym clothing brands | 24.9M | 51.7% | 1 |
| Feb 2026 | Gym clothing brands | 20.4M | 51.7% | 1 |
| Mar 2026 | Gym clothing brands | 24.9M | 54.8% | 1 |
| Apr 2026 | Gym clothing brands | 20.4M | 50.8% | 1 |
| May 2026 | Gym clothing brands | 20.4M | 51.5% | 1 |
| Jun 2026 | Gym clothing brands | 20.4M | 51.1% | 1 |
| Jul 2026 | Gym clothing brands | 20.4M | 52% | 1 |
| Aug 2026 | Gym clothing brands | 20.4M | 51.8% | 1 |
| Sep 2026 | Gym clothing brands | — | — | — |
| Oct 2025 | School bags | 20.4M | 81.6% | 1 |
| Nov 2025 | School bags | 30.4M | 84.3% | 1 |
| Dec 2025 | School bags | 24.9M | 81.7% | 1 |
| Jan 2026 | School bags | 24.9M | 83.8% | 1 |
| Feb 2026 | School bags | 20.4M | 84% | 1 |
| Mar 2026 | School bags | 24.9M | 84.5% | 1 |
| Apr 2026 | School bags | 20.4M | 84.3% | 1 |
| May 2026 | School bags | 20.4M | 84% | 1 |
| Jun 2026 | School bags | 20.4M | 83.6% | 1 |
| Jul 2026 | School bags | 20.4M | 82.2% | 1 |
| Aug 2026 | School bags | 20.4M | 81.7% | 1 |
| Sep 2026 | School bags | — | — | — |
| Oct 2025 | Golf gloves | 20.4M | 96.4% | 1 |
| Nov 2025 | Golf gloves | 30.4M | 97.2% | 1 |
| Dec 2025 | Golf gloves | 24.9M | 97% | 1 |
| Jan 2026 | Golf gloves | 24.9M | 96.7% | 1 |
| Feb 2026 | Golf gloves | 20.4M | 96.3% | 1 |
| Mar 2026 | Golf gloves | 24.9M | 96.1% | 1 |
| Apr 2026 | Golf gloves | 20.4M | 93.8% | 1 |
| May 2026 | Golf gloves | 20.4M | 94.6% | 1 |
| Jun 2026 | Golf gloves | 20.4M | 95.6% | 1 |
| Jul 2026 | Golf gloves | 20.4M | 95.6% | 1 |
| Aug 2026 | Golf gloves | 20.4M | 94.8% | 1 |
| Sep 2026 | Golf gloves | — | — | — |
| Oct 2025 | Basketball brands | 20.4M | 97.4% | 1 |
| Nov 2025 | Basketball brands | 30.4M | 98.3% | 1 |
| Dec 2025 | Basketball brands | 24.9M | 98% | 1 |
| Jan 2026 | Basketball brands | 24.9M | 97.9% | 1 |
| Feb 2026 | Basketball brands | 20.4M | 97.6% | 1 |
| Mar 2026 | Basketball brands | 24.9M | 97.6% | 1 |
| Apr 2026 | Basketball brands | 20.4M | 97.1% | 1 |
| May 2026 | Basketball brands | 20.4M | 97.1% | 1 |
| Jun 2026 | Basketball brands | 20.4M | 96.8% | 1 |
| Jul 2026 | Basketball brands | 20.4M | 96.6% | 1 |
| Aug 2026 | Basketball brands | 20.4M | 96.8% | 1 |
| Sep 2026 | Basketball brands | — | — | — |
| Oct 2025 | Swim cap brands | 20.4M | 97.7% | 1 |
| Nov 2025 | Swim cap brands | 30.4M | 98.4% | 1 |
| Dec 2025 | Swim cap brands | 24.9M | 98.1% | 1 |
| Jan 2026 | Swim cap brands | 24.9M | 98.1% | 1 |
| Feb 2026 | Swim cap brands | 20.4M | 97.7% | 1 |
| Mar 2026 | Swim cap brands | 24.9M | 98.1% | 1 |
| Apr 2026 | Swim cap brands | 20.4M | 97.7% | 1 |
| May 2026 | Swim cap brands | 20.4M | 97.2% | 1 |
| Jun 2026 | Swim cap brands | 20.4M | 97.2% | 1 |
| Jul 2026 | Swim cap brands | 20.4M | 97.2% | 1 |
| Aug 2026 | Swim cap brands | 20.4M | 97.7% | 1 |
| Sep 2026 | Swim cap brands | — | — | — |
| Oct 2025 | Swimming goggles | 20.4M | 97.7% | 1 |
| Nov 2025 | Swimming goggles | 30.4M | 98.4% | 1 |
| Dec 2025 | Swimming goggles | 24.9M | 98.1% | 1 |
| Jan 2026 | Swimming goggles | 24.9M | 98.1% | 1 |
| Feb 2026 | Swimming goggles | 20.4M | 97.7% | 1 |
| Mar 2026 | Swimming goggles | 24.9M | 98.1% | 1 |
| Apr 2026 | Swimming goggles | 20.4M | 97.7% | 1 |
| May 2026 | Swimming goggles | 20.4M | 97.2% | 1 |
| Jun 2026 | Swimming goggles | 20.4M | 97.2% | 1 |
| Jul 2026 | Swimming goggles | 20.4M | 97.2% | 1 |
| Aug 2026 | Swimming goggles | 20.4M | 97.7% | 1 |
| Sep 2026 | Swimming goggles | — | — | — |

## How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nike”

## Which trainers compete with Nike?

- [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-nike
- [New Balance](/demand/global-en/brands/new-balance): Head-to-head: /demand/global-en/compare/new-balance-vs-nike
- [ASICS](/demand/global-en/brands/asics): Head-to-head: /demand/global-en/compare/asics-vs-nike
- [Puma](/demand/global-en/brands/puma): Head-to-head: /demand/global-en/compare/nike-vs-puma
- [Reebok](/demand/global-en/brands/reebok): Head-to-head: /demand/global-en/compare/nike-vs-reebok

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nike: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nike

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.