--- title: "New Balance: search popularity and Share of Search worldwide" description: "New Balance is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/new-balance" publisher: "Brandwave" --- # New Balance: search popularity and Share of Search worldwide New Balance is a sneaker brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: New Balance - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among trainers**: 18.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Trainers | 3 | 18.2% | 13.6M | | Basketball shoe brands | 3 | 20.3% | 13.6M | | Sneaker brands | 3 | 20.9% | 13.6M | | Football boot brands | 3 | 21% | 13.6M | | Cricket shoes | 2 | 25.7% | 13.6M | | Cricket gloves | 1 | 99.5% | 13.6M | | Cricket pads | 1 | 99.5% | 13.6M | | Cricket bat brands | 1 | 99.6% | 13.6M | - [Trainers](/demand/global-en/categories/trainers) - [Basketball shoe brands](/demand/global-en/categories/basketball-shoe-brands) - [Sneaker brands](/demand/global-en/categories/sneaker-brands) - [Football boot brands](/demand/global-en/categories/football-boot-brands) - [Cricket shoes](/demand/global-en/categories/cricket-shoes) - [Cricket gloves](/demand/global-en/categories/cricket-gloves) - [Cricket pads](/demand/global-en/categories/cricket-pads) - [Cricket bat brands](/demand/global-en/categories/cricket-bat-brands) ## How has branded search demand for New Balance changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for New Balance worldwide held steady at 13.6M. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among trainers worldwide decreased from 20.1% to 18.2%. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among trainers worldwide peaked at 20.1% in October 2025 and was lowest at 14.8% in May 2026. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among basketball shoe brands worldwide decreased from 21.9% to 20.3%. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among basketball shoe brands worldwide peaked at 21.9% in October 2025 and was lowest at 16.1% in May 2026. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands worldwide decreased from 22.7% to 20.9%. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands worldwide peaked at 22.7% in October 2025 and was lowest at 16.6% in May 2026. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among football boot brands worldwide decreased from 22.9% to 21%. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among football boot brands worldwide peaked at 22.9% in October 2025 and was lowest at 16.6% in May 2026. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket shoes worldwide decreased from 29.9% to 25.7%. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket shoes worldwide peaked at 29.9% in October 2025 and was lowest at 20.8% in May 2026. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket gloves worldwide held steady, from 99.4% to 99.5%. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket pads worldwide held steady, from 99.4% to 99.5%. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket bat brands worldwide held steady, from 99.5% to 99.6%. ## How did search popularity change for trainers worldwide in August 2026? - In August 2026, New Balance gained estimated Share of Search among trainers worldwide, from 16.1% to 18.2%. - In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%. - In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%. - In August 2026, Adidas lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%. - In August 2026, Nike lost estimated Share of Search among trainers worldwide, from 29.6% to 27.3%. - Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## How did search popularity change for basketball shoe brands worldwide in August 2026? - In August 2026, New Balance gained estimated Share of Search among basketball shoe brands worldwide, from 17.7% to 20.3%. - In August 2026, Puma gained estimated Share of Search among basketball shoe brands worldwide, from 11.9% to 13.7%. - In August 2026, Adidas lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%. - In August 2026, Nike lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for sneaker brands worldwide in August 2026? - In August 2026, New Balance gained estimated Share of Search among sneaker brands worldwide, from 18.2% to 20.9%. - In August 2026, Puma gained estimated Share of Search among sneaker brands worldwide, from 12.3% to 14.1%. - In August 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%. - In August 2026, Nike lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%. - Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## How did search popularity change for football boot brands worldwide in August 2026? - In August 2026, New Balance gained estimated Share of Search among football boot brands worldwide, from 18.4% to 21%. - In August 2026, Puma gained estimated Share of Search among football boot brands worldwide, from 12.4% to 14.1%. - In August 2026, Adidas lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%. - In August 2026, Nike lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%. ## How did search popularity change for cricket shoes worldwide in August 2026? - In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%. - In August 2026, Puma gained estimated Share of Search among cricket shoes worldwide, from 15.9% to 17.2%. - In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%. - In August 2026, Adidas lost estimated Share of Search among cricket shoes worldwide, from 43.2% to 38.5%. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for cricket gloves worldwide in August 2026? - New Balance’s estimated Share of Search among cricket gloves worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for cricket pads worldwide in August 2026? - New Balance’s estimated Share of Search among cricket pads worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for cricket bat brands worldwide in August 2026? - New Balance’s estimated Share of Search among cricket bat brands worldwide has gained ground for 3 months in a row, from 98.9% to 99.6% in August 2026. - Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Trainers | 13.6M | 20.1% | 3 | | Nov 2025 | Trainers | 16.6M | 18.2% | 3 | | Dec 2025 | Trainers | 13.6M | 17.8% | 3 | | Jan 2026 | Trainers | 11.1M | 15.9% | 3 | | Feb 2026 | Trainers | 11.1M | 17.4% | 3 | | Mar 2026 | Trainers | 13.6M | 17.5% | 3 | | Apr 2026 | Trainers | 13.6M | 19.6% | 3 | | May 2026 | Trainers | 11.1M | 14.8% | 4 | | Jun 2026 | Trainers | 11.1M | 16.1% | 3 | | Jul 2026 | Trainers | 11.1M | 16.1% | 3 | | Aug 2026 | Trainers | 13.6M | 18.2% | 3 | | Sep 2026 | Trainers | — | — | — | | Oct 2025 | Basketball shoe brands | 13.6M | 21.9% | 3 | | Nov 2025 | Basketball shoe brands | 16.6M | 19.3% | 3 | | Dec 2025 | Basketball shoe brands | 13.6M | 19.1% | 3 | | Jan 2026 | Basketball shoe brands | 11.1M | 17.3% | 3 | | Feb 2026 | Basketball shoe brands | 11.1M | 18.8% | 3 | | Mar 2026 | Basketball shoe brands | 13.6M | 18.9% | 3 | | Apr 2026 | Basketball shoe brands | 13.6M | 21.6% | 3 | | May 2026 | Basketball shoe brands | 11.1M | 16.1% | 4 | | Jun 2026 | Basketball shoe brands | 11.1M | 17.7% | 3 | | Jul 2026 | Basketball shoe brands | 11.1M | 17.7% | 3 | | Aug 2026 | Basketball shoe brands | 13.6M | 20.3% | 3 | | Sep 2026 | Basketball shoe brands | — | — | — | | Oct 2025 | Sneaker brands | 13.6M | 22.7% | 3 | | Nov 2025 | Sneaker brands | 16.6M | 19.9% | 3 | | Dec 2025 | Sneaker brands | 13.6M | 19.9% | 3 | | Jan 2026 | Sneaker brands | 11.1M | 17.9% | 3 | | Feb 2026 | Sneaker brands | 11.1M | 19.4% | 3 | | Mar 2026 | Sneaker brands | 13.6M | 19.5% | 3 | | Apr 2026 | Sneaker brands | 13.6M | 22.2% | 3 | | May 2026 | Sneaker brands | 11.1M | 16.6% | 4 | | Jun 2026 | Sneaker brands | 11.1M | 18.2% | 3 | | Jul 2026 | Sneaker brands | 11.1M | 18.2% | 3 | | Aug 2026 | Sneaker brands | 13.6M | 20.9% | 3 | | Sep 2026 | Sneaker brands | — | — | — | | Oct 2025 | Football boot brands | 13.6M | 22.9% | 3 | | Nov 2025 | Football boot brands | 16.6M | 20.2% | 3 | | Dec 2025 | Football boot brands | 13.6M | 20.1% | 3 | | Jan 2026 | Football boot brands | 11.1M | 18.1% | 3 | | Feb 2026 | Football boot brands | 11.1M | 19.6% | 3 | | Mar 2026 | Football boot brands | 13.6M | 19.6% | 3 | | Apr 2026 | Football boot brands | 13.6M | 22.4% | 3 | | May 2026 | Football boot brands | 11.1M | 16.6% | 4 | | Jun 2026 | Football boot brands | 11.1M | 18.4% | 3 | | Jul 2026 | Football boot brands | 11.1M | 18.4% | 3 | | Aug 2026 | Football boot brands | 13.6M | 21% | 3 | | Sep 2026 | Football boot brands | — | — | — | | Oct 2025 | Cricket shoes | 13.6M | 29.9% | 2 | | Nov 2025 | Cricket shoes | 16.6M | 28.3% | 2 | | Dec 2025 | Cricket shoes | 13.6M | 27.5% | 2 | | Jan 2026 | Cricket shoes | 11.1M | 25.8% | 2 | | Feb 2026 | Cricket shoes | 11.1M | 26.6% | 2 | | Mar 2026 | Cricket shoes | 13.6M | 26.5% | 2 | | Apr 2026 | Cricket shoes | 13.6M | 28.7% | 2 | | May 2026 | Cricket shoes | 11.1M | 20.8% | 3 | | Jun 2026 | Cricket shoes | 11.1M | 23.7% | 2 | | Jul 2026 | Cricket shoes | 11.1M | 23.5% | 2 | | Aug 2026 | Cricket shoes | 13.6M | 25.7% | 2 | | Sep 2026 | Cricket shoes | — | — | — | | Oct 2025 | Cricket gloves | 13.6M | 99.4% | 1 | | Nov 2025 | Cricket gloves | 16.6M | 99.4% | 1 | | Dec 2025 | Cricket gloves | 13.6M | 99.3% | 1 | | Jan 2026 | Cricket gloves | 11.1M | 99.1% | 1 | | Feb 2026 | Cricket gloves | 11.1M | 99.2% | 1 | | Mar 2026 | Cricket gloves | 13.6M | 99.2% | 1 | | Apr 2026 | Cricket gloves | 13.6M | 99.1% | 1 | | May 2026 | Cricket gloves | 11.1M | 98.8% | 1 | | Jun 2026 | Cricket gloves | 11.1M | 99.1% | 1 | | Jul 2026 | Cricket gloves | 11.1M | 99.4% | 1 | | Aug 2026 | Cricket gloves | 13.6M | 99.5% | 1 | | Sep 2026 | Cricket gloves | — | — | — | | Oct 2025 | Cricket pads | 13.6M | 99.4% | 1 | | Nov 2025 | Cricket pads | 16.6M | 99.4% | 1 | | Dec 2025 | Cricket pads | 13.6M | 99.3% | 1 | | Jan 2026 | Cricket pads | 11.1M | 99.1% | 1 | | Feb 2026 | Cricket pads | 11.1M | 99.2% | 1 | | Mar 2026 | Cricket pads | 13.6M | 99.2% | 1 | | Apr 2026 | Cricket pads | 13.6M | 99.1% | 1 | | May 2026 | Cricket pads | 11.1M | 98.8% | 1 | | Jun 2026 | Cricket pads | 11.1M | 99.1% | 1 | | Jul 2026 | Cricket pads | 11.1M | 99.4% | 1 | | Aug 2026 | Cricket pads | 13.6M | 99.5% | 1 | | Sep 2026 | Cricket pads | — | — | — | | Oct 2025 | Cricket bat brands | 13.6M | 99.5% | 1 | | Nov 2025 | Cricket bat brands | 16.6M | 99.5% | 1 | | Dec 2025 | Cricket bat brands | 13.6M | 99.4% | 1 | | Jan 2026 | Cricket bat brands | 11.1M | 99.3% | 1 | | Feb 2026 | Cricket bat brands | 11.1M | 99.3% | 1 | | Mar 2026 | Cricket bat brands | 13.6M | 99.3% | 1 | | Apr 2026 | Cricket bat brands | 13.6M | 99.2% | 1 | | May 2026 | Cricket bat brands | 11.1M | 98.9% | 1 | | Jun 2026 | Cricket bat brands | 11.1M | 99.2% | 1 | | Jul 2026 | Cricket bat brands | 11.1M | 99.5% | 1 | | Aug 2026 | Cricket bat brands | 13.6M | 99.6% | 1 | | Sep 2026 | Cricket bat brands | — | — | — | ## How is New Balance measured? Brandwave collects information about searches that people make online using New Balance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “new balance” ## Which trainers compete with New Balance? - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-new-balance - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/new-balance-vs-nike - [ASICS](/demand/global-en/brands/asics): Head-to-head: /demand/global-en/compare/asics-vs-new-balance - [Puma](/demand/global-en/brands/puma): Head-to-head: /demand/global-en/compare/new-balance-vs-puma - [Reebok](/demand/global-en/brands/reebok): Head-to-head: /demand/global-en/compare/new-balance-vs-reebok ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "New Balance: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/new-balance This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.