---
title: "Nick Scali: search popularity and Share of Search worldwide"
description: "Nick Scali is a designer furniture store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nick-scali"
publisher: "Brandwave"
---

# Nick Scali: search popularity and Share of Search worldwide

Nick Scali is a designer furniture store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nick Scali
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among furniture brands**: 0.23%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Furniture brands | 4 | 0.23% | 135K |

- [Furniture brands](/demand/global-en/categories/furniture-brands)

## How has branded search demand for Nick Scali changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nick Scali worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among furniture brands worldwide held steady, from 0.19% to 0.23%.

## How did search popularity change for furniture brands worldwide in August 2026?

- In August 2026, IKEA gained estimated Share of Search among furniture brands worldwide, from 96.1% to 96.7%.
- In August 2026, Harvey Norman lost estimated Share of Search among furniture brands worldwide, from 3.2% to 2.6%.
- Estimated monthly branded searches for Nick Scali worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Furniture brands | 110K | 0.19% | 4 |
| Nov 2025 | Furniture brands | 135K | 0.23% | 4 |
| Dec 2025 | Furniture brands | 110K | 0.19% | 4 |
| Jan 2026 | Furniture brands | 165K | 0.29% | 4 |
| Feb 2026 | Furniture brands | 90.5K | 0.19% | 4 |
| Mar 2026 | Furniture brands | 110K | 0.23% | 4 |
| Apr 2026 | Furniture brands | 110K | 0.23% | 4 |
| May 2026 | Furniture brands | 110K | 0.23% | 4 |
| Jun 2026 | Furniture brands | 135K | 0.28% | 4 |
| Jul 2026 | Furniture brands | 110K | 0.23% | 4 |
| Aug 2026 | Furniture brands | 135K | 0.23% | 4 |
| Sep 2026 | Furniture brands | — | — | — |

## How is Nick Scali measured?

Brandwave collects information about searches that people make online using Nick Scali’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nick scali”

## Which furniture brands compete with Nick Scali?

- [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/ikea-vs-nick-scali
- [Harvey Norman](/demand/global-en/brands/harvey-norman): Head-to-head: /demand/global-en/compare/harvey-norman-vs-nick-scali
- [Freedom Furniture](/demand/global-en/brands/freedom-furniture): Head-to-head: /demand/global-en/compare/freedom-furniture-vs-nick-scali
- [Mocka](/demand/global-en/brands/mocka): Head-to-head: /demand/global-en/compare/mocka-vs-nick-scali

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nick Scali: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nick-scali

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nick-scali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.