---
title: "Nest New York: search popularity and Share of Search worldwide"
description: "Nest New York is home fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nest-new-york"
publisher: "Brandwave"
---

# Nest New York: search popularity and Share of Search worldwide

Nest New York is home fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nest New York
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among home fragrance brands**: 0.15%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home fragrance brands | 5 | 0.15% | 12.1K |

- [Home fragrance brands](/demand/global-en/categories/home-fragrance-brands)

## How has branded search demand for Nest New York changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nest New York worldwide rose from 9.9K to 12.1K.
- Across the 11 months ending August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide.

## How did search popularity change for home fragrance brands worldwide in August 2026?

- In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.5% to 5.6%.
- In August 2026, Bath & Body Works gained estimated Share of Search among home fragrance brands worldwide, from 74.7% to 75.7%.
- In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 12.3% to 10.2%.
- In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide.
- In August 2026, Neom fell from 5th to 6th among home fragrance brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home fragrance brands | 9.9K | 0.12% | 6 |
| Nov 2025 | Home fragrance brands | 14.8K | 0.1% | 6 |
| Dec 2025 | Home fragrance brands | 14.8K | 0.08% | 6 |
| Jan 2026 | Home fragrance brands | 9.9K | 0.14% | 6 |
| Feb 2026 | Home fragrance brands | 9.9K | 0.15% | 6 |
| Mar 2026 | Home fragrance brands | 9.9K | 0.14% | 6 |
| Apr 2026 | Home fragrance brands | 9.9K | 0.15% | 6 |
| May 2026 | Home fragrance brands | 9.9K | 0.15% | 6 |
| Jun 2026 | Home fragrance brands | 8.1K | 0.1% | 6 |
| Jul 2026 | Home fragrance brands | 8.1K | 0.12% | 6 |
| Aug 2026 | Home fragrance brands | 12.1K | 0.15% | 5 |
| Sep 2026 | Home fragrance brands | — | — | — |

## How is Nest New York measured?

Brandwave collects information about searches that people make online using Nest New York’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nest new york”

## Which home fragrance brands compete with Nest New York?

- [Bath & Body Works](/demand/global-en/brands/bath-body-works): Head-to-head: /demand/global-en/compare/bath-body-works-vs-nest-new-york
- [Diptyque](/demand/global-en/brands/diptyque): Head-to-head: /demand/global-en/compare/diptyque-vs-nest-new-york
- [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/jo-malone-vs-nest-new-york
- [Yankee Candle](/demand/global-en/brands/yankee-candle): Head-to-head: /demand/global-en/compare/nest-new-york-vs-yankee-candle
- [Neom](/demand/global-en/brands/neom): Head-to-head: /demand/global-en/compare/neom-vs-nest-new-york

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nest New York: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nest-new-york

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nest-new-york. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.