---
title: "Net-a-Porter: search popularity and Share of Search worldwide"
description: "Net-a-Porter is a fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/net-a-porter"
publisher: "Brandwave"
---

# Net-a-Porter: search popularity and Share of Search worldwide

Net-a-Porter is a fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Net-a-Porter
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fashion marketplaces**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fashion marketplaces | 4 | 1.3% | 368K |

- [Fashion marketplaces](/demand/global-en/categories/fashion-marketplaces)

## How has branded search demand for Net-a-Porter changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Net-a-Porter worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, Net-a-Porter’s estimated Share of Search among fashion marketplaces worldwide held steady, from 1.6% to 1.3%.

## How did search popularity change for fashion marketplaces worldwide in August 2026?

- Zalando’s estimated Share of Search among fashion marketplaces worldwide has gained ground for 3 months in a row, from 71.2% to 74.3% in August 2026.
- Estimated monthly branded searches for ASOS worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.
- Estimated monthly branded searches for Net-a-Porter worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fashion marketplaces | 450K | 1.6% | 4 |
| Nov 2025 | Fashion marketplaces | 550K | 1.4% | 4 |
| Dec 2025 | Fashion marketplaces | 450K | 1.3% | 4 |
| Jan 2026 | Fashion marketplaces | 550K | 1.9% | 4 |
| Feb 2026 | Fashion marketplaces | 450K | 1.9% | 4 |
| Mar 2026 | Fashion marketplaces | 450K | 1.5% | 4 |
| Apr 2026 | Fashion marketplaces | 450K | 1.6% | 4 |
| May 2026 | Fashion marketplaces | 450K | 1.6% | 4 |
| Jun 2026 | Fashion marketplaces | 550K | 2% | 4 |
| Jul 2026 | Fashion marketplaces | 450K | 1.6% | 4 |
| Aug 2026 | Fashion marketplaces | 368K | 1.3% | 4 |
| Sep 2026 | Fashion marketplaces | — | — | — |

## How is Net-a-Porter measured?

Brandwave collects information about searches that people make online using Net-a-Porter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “net-a-porter”

## Which fashion marketplaces compete with Net-a-Porter?

- [Zalando](/demand/global-en/brands/zalando): Head-to-head: /demand/global-en/compare/net-a-porter-vs-zalando
- [ASOS](/demand/global-en/brands/asos): Head-to-head: /demand/global-en/compare/asos-vs-net-a-porter
- [Farfetch](/demand/global-en/brands/farfetch): Head-to-head: /demand/global-en/compare/farfetch-vs-net-a-porter
- [Shopbop](/demand/global-en/brands/shopbop): Head-to-head: /demand/global-en/compare/net-a-porter-vs-shopbop

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Net-a-Porter: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/net-a-porter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/net-a-porter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.