--- title: "Netflix: search popularity and Share of Search worldwide" description: "A subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/netflix" publisher: "Brandwave" --- # Netflix: search popularity and Share of Search worldwide A subscription streaming service for films and TV series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Netflix - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among video streaming services**: 69% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video streaming services | 1 | 69% | 83.1M | | Streaming services | 1 | 70.8% | 83.1M | - [Video streaming services](/demand/global-en/categories/video-streaming-services) - [Streaming services](/demand/global-en/categories/streaming-services) ## How has branded search demand for Netflix changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Netflix worldwide held steady at 83.1M. - Across the 11 months ending August 2026, Netflix’s estimated Share of Search among video streaming services worldwide increased from 67% to 69%. - Across the 11 months ending August 2026, Netflix’s estimated Share of Search among video streaming services worldwide peaked at 70.8% in July 2026 and was lowest at 65.9% in November 2025. - Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide increased from 69.3% to 70.8%. - Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide peaked at 73.4% in February 2026 and was lowest at 68.6% in November 2025. ## How did search popularity change for video streaming services worldwide in August 2026? - In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%. - In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%. - Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026. - Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## How did search popularity change for streaming services worldwide in August 2026? - In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%. - In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%. - In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%. - Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026. - Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video streaming services | 83.1M | 67% | 1 | | Nov 2025 | Video streaming services | 83.1M | 65.9% | 1 | | Dec 2025 | Video streaming services | 101M | 70.7% | 1 | | Jan 2026 | Video streaming services | 101M | 69% | 1 | | Feb 2026 | Video streaming services | 83.1M | 69.1% | 1 | | Mar 2026 | Video streaming services | 83.1M | 66.8% | 1 | | Apr 2026 | Video streaming services | 83.1M | 66.8% | 1 | | May 2026 | Video streaming services | 83.1M | 68.7% | 1 | | Jun 2026 | Video streaming services | 83.1M | 69.6% | 1 | | Jul 2026 | Video streaming services | 83.1M | 70.8% | 1 | | Aug 2026 | Video streaming services | 83.1M | 69% | 1 | | Sep 2026 | Video streaming services | — | — | — | | Oct 2025 | Streaming services | 83.1M | 69.3% | 1 | | Nov 2025 | Streaming services | 83.1M | 68.6% | 1 | | Dec 2025 | Streaming services | 101M | 73.3% | 1 | | Jan 2026 | Streaming services | 101M | 73.3% | 1 | | Feb 2026 | Streaming services | 83.1M | 73.4% | 1 | | Mar 2026 | Streaming services | 83.1M | 70.2% | 1 | | Apr 2026 | Streaming services | 83.1M | 71.7% | 1 | | May 2026 | Streaming services | 83.1M | 72.3% | 1 | | Jun 2026 | Streaming services | 83.1M | 73.4% | 1 | | Jul 2026 | Streaming services | 83.1M | 73.4% | 1 | | Aug 2026 | Streaming services | 83.1M | 70.8% | 1 | | Sep 2026 | Streaming services | — | — | — | ## How is Netflix measured? Brandwave collects information about searches that people make online using Netflix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “netflix” ## Which video streaming services compete with Netflix? - [Disney+](/demand/global-en/brands/disney-plus): Head-to-head: /demand/global-en/compare/disney-plus-vs-netflix - [HBO Max](/demand/global-en/brands/hbo-max): Head-to-head: /demand/global-en/compare/hbo-max-vs-netflix - [Amazon Prime Video](/demand/global-en/brands/amazon-prime-video): Head-to-head: /demand/global-en/compare/amazon-prime-video-vs-netflix - [Hulu](/demand/global-en/brands/hulu): Head-to-head: /demand/global-en/compare/hulu-vs-netflix ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Netflix: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/netflix This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.