---
title: "New North: search popularity and Share of Search worldwide"
description: "New North is a B2B demand-generation agency that helps marketing teams build B2B marketing programs that create qualified demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/new-north"
publisher: "Brandwave"
---

# New North: search popularity and Share of Search worldwide

New North is a B2B demand-generation agency that helps marketing teams build B2B marketing programs that create qualified demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: New North
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among B2B demand generation agencies**: 21.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| B2B demand generation agencies | 4 | 21.8% | 1.6K |

- [B2B demand generation agencies](/demand/global-en/categories/b2b-demand-generation-agencies)

## How has branded search demand for New North changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for New North worldwide rose from 1.3K to 1.6K.
- Across the 11 months ending August 2026, New North’s estimated Share of Search among B2B demand generation agencies worldwide increased from 17.5% to 21.8%.
- Across the 11 months ending August 2026, New North’s estimated Share of Search among B2B demand generation agencies worldwide peaked at 25.3% in May 2026 and was lowest at 14.8% in December 2025.

## How did search popularity change for B2B demand generation agencies worldwide in August 2026?

- In August 2026, Refine Labs overtook Ironpaper to take the highest estimated Share of Search among B2B demand generation agencies worldwide, at 33.1%.
- In August 2026, New North gained estimated Share of Search among B2B demand generation agencies worldwide, from 14.9% to 21.8%.
- In August 2026, Ironpaper lost estimated Share of Search among B2B demand generation agencies worldwide, from 29.9% to 23%.
- In August 2026, Kalungi lost estimated Share of Search among B2B demand generation agencies worldwide, from 27.2% to 21.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | B2B demand generation agencies | 1.3K | 17.5% | 4 |
| Nov 2025 | B2B demand generation agencies | 1.3K | 18.6% | 4 |
| Dec 2025 | B2B demand generation agencies | 1K | 14.8% | 4 |
| Jan 2026 | B2B demand generation agencies | 1.3K | 20.5% | 3 |
| Feb 2026 | B2B demand generation agencies | 1K | 17.5% | 4 |
| Mar 2026 | B2B demand generation agencies | 1.3K | 19.6% | 4 |
| Apr 2026 | B2B demand generation agencies | 1.6K | 23% | 4 |
| May 2026 | B2B demand generation agencies | 1.6K | 25.3% | 3 |
| Jun 2026 | B2B demand generation agencies | 1K | 17.6% | 4 |
| Jul 2026 | B2B demand generation agencies | 880 | 14.9% | 4 |
| Aug 2026 | B2B demand generation agencies | 1.6K | 21.8% | 4 |
| Sep 2026 | B2B demand generation agencies | — | — | — |

## How is New North measured?

Brandwave collects information about searches that people make online using New North’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “new north”
- “newnorth.com”

## Which B2B demand generation agencies compete with New North?

- [Refine Labs](/demand/global-en/brands/refine-labs): Head-to-head: /demand/global-en/compare/new-north-vs-refine-labs
- [Ironpaper](/demand/global-en/brands/ironpaper): Head-to-head: /demand/global-en/compare/ironpaper-vs-new-north
- [Kalungi](/demand/global-en/brands/kalungi): Head-to-head: /demand/global-en/compare/kalungi-vs-new-north
- [Directive](/demand/global-en/brands/directive): Head-to-head: /demand/global-en/compare/directive-vs-new-north

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "New North: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/new-north

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/new-north. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.