--- title: "Newman's Own: search popularity and Share of Search worldwide" description: "Newman's Own is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/newmans-own" publisher: "Brandwave" --- # Newman's Own: search popularity and Share of Search worldwide Newman's Own is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Newman's Own - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among salsa brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Salsa brands | 5 | 1.1% | 22.2K | | Salad dressings | 3 | 8% | 22.2K | | Popcorn brands | 2 | 27.9% | 22.2K | - [Salsa brands](/demand/global-en/categories/salsa-brands) - [Salad dressings](/demand/global-en/categories/salad-dressings) - [Popcorn brands](/demand/global-en/categories/popcorn-brands) ## How has branded search demand for Newman's Own changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Newman's Own worldwide rose from 18.1K to 22.2K. - Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salsa brands worldwide held steady, from 0.9% to 1.1%. - Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide increased from 6.6% to 8%. - Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among salad dressings worldwide peaked at 8.8% in July 2026 and was lowest at 4.8% in December 2025. - Across the 11 months ending August 2026, Newman's Own rose from 4th to 3rd among salad dressings worldwide. - Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among popcorn brands worldwide increased from 23.4% to 27.9%. - Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among popcorn brands worldwide peaked at 28.8% in February 2026 and was lowest at 19.3% in December 2025. ## How did search popularity change for salsa brands worldwide in August 2026? - In August 2026, Santa Maria gained estimated Share of Search among salsa brands worldwide, from 34.9% to 39.6%. - In August 2026, Doritos lost estimated Share of Search among salsa brands worldwide, from 42.7% to 39.6%. - In August 2026, Pace lost estimated Share of Search among salsa brands worldwide, from 19.1% to 17.7%. - Estimated monthly branded searches for Newman's Own worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## How did search popularity change for salad dressings worldwide in August 2026? - In August 2026, Kraft gained estimated Share of Search among salad dressings worldwide, from 53.4% to 59.7%. - In August 2026, Wish-Bone lost estimated Share of Search among salad dressings worldwide, from 10.7% to 8%. - In August 2026, Briannas lost estimated Share of Search among salad dressings worldwide, from 23.9% to 21.9%. - In August 2026, Newman's Own lost estimated Share of Search among salad dressings worldwide, from 8.8% to 8%. - In August 2026, Ken's lost estimated Share of Search among salad dressings worldwide, from 2.6% to 2%. - Estimated monthly branded searches for Marie's worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026. ## How did search popularity change for popcorn brands worldwide in August 2026? - In August 2026, Orville Redenbacher's gained estimated Share of Search among popcorn brands worldwide, from 31.2% to 34.1%. - In August 2026, Newman's Own gained estimated Share of Search among popcorn brands worldwide, from 25.5% to 27.9%. - In August 2026, Pop Secret gained estimated Share of Search among popcorn brands worldwide, from 9.3% to 10.2%. - In August 2026, Act II gained estimated Share of Search among popcorn brands worldwide, from 7.6% to 8.3%. - In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 25.5% to 18.6%. - Estimated monthly branded searches for Propercorn worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Salsa brands | 18.1K | 0.9% | 5 | | Nov 2025 | Salsa brands | 14.8K | 0.77% | 5 | | Dec 2025 | Salsa brands | 14.8K | 0.77% | 5 | | Jan 2026 | Salsa brands | 18.1K | 0.9% | 5 | | Feb 2026 | Salsa brands | 22.2K | 1.3% | 5 | | Mar 2026 | Salsa brands | 18.1K | 0.94% | 5 | | Apr 2026 | Salsa brands | 18.1K | 0.94% | 5 | | May 2026 | Salsa brands | 18.1K | 0.94% | 5 | | Jun 2026 | Salsa brands | 18.1K | 0.97% | 5 | | Jul 2026 | Salsa brands | 22.2K | 1.2% | 5 | | Aug 2026 | Salsa brands | 22.2K | 1.1% | 5 | | Sep 2026 | Salsa brands | — | — | — | | Oct 2025 | Salad dressings | 18.1K | 6.6% | 4 | | Nov 2025 | Salad dressings | 14.8K | 4.9% | 4 | | Dec 2025 | Salad dressings | 14.8K | 4.8% | 4 | | Jan 2026 | Salad dressings | 18.1K | 6.5% | 4 | | Feb 2026 | Salad dressings | 22.2K | 8.3% | 3 | | Mar 2026 | Salad dressings | 18.1K | 6.6% | 4 | | Apr 2026 | Salad dressings | 18.1K | 7.4% | 4 | | May 2026 | Salad dressings | 18.1K | 7.4% | 4 | | Jun 2026 | Salad dressings | 18.1K | 7.4% | 4 | | Jul 2026 | Salad dressings | 22.2K | 8.8% | 4 | | Aug 2026 | Salad dressings | 22.2K | 8% | 3 | | Sep 2026 | Salad dressings | — | — | — | | Oct 2025 | Popcorn brands | 18.1K | 23.4% | 2 | | Nov 2025 | Popcorn brands | 14.8K | 21.4% | 2 | | Dec 2025 | Popcorn brands | 14.8K | 19.3% | 2 | | Jan 2026 | Popcorn brands | 18.1K | 21.3% | 2 | | Feb 2026 | Popcorn brands | 22.2K | 28.8% | 2 | | Mar 2026 | Popcorn brands | 18.1K | 22.9% | 2 | | Apr 2026 | Popcorn brands | 18.1K | 22.9% | 2 | | May 2026 | Popcorn brands | 18.1K | 21.7% | 2 | | Jun 2026 | Popcorn brands | 18.1K | 22.3% | 3 | | Jul 2026 | Popcorn brands | 22.2K | 25.5% | 2 | | Aug 2026 | Popcorn brands | 22.2K | 27.9% | 2 | | Sep 2026 | Popcorn brands | — | — | — | ## How is Newman's Own measured? Brandwave collects information about searches that people make online using Newman's Own’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “newmans own” ## Which salsa brands compete with Newman's Own? - [Doritos](/demand/global-en/brands/doritos): Head-to-head: /demand/global-en/compare/doritos-vs-newmans-own - [Santa Maria](/demand/global-en/brands/santa-maria): Head-to-head: /demand/global-en/compare/newmans-own-vs-santa-maria - [Pace](/demand/global-en/brands/pace): Head-to-head: /demand/global-en/compare/newmans-own-vs-pace - [Old El Paso](/demand/global-en/brands/old-el-paso): Head-to-head: /demand/global-en/compare/newmans-own-vs-old-el-paso - [Chi-Chi's](/demand/global-en/brands/chi-chis): Head-to-head: /demand/global-en/compare/chi-chis-vs-newmans-own ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Newman's Own: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/newmans-own This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/newmans-own. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.