--- title: "New Holland: search popularity and Share of Search worldwide" description: "New Holland makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/new-holland" publisher: "Brandwave" --- # New Holland: search popularity and Share of Search worldwide New Holland makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: New Holland - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tractor brands**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tractor brands | 6 | 3.1% | 49.5K | | Farm machinery brands | 4 | 8.2% | 49.5K | - [Tractor brands](/demand/global-en/categories/tractor-brands) - [Farm machinery brands](/demand/global-en/categories/farm-machinery-brands) ## How has branded search demand for New Holland changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for New Holland worldwide fell from 60.5K to 49.5K. - Across the 11 months ending August 2026, New Holland’s estimated Share of Search among tractor brands worldwide peaked at 4.8% in June 2026 and was lowest at 2.4% in December 2025. - Across the 11 months ending August 2026, New Holland’s estimated Share of Search among farm machinery brands worldwide peaked at 10.4% in June 2026 and was lowest at 6.3% in December 2025. ## How did search popularity change for tractor brands worldwide in August 2026? - In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 44.6% to 51.9%. - In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 13.3% to 10.4%. - In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 8.9% to 6.9%. - In August 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 24.4% to 23.2%. - In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 4% to 3.1%. - Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5% to 4.4% in August 2026. ## How did search popularity change for farm machinery brands worldwide in August 2026? - In August 2026, Kubota gained estimated Share of Search among farm machinery brands worldwide, from 57.8% to 61.3%. - In August 2026, Case IH gained estimated Share of Search among farm machinery brands worldwide, from 11.1% to 11.7%. - In August 2026, CLAAS lost estimated Share of Search among farm machinery brands worldwide, from 21.2% to 18.3%. - In August 2026, New Holland lost estimated Share of Search among farm machinery brands worldwide, from 9.5% to 8.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tractor brands | 60.5K | 3.6% | 6 | | Nov 2025 | Tractor brands | 49.5K | 3.1% | 6 | | Dec 2025 | Tractor brands | 40.5K | 2.4% | 6 | | Jan 2026 | Tractor brands | 49.5K | 3% | 6 | | Feb 2026 | Tractor brands | 49.5K | 3.1% | 6 | | Mar 2026 | Tractor brands | 49.5K | 2.9% | 6 | | Apr 2026 | Tractor brands | 49.5K | 2.9% | 6 | | May 2026 | Tractor brands | 60.5K | 3.6% | 6 | | Jun 2026 | Tractor brands | 74K | 4.8% | 5 | | Jul 2026 | Tractor brands | 60.5K | 4% | 6 | | Aug 2026 | Tractor brands | 49.5K | 3.1% | 6 | | Sep 2026 | Tractor brands | — | — | — | | Oct 2025 | Farm machinery brands | 60.5K | 7.8% | 4 | | Nov 2025 | Farm machinery brands | 49.5K | 7% | 4 | | Dec 2025 | Farm machinery brands | 40.5K | 6.3% | 4 | | Jan 2026 | Farm machinery brands | 49.5K | 8.1% | 4 | | Feb 2026 | Farm machinery brands | 49.5K | 8.1% | 4 | | Mar 2026 | Farm machinery brands | 49.5K | 7.1% | 4 | | Apr 2026 | Farm machinery brands | 49.5K | 7.1% | 4 | | May 2026 | Farm machinery brands | 60.5K | 8.6% | 4 | | Jun 2026 | Farm machinery brands | 74K | 10.4% | 3 | | Jul 2026 | Farm machinery brands | 60.5K | 9.5% | 4 | | Aug 2026 | Farm machinery brands | 49.5K | 8.2% | 4 | | Sep 2026 | Farm machinery brands | — | — | — | ## How is New Holland measured? Brandwave collects information about searches that people make online using New Holland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “new holland tractor” ## Which tractor brands compete with New Holland? - [Massey Ferguson](/demand/global-en/brands/massey-ferguson) - [Kubota](/demand/global-en/brands/kubota): Head-to-head: /demand/global-en/compare/kubota-vs-new-holland - [Fendt](/demand/global-en/brands/fendt): Head-to-head: /demand/global-en/compare/fendt-vs-new-holland - [CLAAS](/demand/global-en/brands/claas): Head-to-head: /demand/global-en/compare/claas-vs-new-holland - [Case IH](/demand/global-en/brands/case-ih): Head-to-head: /demand/global-en/compare/case-ih-vs-new-holland - [John Deere](/demand/global-en/brands/john-deere): Head-to-head: /demand/global-en/compare/john-deere-vs-new-holland ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "New Holland: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/new-holland This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.