--- title: "Newspack: search popularity worldwide" description: "Newspack is Automattic’s WordPress platform for news publishers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/newspack" publisher: "Brandwave" --- # Newspack: search popularity worldwide Newspack is Automattic’s WordPress platform for news publishers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Newspack - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among news publishing platforms**: 0.64% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | News publishing platforms | 8 | 0.64% | 590 | - [News publishing platforms](/demand/global-en/categories/news-publishing-platforms) ## Top news publishing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Newspack was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Newspack is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ghost | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | WordPress VIP | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Newspack | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Drupal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Arc XP | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sophi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quintype | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pugpig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about news publishing platforms - Asked ChatGPT "Which news publishing platform should I use?": 1. WordPress VIP, 2. Ghost, 3. Newspack - Asked ChatGPT "What are the best news publishing platforms?": 1. WordPress VIP, 2. Ghost, 3. Newspack, 4. Drupal - Asked ChatGPT "What's the best news publishing platform for a news site?": 1. Ghost, 2. Drupal, 3. Arc XP, 4. Newspack, 5. WordPress VIP - Searched Google, AI Overview "news publishing platforms": 1. Ghost - Searched Google, AI Overview "best publishing platform": named none of the brands we track Not named in any answer: Sophi, Quintype and Pugpig. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Newspack changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Newspack worldwide fell from 720 to 590. - Across the 12 months ending September 2026, Newspack fell from 7th to 8th among news publishing platforms worldwide. ## How did search popularity change for news publishing platforms worldwide in September 2026? - In September 2026, Drupal gained share of searches among news publishing platforms worldwide, from 59.7% to 66.1%. - In September 2026, Sophi lost share of searches among news publishing platforms worldwide, from 21.8% to 16.2%. - In September 2026, Arc XP rose from 6th to 5th among news publishing platforms worldwide. - In September 2026, Pugpig rose from 8th to 7th among news publishing platforms worldwide. - In September 2026, Newspack fell from 7th to 8th among news publishing platforms worldwide. - In September 2026, Quintype fell from 5th to 6th among news publishing platforms worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | News publishing platforms | 720 | 0.53% | 7 | | Nov 2025 | News publishing platforms | 720 | 0.61% | 7 | | Dec 2025 | News publishing platforms | 590 | 0.62% | 8 | | Jan 2026 | News publishing platforms | 720 | 0.66% | 8 | | Feb 2026 | News publishing platforms | 720 | 0.68% | 8 | | Mar 2026 | News publishing platforms | 720 | 0.65% | 6 | | Apr 2026 | News publishing platforms | 720 | 0.74% | 6 | | May 2026 | News publishing platforms | 720 | 0.65% | 7 | | Jun 2026 | News publishing platforms | 590 | 0.62% | 7 | | Jul 2026 | News publishing platforms | 590 | 0.65% | 8 | | Aug 2026 | News publishing platforms | 720 | 0.87% | 7 | | Sep 2026 | News publishing platforms | 590 | 0.64% | 8 | ## How are Newspack’s branded searches counted? Brandwave collects information about searches that people make online using Newspack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “newspack” ## Which news publishing platforms compete with Newspack? - [Drupal](/demand/global-en/brands/drupal) - [Sophi](/demand/global-en/brands/sophi) - [Ghost](/demand/global-en/brands/ghost): Head-to-head: /demand/global-en/compare/ghost-vs-newspack - [WordPress VIP](/demand/global-en/brands/wordpress-vip): Head-to-head: /demand/global-en/compare/newspack-vs-wordpress-vip - [Arc XP](/demand/global-en/brands/arc-xp): Head-to-head: /demand/global-en/compare/arc-xp-vs-newspack - [Quintype](/demand/global-en/brands/quintype): Head-to-head: /demand/global-en/compare/newspack-vs-quintype - [Pugpig](/demand/global-en/brands/pugpig): Head-to-head: /demand/global-en/compare/newspack-vs-pugpig ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Newspack: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/newspack This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/newspack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.