--- title: "NerdWallet: search popularity and Share of Search worldwide" description: "NerdWallet is a personal finance site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nerdwallet" publisher: "Brandwave" --- # NerdWallet: search popularity and Share of Search worldwide NerdWallet is a personal finance site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NerdWallet - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among insurance comparison sites**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Insurance comparison sites | 4 | 3.8% | 110K | | Mortgage comparison platforms | 2 | 14.7% | 110K | - [Insurance comparison sites](/demand/global-en/categories/insurance-comparison-sites) - [Mortgage comparison platforms](/demand/global-en/categories/mortgage-comparison-platforms) ## How has branded search demand for NerdWallet changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for NerdWallet worldwide fell from 165K to 110K. - Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among insurance comparison sites worldwide decreased from 6.2% to 3.8%. - Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among insurance comparison sites worldwide peaked at 7.8% in December 2025 and was lowest at 3.8% in August 2026. - Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide decreased from 21.9% to 14.7%. - Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide peaked at 28.9% in December 2025 and was lowest at 14.7% in August 2026. ## How did search popularity change for insurance comparison sites worldwide in August 2026? - Estimated monthly branded searches for Confused.com worldwide rose 82.7% over 11 measured months, from 40.5K to 74K in August 2026. - Estimated monthly branded searches for Compare the Market worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026. - Estimated monthly branded searches for NerdWallet worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026. ## How did search popularity change for mortgage comparison platforms worldwide in August 2026? - In August 2026, Lendi gained estimated Share of Search among mortgage comparison platforms worldwide, from 8.2% to 9.9%. - In August 2026, MoneySuperMarket lost estimated Share of Search among mortgage comparison platforms worldwide, from 74.8% to 73.4%. - NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide has lost ground for 3 months in a row, from 18.1% to 14.7% in August 2026. - Estimated monthly branded searches for Canstar worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Insurance comparison sites | 165K | 6.2% | 4 | | Nov 2025 | Insurance comparison sites | 165K | 6.8% | 4 | | Dec 2025 | Insurance comparison sites | 165K | 7.8% | 4 | | Jan 2026 | Insurance comparison sites | 165K | 5.6% | 4 | | Feb 2026 | Insurance comparison sites | 135K | 4.6% | 4 | | Mar 2026 | Insurance comparison sites | 201K | 6.4% | 4 | | Apr 2026 | Insurance comparison sites | 165K | 5.6% | 4 | | May 2026 | Insurance comparison sites | 135K | 4.6% | 4 | | Jun 2026 | Insurance comparison sites | 110K | 3.8% | 4 | | Jul 2026 | Insurance comparison sites | 110K | 3.8% | 4 | | Aug 2026 | Insurance comparison sites | 110K | 3.8% | 4 | | Sep 2026 | Insurance comparison sites | — | — | — | | Oct 2025 | Mortgage comparison platforms | 165K | 21.9% | 2 | | Nov 2025 | Mortgage comparison platforms | 165K | 25.2% | 2 | | Dec 2025 | Mortgage comparison platforms | 165K | 28.9% | 2 | | Jan 2026 | Mortgage comparison platforms | 165K | 21.7% | 2 | | Feb 2026 | Mortgage comparison platforms | 135K | 18.5% | 2 | | Mar 2026 | Mortgage comparison platforms | 201K | 25.2% | 2 | | Apr 2026 | Mortgage comparison platforms | 165K | 21.5% | 2 | | May 2026 | Mortgage comparison platforms | 135K | 18.1% | 2 | | Jun 2026 | Mortgage comparison platforms | 110K | 15.4% | 2 | | Jul 2026 | Mortgage comparison platforms | 110K | 15% | 2 | | Aug 2026 | Mortgage comparison platforms | 110K | 14.7% | 2 | | Sep 2026 | Mortgage comparison platforms | — | — | — | ## How is NerdWallet measured? Brandwave collects information about searches that people make online using NerdWallet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nerdwallet” ## Which insurance comparison sites compete with NerdWallet? - [Compare the Market](/demand/global-en/brands/compare-the-market): Head-to-head: /demand/global-en/compare/compare-the-market-vs-nerdwallet - [GoCompare](/demand/global-en/brands/gocompare): Head-to-head: /demand/global-en/compare/gocompare-vs-nerdwallet - [MoneySuperMarket](/demand/global-en/brands/moneysupermarket): Head-to-head: /demand/global-en/compare/moneysupermarket-vs-nerdwallet - [Confused.com](/demand/global-en/brands/confused-com): Head-to-head: /demand/global-en/compare/confused-com-vs-nerdwallet ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NerdWallet: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nerdwallet This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nerdwallet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.