---
title: "New York Puzzle Company: search popularity worldwide"
description: "New York Puzzle Company makes jigsaw puzzles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/new-york-puzzle-company"
publisher: "Brandwave"
---

# New York Puzzle Company: search popularity worldwide

New York Puzzle Company makes jigsaw puzzles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: New York Puzzle Company
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among jigsaw puzzle brands**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jigsaw puzzle brands | 7 | 2.3% | 6.6K |

- [Jigsaw puzzle brands](/demand/global-en/categories/jigsaw-puzzle-brands)

## Top jigsaw puzzle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New York Puzzle Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New York Puzzle Company is the eighth most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ravensburger | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Buffalo Games | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Cobble Hill | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| White Mountain Puzzles | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Springbok | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Pomegranate | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Clementoni | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| New York Puzzle Company | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Wasgij | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gibsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holdson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jigsaw puzzle brands

- Asked ChatGPT "Which jigsaw puzzle brand should I buy?": 1. Ravensburger, 2. Cobble Hill, 3. Buffalo Games, 4. Pomegranate, 5. Springbok
- Asked ChatGPT "What are the best jigsaw puzzle brands?": 1. Ravensburger, 2. Clementoni, 3. Buffalo Games, 4. Cobble Hill, 5. Pomegranate, 6. Springbok, 7. New York Puzzle Company, 8. White Mountain Puzzles
- Asked ChatGPT "What's the best jigsaw puzzle brand for family game night?": 1. Ravensburger, 2. Buffalo Games, 3. Springbok
- Searched Google, AI Overview "best puzzle brand": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games, 4. Cobble Hill, 5. New York Puzzle Company
- Searched Google, AI Overview "adult jigsaw puzzle": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games

Not named in any answer: Wasgij, Gibsons and Holdson.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for New York Puzzle Company changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for New York Puzzle Company worldwide held steady at 6.6K.
- Across the 12 months ending September 2026, New York Puzzle Company rose from 8th to 7th among jigsaw puzzle brands worldwide.

## How did search popularity change for jigsaw puzzle brands worldwide in September 2026?

- In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.
- In September 2026, Ravensburger lost share of searches among jigsaw puzzle brands worldwide, from 53.3% to 46.9%.
- In September 2026, Clementoni lost share of searches among jigsaw puzzle brands worldwide, from 13.1% to 11.5%.
- In September 2026, White Mountain Puzzles lost share of searches among jigsaw puzzle brands worldwide, from 10.7% to 9.4%.
- Estimated monthly branded searches for Pomegranate worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
- Estimated monthly branded searches for Springbok worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jigsaw puzzle brands | 6.6K | 2.1% | 8 |
| Nov 2025 | Jigsaw puzzle brands | 9.9K | 2.2% | 7 |
| Dec 2025 | Jigsaw puzzle brands | 12.1K | 2.2% | 7 |
| Jan 2026 | Jigsaw puzzle brands | 8.1K | 1.9% | 8 |
| Feb 2026 | Jigsaw puzzle brands | 6.6K | 2.4% | 8 |
| Mar 2026 | Jigsaw puzzle brands | 5.4K | 2% | 8 |
| Apr 2026 | Jigsaw puzzle brands | 4.4K | 1.9% | 8 |
| May 2026 | Jigsaw puzzle brands | 5.4K | 2.4% | 7 |
| Jun 2026 | Jigsaw puzzle brands | 4.4K | 2% | 8 |
| Jul 2026 | Jigsaw puzzle brands | 5.4K | 2.4% | 7 |
| Aug 2026 | Jigsaw puzzle brands | 6.6K | 2.6% | 7 |
| Sep 2026 | Jigsaw puzzle brands | 6.6K | 2.3% | 7 |

## How are New York Puzzle Company’s branded searches counted?

Brandwave collects information about searches that people make online using New York Puzzle Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “new york puzzle company”

## Which jigsaw puzzle brands compete with New York Puzzle Company?

- [Ravensburger](/demand/global-en/brands/ravensburger)
- [Buffalo Games](/demand/global-en/brands/buffalo-games)
- [Clementoni](/demand/global-en/brands/clementoni)
- [White Mountain Puzzles](/demand/global-en/brands/white-mountain-puzzles): Head-to-head: /demand/global-en/compare/new-york-puzzle-company-vs-white-mountain-puzzles
- [Wasgij](/demand/global-en/brands/wasgij): Head-to-head: /demand/global-en/compare/new-york-puzzle-company-vs-wasgij
- [Cobble Hill](/demand/global-en/brands/cobble-hill-puzzles): Head-to-head: /demand/global-en/compare/cobble-hill-puzzles-vs-new-york-puzzle-company
- [Springbok](/demand/global-en/brands/springbok-puzzles): Head-to-head: /demand/global-en/compare/new-york-puzzle-company-vs-springbok-puzzles
- [Pomegranate](/demand/global-en/brands/pomegranate): Head-to-head: /demand/global-en/compare/new-york-puzzle-company-vs-pomegranate
- [Gibsons](/demand/global-en/brands/gibsons-games)
- [Holdson](/demand/global-en/brands/holdson)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "New York Puzzle Company: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/new-york-puzzle-company

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/new-york-puzzle-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
