--- title: "Nescafé: search popularity and Share of Search worldwide" description: "Nescafé is a coffee brand sold in New Zealand supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nescafe" publisher: "Brandwave" --- # Nescafé: search popularity and Share of Search worldwide Nescafé is a coffee brand sold in New Zealand supermarkets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nescafé - **Owned by**: Nestlé - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among iced coffee brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Iced coffee brands | 3 | 2.5% | 823K | | Coffee brands | 2 | 2.6% | 823K | | Instant coffee brands | 1 | 83.2% | 823K | - [Iced coffee brands](/demand/global-en/categories/iced-coffee-brands) - [Coffee brands](/demand/global-en/categories/coffee-brands) - [Instant coffee brands](/demand/global-en/categories/instant-coffee-brands) ## How has branded search demand for Nescafé changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nescafé worldwide held steady at 823K. - Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide increased from 1.7% to 2.5%. - Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide peaked at 3.1% in June 2026 and was lowest at 1.4% in November 2025. - Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among coffee brands worldwide increased from 1.8% to 2.6%. - Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among coffee brands worldwide peaked at 3.1% in June 2026 and was lowest at 1.4% in November 2025. - Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide increased from 79.1% to 83.2%. - Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide peaked at 86.7% in May 2026 and was lowest at 76.6% in March 2026. ## How did search popularity change for iced coffee brands worldwide in August 2026? - Starbucks’ estimated Share of Search among iced coffee brands worldwide has gained ground for 3 months in a row, from 92.8% to 93.3% in August 2026. - Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for coffee brands worldwide in August 2026? - Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 11 measured months, from 45.5M to 30.4M in August 2026. - Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. - Estimated monthly branded searches for Illy worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for instant coffee brands worldwide in August 2026? - In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%. - In August 2026, Douwe Egberts gained estimated Share of Search among instant coffee brands worldwide, from 5.1% to 6.1%. - In August 2026, Nescafé lost estimated Share of Search among instant coffee brands worldwide, from 85.2% to 83.2%. - Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Iced coffee brands | 823K | 1.7% | 3 | | Nov 2025 | Iced coffee brands | 823K | 1.4% | 3 | | Dec 2025 | Iced coffee brands | 823K | 1.4% | 3 | | Jan 2026 | Iced coffee brands | 823K | 2.1% | 3 | | Feb 2026 | Iced coffee brands | 673K | 2.1% | 3 | | Mar 2026 | Iced coffee brands | 673K | 2.1% | 3 | | Apr 2026 | Iced coffee brands | 823K | 2.5% | 3 | | May 2026 | Iced coffee brands | 1M | 3.1% | 2 | | Jun 2026 | Iced coffee brands | 1M | 3.1% | 2 | | Jul 2026 | Iced coffee brands | 823K | 2.5% | 3 | | Aug 2026 | Iced coffee brands | 823K | 2.5% | 3 | | Sep 2026 | Iced coffee brands | — | — | — | | Oct 2025 | Coffee brands | 823K | 1.8% | 2 | | Nov 2025 | Coffee brands | 823K | 1.4% | 2 | | Dec 2025 | Coffee brands | 823K | 1.4% | 2 | | Jan 2026 | Coffee brands | 823K | 2.1% | 2 | | Feb 2026 | Coffee brands | 673K | 2.1% | 2 | | Mar 2026 | Coffee brands | 673K | 2.1% | 2 | | Apr 2026 | Coffee brands | 823K | 2.6% | 2 | | May 2026 | Coffee brands | 1M | 3.1% | 2 | | Jun 2026 | Coffee brands | 1M | 3.1% | 2 | | Jul 2026 | Coffee brands | 823K | 2.6% | 2 | | Aug 2026 | Coffee brands | 823K | 2.6% | 2 | | Sep 2026 | Coffee brands | — | — | — | | Oct 2025 | Instant coffee brands | 823K | 79.1% | 1 | | Nov 2025 | Instant coffee brands | 823K | 83.3% | 1 | | Dec 2025 | Instant coffee brands | 823K | 84.9% | 1 | | Jan 2026 | Instant coffee brands | 823K | 84.6% | 1 | | Feb 2026 | Instant coffee brands | 673K | 82.2% | 1 | | Mar 2026 | Instant coffee brands | 673K | 76.6% | 1 | | Apr 2026 | Instant coffee brands | 823K | 84.3% | 1 | | May 2026 | Instant coffee brands | 1M | 86.7% | 1 | | Jun 2026 | Instant coffee brands | 1M | 86.7% | 1 | | Jul 2026 | Instant coffee brands | 823K | 85.2% | 1 | | Aug 2026 | Instant coffee brands | 823K | 83.2% | 1 | | Sep 2026 | Instant coffee brands | — | — | — | ## How is Nescafé measured? Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nescafe” ## Which iced coffee brands compete with Nescafé? - [Starbucks](/demand/global-en/brands/starbucks): Head-to-head: /demand/global-en/compare/nescafe-vs-starbucks - [Costa](/demand/global-en/brands/costa): Head-to-head: /demand/global-en/compare/costa-vs-nescafe - [Jimmy's](/demand/global-en/brands/jimmys): Head-to-head: /demand/global-en/compare/jimmys-vs-nescafe - [Emmi](/demand/global-en/brands/emmi): Head-to-head: /demand/global-en/compare/emmi-vs-nescafe - [Califia Farms](/demand/global-en/brands/califia-farms): Head-to-head: /demand/global-en/compare/califia-farms-vs-nescafe ## Who owns Nescafé? Nescafé is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN and Nesquik, owned by the same company, worldwide. - [Nestlé](/demand/global-en/companies/nestle): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Nescafé? Nescafé is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN and Nesquik, owned by the same company, worldwide. ## Cite this page Brandwave. "Nescafé: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nescafe This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nescafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.