--- title: "Nespresso: search popularity worldwide" description: "Nespresso sells coffee capsules and machines for homes and workplaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nespresso" publisher: "Brandwave" --- # Nespresso: search popularity worldwide Nespresso sells coffee capsules and machines for homes and workplaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nespresso - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among coffee pod brands**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee pod brands | 2 | 9.2% | 3.4M | | Coffee machine brands | 1 | 52.6% | 3.4M | | Coffee maker brands | 1 | 54.2% | 3.4M | | Coffee capsule brands | 1 | 74.1% | 3.4M | - [Coffee pod brands](/demand/global-en/categories/coffee-pod-brands) - [Coffee machine brands](/demand/global-en/categories/coffee-machine-brands) - [Coffee maker brands](/demand/global-en/categories/coffee-maker-brands) - [Coffee capsule brands](/demand/global-en/categories/coffee-capsule-brands) ## How has branded search demand for Nespresso changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso worldwide held steady at 3.4M. - Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide increased from 6.4% to 9.2%. - Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide peaked at 9.2% in February 2026 and was lowest at 6.4% in October 2025. - Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee machine brands worldwide increased from 51.6% to 52.6%. - Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee machine brands worldwide peaked at 54.8% in February 2026 and was lowest at 48% in January 2026. - Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee maker brands worldwide peaked at 58.3% in June 2026 and was lowest at 48.7% in January 2026. - Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee capsule brands worldwide peaked at 78.4% in November 2025 and was lowest at 70.2% in July 2026. ## How did search popularity change for coffee pod brands worldwide in September 2026? - Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026. - Estimated monthly branded searches for Grind worldwide fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026. - Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## How did search popularity change for coffee machine brands worldwide in September 2026? - In September 2026, Breville gained estimated Share of Search among coffee machine brands worldwide, from 13.1% to 13.8%. - In September 2026, Jura lost estimated Share of Search among coffee machine brands worldwide, from 5.7% to 4.7%. - Estimated monthly branded searches for La Marzocco worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026. - Estimated monthly branded searches for Sunbeam worldwide fell 22% over 12 measured months, from 129K to 100K in September 2026. - Estimated monthly branded searches for De'Longhi worldwide fell 12.5% over 12 measured months, from 1.6M to 1.4M in September 2026. ## How did search popularity change for coffee maker brands worldwide in September 2026? - In September 2026, Smeg gained estimated Share of Search among coffee maker brands worldwide, from 16.8% to 18.8%. - In September 2026, Breville gained estimated Share of Search among coffee maker brands worldwide, from 13.7% to 14.2%. - In September 2026, Jura lost estimated Share of Search among coffee maker brands worldwide, from 6% to 4.9%. - In September 2026, Cuisinart lost estimated Share of Search among coffee maker brands worldwide, from 4.1% to 3.4%. - In September 2026, Oxo rose from 7th to 6th among coffee maker brands worldwide. - In September 2026, Miele fell from 6th to 7th among coffee maker brands worldwide. ## How did search popularity change for coffee capsule brands worldwide in September 2026? - Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee pod brands | 3.4M | 6.4% | 2 | | Nov 2025 | Coffee pod brands | 5M | 7.8% | 2 | | Dec 2025 | Coffee pod brands | 4.1M | 6.5% | 2 | | Jan 2026 | Coffee pod brands | 3.4M | 7.7% | 2 | | Feb 2026 | Coffee pod brands | 3.4M | 9.2% | 2 | | Mar 2026 | Coffee pod brands | 3.4M | 9.1% | 2 | | Apr 2026 | Coffee pod brands | 3.4M | 9.2% | 2 | | May 2026 | Coffee pod brands | 3.4M | 9.1% | 2 | | Jun 2026 | Coffee pod brands | 3.4M | 9.2% | 2 | | Jul 2026 | Coffee pod brands | 2.7M | 7.6% | 2 | | Aug 2026 | Coffee pod brands | 3.4M | 9.2% | 2 | | Sep 2026 | Coffee pod brands | 3.4M | 9.2% | 2 | | Oct 2025 | Coffee machine brands | 3.4M | 51.6% | 1 | | Nov 2025 | Coffee machine brands | 5M | 53.5% | 1 | | Dec 2025 | Coffee machine brands | 4.1M | 49.4% | 1 | | Jan 2026 | Coffee machine brands | 3.4M | 48% | 1 | | Feb 2026 | Coffee machine brands | 3.4M | 54.8% | 1 | | Mar 2026 | Coffee machine brands | 3.4M | 54.2% | 1 | | Apr 2026 | Coffee machine brands | 3.4M | 53.8% | 1 | | May 2026 | Coffee machine brands | 3.4M | 53.8% | 1 | | Jun 2026 | Coffee machine brands | 3.4M | 54.3% | 1 | | Jul 2026 | Coffee machine brands | 2.7M | 48.3% | 1 | | Aug 2026 | Coffee machine brands | 3.4M | 52.1% | 1 | | Sep 2026 | Coffee machine brands | 3.4M | 52.6% | 1 | | Oct 2025 | Coffee maker brands | 3.4M | 53.9% | 1 | | Nov 2025 | Coffee maker brands | 5M | 56.2% | 1 | | Dec 2025 | Coffee maker brands | 4.1M | 51.6% | 1 | | Jan 2026 | Coffee maker brands | 3.4M | 48.7% | 1 | | Feb 2026 | Coffee maker brands | 3.4M | 55.6% | 1 | | Mar 2026 | Coffee maker brands | 3.4M | 54.8% | 1 | | Apr 2026 | Coffee maker brands | 3.4M | 57.1% | 1 | | May 2026 | Coffee maker brands | 3.4M | 56.8% | 1 | | Jun 2026 | Coffee maker brands | 3.4M | 58.3% | 1 | | Jul 2026 | Coffee maker brands | 2.7M | 50.1% | 1 | | Aug 2026 | Coffee maker brands | 3.4M | 54.5% | 1 | | Sep 2026 | Coffee maker brands | 3.4M | 54.2% | 1 | | Oct 2025 | Coffee capsule brands | 3.4M | 74.3% | 1 | | Nov 2025 | Coffee capsule brands | 5M | 78.4% | 1 | | Dec 2025 | Coffee capsule brands | 4.1M | 77.9% | 1 | | Jan 2026 | Coffee capsule brands | 3.4M | 74.3% | 1 | | Feb 2026 | Coffee capsule brands | 3.4M | 77.9% | 1 | | Mar 2026 | Coffee capsule brands | 3.4M | 74.3% | 1 | | Apr 2026 | Coffee capsule brands | 3.4M | 74.3% | 1 | | May 2026 | Coffee capsule brands | 3.4M | 74.2% | 1 | | Jun 2026 | Coffee capsule brands | 3.4M | 74.2% | 1 | | Jul 2026 | Coffee capsule brands | 2.7M | 70.2% | 1 | | Aug 2026 | Coffee capsule brands | 3.4M | 74.2% | 1 | | Sep 2026 | Coffee capsule brands | 3.4M | 74.1% | 1 | ## How is Nespresso measured? Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nespresso” ## Which coffee pod brands compete with Nespresso? - [Starbucks](/demand/global-en/brands/starbucks): Head-to-head: /demand/global-en/compare/nespresso-vs-starbucks - [Grind](/demand/global-en/brands/grind): Head-to-head: /demand/global-en/compare/grind-vs-nespresso - [Dolce Gusto](/demand/global-en/brands/dolce-gusto): Head-to-head: /demand/global-en/compare/dolce-gusto-vs-nespresso - [Lavazza](/demand/global-en/brands/lavazza): Head-to-head: /demand/global-en/compare/lavazza-vs-nespresso - [Illy](/demand/global-en/brands/illy): Head-to-head: /demand/global-en/compare/illy-vs-nespresso - [L'OR](/demand/global-en/brands/lor) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nespresso: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/nespresso This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nespresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.