--- title: "Netlify: search popularity and Share of Search worldwide" description: "Netlify is a developer hosting platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/netlify" publisher: "Brandwave" --- # Netlify: search popularity and Share of Search worldwide Netlify is a developer hosting platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Netlify - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among edge computing platforms**: 27.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Edge computing platforms | 2 | 27.6% | 2.7M | | Serverless platforms | 1 | 49.4% | 2.7M | - [Edge computing platforms](/demand/global-en/categories/edge-computing-platforms) - [Serverless platforms](/demand/global-en/categories/serverless-platforms) ## How has branded search demand for Netlify changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Netlify worldwide rose from 1M to 2.7M. - Across the 11 months ending August 2026, Netlify’s estimated Share of Search among edge computing platforms worldwide increased from 21.1% to 27.6%. - Across the 11 months ending August 2026, Netlify’s estimated Share of Search among edge computing platforms worldwide peaked at 27.6% in August 2026 and was lowest at 8.5% in November 2025. - Across the 11 months ending August 2026, Netlify rose from 3rd to 2nd among edge computing platforms worldwide. - Across the 11 months ending August 2026, Netlify’s estimated Share of Search among serverless platforms worldwide increased from 44.3% to 49.4%. - Across the 11 months ending August 2026, Netlify’s estimated Share of Search among serverless platforms worldwide peaked at 49.5% in May 2026 and was lowest at 44.1% in January 2026. - Across the 11 months ending August 2026, Netlify rose from 2nd to 1st among serverless platforms worldwide. ## How did search popularity change for edge computing platforms worldwide in August 2026? - Akamai’s estimated Share of Search among edge computing platforms worldwide has lost ground for 3 months in a row, from 1.6% to 0.91% in August 2026. - Estimated monthly branded searches for Netlify worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026. - Estimated monthly branded searches for Vercel worldwide rose 124.6% over 11 measured months, from 1.2M to 2.7M in August 2026. - Estimated monthly branded searches for Cloudflare worldwide rose 85.9% over 11 measured months, from 2.3M to 4.3M in August 2026. - Estimated monthly branded searches for Fly.io worldwide rose 22.5% over 11 measured months, from 22.3K to 27.3K in August 2026. ## How did search popularity change for serverless platforms worldwide in August 2026? - Estimated monthly branded searches for Netlify worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026. - Estimated monthly branded searches for Deno Deploy worldwide rose 125% over 11 measured months, from 4.4K to 9.9K in August 2026. - Estimated monthly branded searches for Vercel worldwide rose 124.6% over 11 measured months, from 1.2M to 2.7M in August 2026. - Estimated monthly branded searches for Cloudflare Workers worldwide rose 82.8% over 11 measured months, from 33.1K to 60.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Edge computing platforms | 1M | 21.1% | 3 | | Nov 2025 | Edge computing platforms | 1M | 8.5% | 3 | | Dec 2025 | Edge computing platforms | 1M | 15.2% | 3 | | Jan 2026 | Edge computing platforms | 1.2M | 21.2% | 3 | | Feb 2026 | Edge computing platforms | 1.5M | 23.5% | 3 | | Mar 2026 | Edge computing platforms | 1.8M | 25.6% | 3 | | Apr 2026 | Edge computing platforms | 2.2M | 25.7% | 3 | | May 2026 | Edge computing platforms | 2.2M | 27.2% | 2 | | Jun 2026 | Edge computing platforms | 2.2M | 27.3% | 2 | | Jul 2026 | Edge computing platforms | 2.2M | 27.4% | 2 | | Aug 2026 | Edge computing platforms | 2.7M | 27.6% | 2 | | Sep 2026 | Edge computing platforms | — | — | — | | Oct 2025 | Serverless platforms | 1M | 44.3% | 2 | | Nov 2025 | Serverless platforms | 1M | 44.3% | 2 | | Dec 2025 | Serverless platforms | 1M | 44.3% | 2 | | Jan 2026 | Serverless platforms | 1.2M | 44.1% | 2 | | Feb 2026 | Serverless platforms | 1.5M | 44.6% | 2 | | Mar 2026 | Serverless platforms | 1.8M | 44.5% | 2 | | Apr 2026 | Serverless platforms | 2.2M | 44.6% | 2 | | May 2026 | Serverless platforms | 2.2M | 49.5% | 1 | | Jun 2026 | Serverless platforms | 2.2M | 49.4% | 1 | | Jul 2026 | Serverless platforms | 2.2M | 49.4% | 1 | | Aug 2026 | Serverless platforms | 2.7M | 49.4% | 1 | | Sep 2026 | Serverless platforms | — | — | — | ## How is Netlify measured? Brandwave collects information about searches that people make online using Netlify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “netlify” ## Which edge computing platforms compete with Netlify? - [Cloudflare](/demand/global-en/brands/cloudflare): Head-to-head: /demand/global-en/compare/cloudflare-vs-netlify - [Vercel](/demand/global-en/brands/vercel): Head-to-head: /demand/global-en/compare/netlify-vs-vercel - [Akamai](/demand/global-en/brands/akamai): Head-to-head: /demand/global-en/compare/akamai-vs-netlify - [Fastly](/demand/global-en/brands/fastly): Head-to-head: /demand/global-en/compare/fastly-vs-netlify - [Fly.io](/demand/global-en/brands/fly-io): Head-to-head: /demand/global-en/compare/fly-io-vs-netlify ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Netlify: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/netlify This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/netlify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.