--- title: "Newton Baby: search popularity worldwide" description: "A maker of breathable crib mattresses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/newton-baby" publisher: "Brandwave" --- # Newton Baby: search popularity worldwide A maker of breathable crib mattresses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Newton Baby - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cot mattress brands**: 0.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cot mattress brands | 7 | 0.9% | 5.4K | - [Cot mattress brands](/demand/global-en/categories/cot-mattress-brands) ## Top cot mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Newton Baby was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Newton Baby is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Newton Baby | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Naturepedic | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sealy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Stokke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boori | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snuz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cot mattress brands - Asked ChatGPT "Which cot mattress brand should I buy?": 1. Newton Baby, 2. Sealy, 3. Naturepedic - Asked ChatGPT "What are the best cot mattress brands?": 1. Naturepedic, 2. Newton Baby, 3. Sealy - Asked ChatGPT "What's the best cot mattress brand for safe baby sleep?": 1. Sealy - Searched Google, AI Overview "best cot mattress": 1. Naturepedic - Searched Google, AI Overview "firm cot mattress": named none of the brands we track Not named in any answer: Stokke, Leander, Ecosa, Boori and Snuz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Newton Baby changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Newton Baby worldwide held steady at 5.4K. - Across the 12 months ending September 2026, Newton Baby rose from 8th to 7th among cot mattress brands worldwide. ## How did search popularity change for cot mattress brands worldwide in September 2026? - In September 2026, Snuz lost share of searches among cot mattress brands worldwide, from 3% to 2.5%. - Stokke’s share of searches among cot mattress brands worldwide has gained ground for 3 months in a row, from 57.4% to 65% in September 2026. - Estimated monthly branded searches for Naturepedic worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. - Estimated monthly branded searches for Sealy worldwide fell 80.2% over 12 measured months, from 8.1K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cot mattress brands | 5.4K | 0.96% | 8 | | Nov 2025 | Cot mattress brands | 9.9K | 1.4% | 7 | | Dec 2025 | Cot mattress brands | 5.4K | 1.1% | 7 | | Jan 2026 | Cot mattress brands | 6.6K | 1.1% | 7 | | Feb 2026 | Cot mattress brands | 5.4K | 1% | 7 | | Mar 2026 | Cot mattress brands | 6.6K | 1.1% | 7 | | Apr 2026 | Cot mattress brands | 5.4K | 0.98% | 7 | | May 2026 | Cot mattress brands | 6.6K | 1.1% | 7 | | Jun 2026 | Cot mattress brands | 5.4K | 0.96% | 7 | | Jul 2026 | Cot mattress brands | 5.4K | 0.96% | 7 | | Aug 2026 | Cot mattress brands | 5.4K | 0.9% | 7 | | Sep 2026 | Cot mattress brands | 5.4K | 0.9% | 7 | ## How are Newton Baby’s branded searches counted? Brandwave collects information about searches that people make online using Newton Baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “newton baby” ## Which cot mattress brands compete with Newton Baby? - [Stokke](/demand/global-en/brands/stokke) - [Leander](/demand/global-en/brands/leander) - [Ecosa](/demand/global-en/brands/ecosa): Head-to-head: /demand/global-en/compare/ecosa-vs-newton-baby - [Boori](/demand/global-en/brands/boori): Head-to-head: /demand/global-en/compare/boori-vs-newton-baby - [Naturepedic](/demand/global-en/brands/naturepedic): Head-to-head: /demand/global-en/compare/naturepedic-vs-newton-baby - [Snuz](/demand/global-en/brands/snuz): Head-to-head: /demand/global-en/compare/newton-baby-vs-snuz - [Sealy](/demand/global-en/brands/sealy): Head-to-head: /demand/global-en/compare/newton-baby-vs-sealy ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Newton Baby: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/newton-baby This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/newton-baby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.