---
title: "Next: search popularity and Share of Search worldwide"
description: "Next is fashion and homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/next"
publisher: "Brandwave"
---

# Next: search popularity and Share of Search worldwide

Next is fashion and homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Next
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among curtain brands**: 0.17%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Curtain brands | 4 | 0.17% | 109K |

- [Curtain brands](/demand/global-en/categories/curtain-brands)

## How has branded search demand for Next changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Next worldwide rose from 88.8K to 109K.
- Across the 11 months ending August 2026, Next’s estimated Share of Search among curtain brands worldwide held steady, from 0.14% to 0.17%.

## How did search popularity change for curtain brands worldwide in August 2026?

- In August 2026, Dunelm gained estimated Share of Search among curtain brands worldwide, from 5.4% to 6.5%.
- In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%.
- Estimated monthly branded searches for Hillarys worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Curtain brands | 88.8K | 0.14% | 4 |
| Nov 2025 | Curtain brands | 105K | 0.16% | 4 |
| Dec 2025 | Curtain brands | 92.1K | 0.14% | 4 |
| Jan 2026 | Curtain brands | 88.8K | 0.14% | 4 |
| Feb 2026 | Curtain brands | 88.8K | 0.17% | 4 |
| Mar 2026 | Curtain brands | 109K | 0.21% | 4 |
| Apr 2026 | Curtain brands | 105K | 0.2% | 4 |
| May 2026 | Curtain brands | 128K | 0.25% | 4 |
| Jun 2026 | Curtain brands | 109K | 0.21% | 4 |
| Jul 2026 | Curtain brands | 109K | 0.21% | 4 |
| Aug 2026 | Curtain brands | 109K | 0.17% | 4 |
| Sep 2026 | Curtain brands | — | — | — |

## How is Next measured?

Brandwave collects information about searches that people make online using Next’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “next clothing”
- “next shop”

## Which curtain brands compete with Next?

- [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/ikea-vs-next
- [Dunelm](/demand/global-en/brands/dunelm): Head-to-head: /demand/global-en/compare/dunelm-vs-next
- [John Lewis](/demand/global-en/brands/john-lewis): Head-to-head: /demand/global-en/compare/john-lewis-vs-next
- [Hillarys](/demand/global-en/brands/hillarys): Head-to-head: /demand/global-en/compare/hillarys-vs-next
- [Habitat](/demand/global-en/brands/habitat): Head-to-head: /demand/global-en/compare/habitat-vs-next

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Next: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/next

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/next. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.