--- title: "Neutrogena: search popularity and Share of Search worldwide" description: "Neutrogena is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/neutrogena" publisher: "Brandwave" --- # Neutrogena: search popularity and Share of Search worldwide Neutrogena is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Neutrogena - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among sheet masks**: 3.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sheet masks | 2 | 3.7% | 673K | | Moisturiser brands | 4 | 8.4% | 673K | | Cleansers | 4 | 8.6% | 673K | | Face wash brands | 4 | 9.2% | 673K | | Baby sunscreen | 2 | 19.7% | 673K | | Make up remover | 2 | 21.5% | 673K | | Hand cream | 1 | 40.3% | 673K | - [Sheet masks](/demand/global-en/categories/sheet-masks) - [Moisturiser brands](/demand/global-en/categories/moisturiser-brands) - [Cleansers](/demand/global-en/categories/cleansers) - [Face wash brands](/demand/global-en/categories/face-wash-brands) - [Baby sunscreen](/demand/global-en/categories/baby-sunscreen) - [Make up remover](/demand/global-en/categories/make-up-remover) - [Hand cream](/demand/global-en/categories/hand-cream) ## How has branded search demand for Neutrogena changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Neutrogena worldwide rose from 550K to 673K. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sheet masks worldwide increased from 3.1% to 3.7%. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among sheet masks worldwide peaked at 3.7% in August 2026 and was lowest at 1.7% in November 2025. - Across the 11 months ending August 2026, Neutrogena rose from 3rd to 2nd among sheet masks worldwide. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among moisturiser brands worldwide increased from 7.5% to 8.4%. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among moisturiser brands worldwide peaked at 8.4% in August 2026 and was lowest at 5.7% in July 2026. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among cleansers worldwide increased from 7.5% to 8.6%. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among cleansers worldwide peaked at 8.6% in August 2026 and was lowest at 5.9% in July 2026. - Across the 11 months ending August 2026, Neutrogena rose from 5th to 4th among cleansers worldwide. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among face wash brands worldwide increased from 8.1% to 9.2%. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among face wash brands worldwide peaked at 9.2% in August 2026 and was lowest at 6.4% in July 2026. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among baby sunscreen worldwide increased from 18.8% to 19.7%. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among baby sunscreen worldwide peaked at 19.7% in August 2026 and was lowest at 13.9% in June 2026. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among make up remover worldwide increased from 18.1% to 21.5%. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among make up remover worldwide peaked at 21.5% in August 2026 and was lowest at 14.7% in July 2026. - Across the 11 months ending August 2026, Neutrogena rose from 4th to 2nd among make up remover worldwide. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among hand cream worldwide increased from 36.5% to 40.3%. - Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among hand cream worldwide peaked at 40.3% in August 2026 and was lowest at 28.2% in July 2026. ## How did search popularity change for sheet masks worldwide in August 2026? - In August 2026, Neutrogena overtook Garnier to rank 2nd among sheet masks worldwide, at 3.7%. - In August 2026, Garnier lost estimated Share of Search among sheet masks worldwide, from 3.7% to 3.1%. - Estimated monthly branded searches for Yes To worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026. - Estimated monthly branded searches for Dr. Jart+ worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Tony Moly worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for moisturiser brands worldwide in August 2026? - In August 2026, Neutrogena overtook Nivea to rank 4th among moisturiser brands worldwide, at 8.4%. - In August 2026, Nivea lost estimated Share of Search among moisturiser brands worldwide, from 10.5% to 8.4%. - La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026. ## How did search popularity change for cleansers worldwide in August 2026? - In August 2026, Neutrogena overtook Garnier to rank 4th among cleansers worldwide, at 8.6%. - In August 2026, La Roche-Posay lost estimated Share of Search among cleansers worldwide, from 29.5% to 28.5%. - In August 2026, Cetaphil lost estimated Share of Search among cleansers worldwide, from 27.5% to 26.6%. ## How did search popularity change for face wash brands worldwide in August 2026? - In August 2026, Neutrogena gained estimated Share of Search among face wash brands worldwide, from 6.4% to 9.2%. - In August 2026, La Roche-Posay lost estimated Share of Search among face wash brands worldwide, from 31.8% to 30.7%. - In August 2026, Cetaphil lost estimated Share of Search among face wash brands worldwide, from 29.7% to 28.6%. - In August 2026, CeraVe lost estimated Share of Search among face wash brands worldwide, from 31.9% to 31.4%. ## How did search popularity change for baby sunscreen worldwide in August 2026? - In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 14% to 19.7%. - In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 69.7% to 65.4%. - In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%. - Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026. - Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for make up remover worldwide in August 2026? - In August 2026, Neutrogena overtook Bioderma to rank 2nd among make up remover worldwide, at 21.5%. - In August 2026, Nivea lost estimated Share of Search among make up remover worldwide, from 26.9% to 21.5%. - In August 2026, Clinique lost estimated Share of Search among make up remover worldwide, from 22% to 21.5%. - Bioderma’s estimated Share of Search among make up remover worldwide has lost ground for 3 months in a row, from 21.3% to 17.6% in August 2026. ## How did search popularity change for hand cream worldwide in August 2026? - In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%. - In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%. - Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026. - Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sheet masks | 550K | 3.1% | 3 | | Nov 2025 | Sheet masks | 550K | 1.7% | 2 | | Dec 2025 | Sheet masks | 550K | 2.1% | 2 | | Jan 2026 | Sheet masks | 550K | 3.1% | 2 | | Feb 2026 | Sheet masks | 550K | 3.7% | 2 | | Mar 2026 | Sheet masks | 550K | 3.1% | 3 | | Apr 2026 | Sheet masks | 550K | 3.1% | 3 | | May 2026 | Sheet masks | 550K | 3.7% | 3 | | Jun 2026 | Sheet masks | 450K | 3.1% | 3 | | Jul 2026 | Sheet masks | 450K | 3.1% | 3 | | Aug 2026 | Sheet masks | 673K | 3.7% | 2 | | Sep 2026 | Sheet masks | — | — | — | | Oct 2025 | Moisturiser brands | 550K | 7.5% | 4 | | Nov 2025 | Moisturiser brands | 550K | 6.7% | 5 | | Dec 2025 | Moisturiser brands | 550K | 7% | 4 | | Jan 2026 | Moisturiser brands | 550K | 6.7% | 5 | | Feb 2026 | Moisturiser brands | 550K | 7.1% | 4 | | Mar 2026 | Moisturiser brands | 550K | 6.6% | 4 | | Apr 2026 | Moisturiser brands | 550K | 6.6% | 4 | | May 2026 | Moisturiser brands | 550K | 6.8% | 4 | | Jun 2026 | Moisturiser brands | 450K | 6% | 5 | | Jul 2026 | Moisturiser brands | 450K | 5.7% | 5 | | Aug 2026 | Moisturiser brands | 673K | 8.4% | 4 | | Sep 2026 | Moisturiser brands | — | — | — | | Oct 2025 | Cleansers | 550K | 7.5% | 5 | | Nov 2025 | Cleansers | 550K | 6.9% | 4 | | Dec 2025 | Cleansers | 550K | 7% | 4 | | Jan 2026 | Cleansers | 550K | 6.9% | 4 | | Feb 2026 | Cleansers | 550K | 7.2% | 4 | | Mar 2026 | Cleansers | 550K | 6.6% | 5 | | Apr 2026 | Cleansers | 550K | 6.6% | 5 | | May 2026 | Cleansers | 550K | 6.8% | 5 | | Jun 2026 | Cleansers | 450K | 6% | 5 | | Jul 2026 | Cleansers | 450K | 5.9% | 5 | | Aug 2026 | Cleansers | 673K | 8.6% | 4 | | Sep 2026 | Cleansers | — | — | — | | Oct 2025 | Face wash brands | 550K | 8.1% | 4 | | Nov 2025 | Face wash brands | 550K | 7.3% | 4 | | Dec 2025 | Face wash brands | 550K | 7.5% | 4 | | Jan 2026 | Face wash brands | 550K | 7.3% | 4 | | Feb 2026 | Face wash brands | 550K | 7.7% | 4 | | Mar 2026 | Face wash brands | 550K | 7% | 4 | | Apr 2026 | Face wash brands | 550K | 7% | 4 | | May 2026 | Face wash brands | 550K | 7.3% | 4 | | Jun 2026 | Face wash brands | 450K | 6.5% | 4 | | Jul 2026 | Face wash brands | 450K | 6.4% | 4 | | Aug 2026 | Face wash brands | 673K | 9.2% | 4 | | Sep 2026 | Face wash brands | — | — | — | | Oct 2025 | Baby sunscreen | 550K | 18.8% | 2 | | Nov 2025 | Baby sunscreen | 550K | 16.5% | 2 | | Dec 2025 | Baby sunscreen | 550K | 16.8% | 2 | | Jan 2026 | Baby sunscreen | 550K | 16.5% | 2 | | Feb 2026 | Baby sunscreen | 550K | 16.7% | 2 | | Mar 2026 | Baby sunscreen | 550K | 14.3% | 2 | | Apr 2026 | Baby sunscreen | 550K | 14.2% | 2 | | May 2026 | Baby sunscreen | 550K | 14.4% | 2 | | Jun 2026 | Baby sunscreen | 450K | 13.9% | 2 | | Jul 2026 | Baby sunscreen | 450K | 14% | 2 | | Aug 2026 | Baby sunscreen | 673K | 19.7% | 2 | | Sep 2026 | Baby sunscreen | — | — | — | | Oct 2025 | Make up remover | 550K | 18.1% | 4 | | Nov 2025 | Make up remover | 550K | 15.4% | 4 | | Dec 2025 | Make up remover | 550K | 17.7% | 3 | | Jan 2026 | Make up remover | 550K | 17.3% | 4 | | Feb 2026 | Make up remover | 550K | 19.7% | 3 | | Mar 2026 | Make up remover | 550K | 17.4% | 4 | | Apr 2026 | Make up remover | 550K | 17.4% | 4 | | May 2026 | Make up remover | 550K | 17.4% | 4 | | Jun 2026 | Make up remover | 450K | 16.2% | 5 | | Jul 2026 | Make up remover | 450K | 14.7% | 5 | | Aug 2026 | Make up remover | 673K | 21.5% | 2 | | Sep 2026 | Make up remover | — | — | — | | Oct 2025 | Hand cream | 550K | 36.5% | 1 | | Nov 2025 | Hand cream | 550K | 32% | 2 | | Dec 2025 | Hand cream | 550K | 35.7% | 1 | | Jan 2026 | Hand cream | 550K | 33.6% | 2 | | Feb 2026 | Hand cream | 550K | 37.9% | 1 | | Mar 2026 | Hand cream | 550K | 37% | 1 | | Apr 2026 | Hand cream | 550K | 37% | 1 | | May 2026 | Hand cream | 550K | 37.9% | 1 | | Jun 2026 | Hand cream | 450K | 34.7% | 2 | | Jul 2026 | Hand cream | 450K | 28.2% | 2 | | Aug 2026 | Hand cream | 673K | 40.3% | 1 | | Sep 2026 | Hand cream | — | — | — | ## How is Neutrogena measured? Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “neutrogena” ## Which sheet masks compete with Neutrogena? - [Sephora](/demand/global-en/brands/sephora): Head-to-head: /demand/global-en/compare/neutrogena-vs-sephora - [Garnier](/demand/global-en/brands/garnier): Head-to-head: /demand/global-en/compare/garnier-vs-neutrogena - [Dr. Jart+](/demand/global-en/brands/dr-jart): Head-to-head: /demand/global-en/compare/dr-jart-vs-neutrogena - [Tony Moly](/demand/global-en/brands/tony-moly): Head-to-head: /demand/global-en/compare/neutrogena-vs-tony-moly - [Yes To](/demand/global-en/brands/yes-to): Head-to-head: /demand/global-en/compare/neutrogena-vs-yes-to ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Neutrogena: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/neutrogena This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.