---
title: "Neustar: search popularity and Share of Search worldwide"
description: "Neustar is an identity resolution platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/neustar"
publisher: "Brandwave"
---

# Neustar: search popularity and Share of Search worldwide

Neustar is an identity resolution platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Neustar
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among identity resolution platforms**: 9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Identity resolution platforms | 3 | 9% | 14.8K |

- [Identity resolution platforms](/demand/global-en/categories/identity-resolution-platforms)

## How has branded search demand for Neustar changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Neustar worldwide held steady at 14.8K.
- Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide increased from 7.5% to 9%.
- Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide peaked at 9% in August 2026 and was lowest at 4.4% in January 2026.

## How did search popularity change for identity resolution platforms worldwide in August 2026?

- In August 2026, Throtle gained estimated Share of Search among identity resolution platforms worldwide, from 80.3% to 81.9%.
- In August 2026, LiveRamp lost estimated Share of Search among identity resolution platforms worldwide, from 10.8% to 9%.
- Neustar’s estimated Share of Search among identity resolution platforms worldwide has gained ground for 3 months in a row, from 7.4% to 9% in August 2026.
- Estimated monthly branded searches for Infutor worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Identity resolution platforms | 14.8K | 7.5% | 3 |
| Nov 2025 | Identity resolution platforms | 12.1K | 6.3% | 3 |
| Dec 2025 | Identity resolution platforms | 12.1K | 5.5% | 3 |
| Jan 2026 | Identity resolution platforms | 12.1K | 4.4% | 3 |
| Feb 2026 | Identity resolution platforms | 12.1K | 7.3% | 3 |
| Mar 2026 | Identity resolution platforms | 12.1K | 6.2% | 3 |
| Apr 2026 | Identity resolution platforms | 12.1K | 7.3% | 3 |
| May 2026 | Identity resolution platforms | 14.8K | 7.4% | 3 |
| Jun 2026 | Identity resolution platforms | 14.8K | 8.6% | 3 |
| Jul 2026 | Identity resolution platforms | 14.8K | 8.8% | 3 |
| Aug 2026 | Identity resolution platforms | 14.8K | 9% | 3 |
| Sep 2026 | Identity resolution platforms | — | — | — |

## How is Neustar measured?

Brandwave collects information about searches that people make online using Neustar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “neustar”

## Which identity resolution platforms compete with Neustar?

- [Throtle](/demand/global-en/brands/throtle): Head-to-head: /demand/global-en/compare/neustar-vs-throtle
- [LiveRamp](/demand/global-en/brands/liveramp): Head-to-head: /demand/global-en/compare/liveramp-vs-neustar
- [Infutor](/demand/global-en/brands/infutor): Head-to-head: /demand/global-en/compare/infutor-vs-neustar
- [FullContact](/demand/global-en/brands/fullcontact): Head-to-head: /demand/global-en/compare/fullcontact-vs-neustar

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Neustar: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/neustar

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/neustar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.