--- title: "Next Level Racing: search popularity worldwide" description: "Next Level Racing makes sim racing cockpits and stands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/next-level-racing" publisher: "Brandwave" --- # Next Level Racing: search popularity worldwide Next Level Racing makes sim racing cockpits and stands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Next Level Racing - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sim racing brands**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sim racing brands | 7 | 4.1% | 40.5K | - [Sim racing brands](/demand/global-en/categories/sim-racing-brands) ## Top sim racing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Next Level Racing did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moza | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Logitech | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fanatec | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Simagic | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Thrustmaster | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Simucube | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Playseat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Next Level Racing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trak Racer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sim-Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Heusinkveld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Asetek SimSports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sim racing brands - Asked ChatGPT "What's the best sim racing wheel for beginners?": 1. Logitech, 2. Moza, 3. Thrustmaster - Asked ChatGPT "Which sim racing brand should I buy from?": 1. Moza, 2. Fanatec, 3. Simagic, 4. Logitech - Asked ChatGPT "What's the best direct drive wheel for sim racing?": 1. Logitech, 2. Moza, 3. Fanatec, 4. Simucube - Searched Google, AI Overview "sim racing wheel": 1. Moza, 2. Thrustmaster Not named in any answer: Playseat, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Next Level Racing changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Next Level Racing worldwide fell from 60.5K to 40.5K. - Across the 12 months ending September 2026, Next Level Racing’s share of searches among sim racing brands worldwide peaked at 5.1% in March 2026 and was lowest at 3.9% in November 2025. ## How did search popularity change for sim racing brands worldwide in September 2026? - In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches. - In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%. - In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%. - Moza’s share of searches among sim racing brands worldwide has gained ground for 3 months in a row, from 8.3% to 10.9% in September 2026. - In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide. - In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sim racing brands | 60.5K | 4.2% | 7 | | Nov 2025 | Sim racing brands | 74K | 3.9% | 7 | | Dec 2025 | Sim racing brands | 90.5K | 4.2% | 7 | | Jan 2026 | Sim racing brands | 74K | 4.3% | 7 | | Feb 2026 | Sim racing brands | 60.5K | 5.1% | 6 | | Mar 2026 | Sim racing brands | 60.5K | 5.1% | 7 | | Apr 2026 | Sim racing brands | 49.5K | 4.4% | 7 | | May 2026 | Sim racing brands | 60.5K | 4.1% | 7 | | Jun 2026 | Sim racing brands | 49.5K | 4.1% | 7 | | Jul 2026 | Sim racing brands | 40.5K | 4% | 7 | | Aug 2026 | Sim racing brands | 49.5K | 4.9% | 5 | | Sep 2026 | Sim racing brands | 40.5K | 4.1% | 7 | ## How are Next Level Racing’s branded searches counted? Brandwave collects information about searches that people make online using Next Level Racing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “next level racing” ## Which sim racing brands compete with Next Level Racing? - [Logitech](/demand/global-en/brands/logitech) - [Fanatec](/demand/global-en/brands/fanatec) - [Moza](/demand/global-en/brands/moza) - [Playseat](/demand/global-en/brands/playseat): Head-to-head: /demand/global-en/compare/next-level-racing-vs-playseat - [Simagic](/demand/global-en/brands/simagic): Head-to-head: /demand/global-en/compare/next-level-racing-vs-simagic - [Thrustmaster](/demand/global-en/brands/thrustmaster): Head-to-head: /demand/global-en/compare/next-level-racing-vs-thrustmaster - [Simucube](/demand/global-en/brands/simucube): Head-to-head: /demand/global-en/compare/next-level-racing-vs-simucube - [Trak Racer](/demand/global-en/brands/trak-racer): Head-to-head: /demand/global-en/compare/next-level-racing-vs-trak-racer - [Sim-Lab](/demand/global-en/brands/sim-lab) - [Heusinkveld](/demand/global-en/brands/heusinkveld) - [Asetek SimSports](/demand/global-en/brands/asetek-simsports) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Next Level Racing: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/next-level-racing This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/next-level-racing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.