--- title: "Nemo: search popularity and Share of Search worldwide" description: "Nemo is an outdoor gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nemo" publisher: "Brandwave" --- # Nemo: search popularity and Share of Search worldwide Nemo is an outdoor gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nemo - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among sleeping pads**: 76.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sleeping pads | 1 | 76.4% | 823K | | Sleeping mat brands | 1 | 79.3% | 823K | - [Sleeping pads](/demand/global-en/categories/sleeping-pads) - [Sleeping mat brands](/demand/global-en/categories/sleeping-mat-brands) ## How has branded search demand for Nemo changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nemo worldwide rose from 673K to 823K. - Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping pads worldwide decreased from 80.3% to 76.4%. - Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping pads worldwide peaked at 81.4% in December 2025 and was lowest at 72.5% in July 2026. - Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping mat brands worldwide decreased from 82.9% to 79.3%. - Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping mat brands worldwide peaked at 83.7% in December 2025 and was lowest at 75.8% in July 2026. ## How did search popularity change for sleeping pads worldwide in August 2026? - In August 2026, Nemo gained estimated Share of Search among sleeping pads worldwide, from 72.5% to 76.4%. - In August 2026, Sea to Summit lost estimated Share of Search among sleeping pads worldwide, from 11.9% to 10.2%. - In August 2026, Exped lost estimated Share of Search among sleeping pads worldwide, from 5.3% to 4.6%. - In August 2026, Therm-a-Rest lost estimated Share of Search among sleeping pads worldwide, from 5.3% to 4.6%. - In August 2026, Big Agnes lost estimated Share of Search among sleeping pads worldwide, from 4.4% to 3.8%. - Estimated monthly branded searches for Klymit worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. ## How did search popularity change for sleeping mat brands worldwide in August 2026? - In August 2026, Nemo gained estimated Share of Search among sleeping mat brands worldwide, from 75.8% to 79.3%. - In August 2026, Sea to Summit lost estimated Share of Search among sleeping mat brands worldwide, from 12.4% to 10.6%. - In August 2026, Exped lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%. - In August 2026, Therm-a-Rest lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%. - Estimated monthly branded searches for Klymit worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleeping pads | 673K | 80.3% | 1 | | Nov 2025 | Sleeping pads | 673K | 78.3% | 1 | | Dec 2025 | Sleeping pads | 673K | 81.4% | 1 | | Jan 2026 | Sleeping pads | 673K | 78.3% | 1 | | Feb 2026 | Sleeping pads | 673K | 80.3% | 1 | | Mar 2026 | Sleeping pads | 673K | 77% | 1 | | Apr 2026 | Sleeping pads | 673K | 77.8% | 1 | | May 2026 | Sleeping pads | 823K | 77.8% | 1 | | Jun 2026 | Sleeping pads | 673K | 74.7% | 1 | | Jul 2026 | Sleeping pads | 673K | 72.5% | 1 | | Aug 2026 | Sleeping pads | 823K | 76.4% | 1 | | Sep 2026 | Sleeping pads | — | — | — | | Oct 2025 | Sleeping mat brands | 673K | 82.9% | 1 | | Nov 2025 | Sleeping mat brands | 673K | 80.9% | 1 | | Dec 2025 | Sleeping mat brands | 673K | 83.7% | 1 | | Jan 2026 | Sleeping mat brands | 673K | 80.9% | 1 | | Feb 2026 | Sleeping mat brands | 673K | 83% | 1 | | Mar 2026 | Sleeping mat brands | 673K | 80% | 1 | | Apr 2026 | Sleeping mat brands | 673K | 80.9% | 1 | | May 2026 | Sleeping mat brands | 823K | 80.9% | 1 | | Jun 2026 | Sleeping mat brands | 673K | 77.5% | 1 | | Jul 2026 | Sleeping mat brands | 673K | 75.8% | 1 | | Aug 2026 | Sleeping mat brands | 823K | 79.3% | 1 | | Sep 2026 | Sleeping mat brands | — | — | — | ## How is Nemo measured? Brandwave collects information about searches that people make online using Nemo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nemo” ## Which sleeping pads compete with Nemo? - [Sea to Summit](/demand/global-en/brands/sea-to-summit): Head-to-head: /demand/global-en/compare/nemo-vs-sea-to-summit - [Exped](/demand/global-en/brands/exped): Head-to-head: /demand/global-en/compare/exped-vs-nemo - [Therm-a-Rest](/demand/global-en/brands/therm-a-rest): Head-to-head: /demand/global-en/compare/nemo-vs-therm-a-rest - [Big Agnes](/demand/global-en/brands/big-agnes): Head-to-head: /demand/global-en/compare/big-agnes-vs-nemo - [Klymit](/demand/global-en/brands/klymit): Head-to-head: /demand/global-en/compare/klymit-vs-nemo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nemo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nemo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nemo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.