---
title: "Nidra: search popularity and Share of Search worldwide"
description: "Nidra is sleep mask brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nidra"
publisher: "Brandwave"
---

# Nidra: search popularity and Share of Search worldwide

Nidra is sleep mask brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nidra
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among eye mask brands**: 42.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Eye mask brands | 2 | 42.5% | 135K |

- [Eye mask brands](/demand/global-en/categories/eye-mask-brands)

## How has branded search demand for Nidra changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nidra worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Nidra’s estimated Share of Search among eye mask brands worldwide decreased from 47.8% to 42.5%.
- Across the 11 months ending August 2026, Nidra’s estimated Share of Search among eye mask brands worldwide peaked at 52% in April 2026 and was lowest at 41.2% in December 2025.
- Across the 11 months ending August 2026, Nidra fell from 1st to 2nd among eye mask brands worldwide.

## How did search popularity change for eye mask brands worldwide in August 2026?

- In August 2026, Slip lost estimated Share of Search among eye mask brands worldwide, from 3.1% to 2.1%.
- In August 2026, Alaska Bear rose from 4th to 3rd among eye mask brands worldwide.
- Estimated monthly branded searches for Manta worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Nidra worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eye mask brands | 165K | 47.8% | 1 |
| Nov 2025 | Eye mask brands | 165K | 42.3% | 2 |
| Dec 2025 | Eye mask brands | 135K | 41.2% | 2 |
| Jan 2026 | Eye mask brands | 165K | 47.1% | 1 |
| Feb 2026 | Eye mask brands | 165K | 46.4% | 1 |
| Mar 2026 | Eye mask brands | 165K | 51.8% | 1 |
| Apr 2026 | Eye mask brands | 165K | 52% | 1 |
| May 2026 | Eye mask brands | 165K | 47.1% | 1 |
| Jun 2026 | Eye mask brands | 135K | 46.9% | 1 |
| Jul 2026 | Eye mask brands | 135K | 42.3% | 2 |
| Aug 2026 | Eye mask brands | 135K | 42.5% | 2 |
| Sep 2026 | Eye mask brands | — | — | — |

## How is Nidra measured?

Brandwave collects information about searches that people make online using Nidra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nidra”

## Which eye mask brands compete with Nidra?

- [Tempur-Pedic](/demand/global-en/brands/tempur-pedic): Head-to-head: /demand/global-en/compare/nidra-vs-tempur-pedic
- [Alaska Bear](/demand/global-en/brands/alaska-bear): Head-to-head: /demand/global-en/compare/alaska-bear-vs-nidra
- [Slip](/demand/global-en/brands/slip-silk): Head-to-head: /demand/global-en/compare/nidra-vs-slip-silk
- [Manta](/demand/global-en/brands/manta): Head-to-head: /demand/global-en/compare/manta-vs-nidra
- [Bucky](/demand/global-en/brands/bucky): Head-to-head: /demand/global-en/compare/bucky-vs-nidra

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nidra: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nidra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nidra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.