--- title: "Nestle: search popularity and Share of Search worldwide" description: "Nestle is confectionery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nestle-confectionery" publisher: "Brandwave" --- # Nestle: search popularity and Share of Search worldwide Nestle is confectionery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nestle - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among lollies**: 4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lollies | 4 | 4% | 40.5K | | Breakfast cereals | 5 | 4% | 40.5K | - [Lollies](/demand/global-en/categories/lollies) - [Breakfast cereals](/demand/global-en/categories/breakfast-cereals) ## How has branded search demand for Nestle changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nestle worldwide fell from 49.5K to 40.5K. - Across the 11 months ending August 2026, Nestle’s estimated Share of Search among lollies worldwide peaked at 5% in January 2026 and was lowest at 2.9% in November 2025. - Across the 11 months ending August 2026, Nestle’s estimated Share of Search among breakfast cereals worldwide decreased from 5.1% to 4%. - Across the 11 months ending August 2026, Nestle’s estimated Share of Search among breakfast cereals worldwide peaked at 5.3% in November 2025 and was lowest at 3.2% in January 2026. ## How did search popularity change for lollies worldwide in August 2026? - In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%. - In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%. - In August 2026, Nestle lost estimated Share of Search among lollies worldwide, from 4.7% to 4%. - Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026. - Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## How did search popularity change for breakfast cereals worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%. - In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%. - In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%. - In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%. - In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%. - In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lollies | 49.5K | 4.2% | 4 | | Nov 2025 | Lollies | 49.5K | 2.9% | 4 | | Dec 2025 | Lollies | 49.5K | 4.7% | 4 | | Jan 2026 | Lollies | 49.5K | 5% | 4 | | Feb 2026 | Lollies | 49.5K | 4.7% | 4 | | Mar 2026 | Lollies | 49.5K | 4.4% | 4 | | Apr 2026 | Lollies | 49.5K | 4.7% | 4 | | May 2026 | Lollies | 40.5K | 4.2% | 4 | | Jun 2026 | Lollies | 40.5K | 4.4% | 4 | | Jul 2026 | Lollies | 40.5K | 4.7% | 4 | | Aug 2026 | Lollies | 40.5K | 4% | 4 | | Sep 2026 | Lollies | — | — | — | | Oct 2025 | Breakfast cereals | 49.5K | 5.1% | 5 | | Nov 2025 | Breakfast cereals | 49.5K | 5.3% | 5 | | Dec 2025 | Breakfast cereals | 49.5K | 5.3% | 5 | | Jan 2026 | Breakfast cereals | 49.5K | 3.2% | 5 | | Feb 2026 | Breakfast cereals | 49.5K | 4.7% | 5 | | Mar 2026 | Breakfast cereals | 49.5K | 5.1% | 5 | | Apr 2026 | Breakfast cereals | 49.5K | 5.3% | 6 | | May 2026 | Breakfast cereals | 40.5K | 4.4% | 5 | | Jun 2026 | Breakfast cereals | 40.5K | 4.8% | 5 | | Jul 2026 | Breakfast cereals | 40.5K | 4.7% | 5 | | Aug 2026 | Breakfast cereals | 40.5K | 4% | 5 | | Sep 2026 | Breakfast cereals | — | — | — | ## How is Nestle measured? Brandwave collects information about searches that people make online using Nestle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nestle chocolate” ## Which lollies compete with Nestle? - [Cadbury](/demand/global-en/brands/cadbury): Head-to-head: /demand/global-en/compare/cadbury-vs-nestle-confectionery - [Haribo](/demand/global-en/brands/haribo): Head-to-head: /demand/global-en/compare/haribo-vs-nestle-confectionery - [Mars](/demand/global-en/brands/mars-chocolate): Head-to-head: /demand/global-en/compare/mars-chocolate-vs-nestle-confectionery - [Swizzels](/demand/global-en/brands/swizzels): Head-to-head: /demand/global-en/compare/nestle-confectionery-vs-swizzels - [Maynards Bassetts](/demand/global-en/brands/maynards-bassetts): Head-to-head: /demand/global-en/compare/maynards-bassetts-vs-nestle-confectionery ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nestle: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nestle-confectionery This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nestle-confectionery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.