--- title: "Naturium: search popularity worldwide" description: "An American skincare and body care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/naturium" publisher: "Brandwave" --- # Naturium: search popularity worldwide An American skincare and body care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Naturium - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among body care brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body care brands | 8 | 1.5% | 110K | | Vitamin C serum brands | 8 | 3.7% | 9.9K | - [Body care brands](/demand/global-en/categories/body-care-brands) - [Vitamin C serum brands](/demand/global-en/categories/vitamin-c-serum-brands) ## Top body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Naturium was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Naturium is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Naturium | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Sol de Janeiro | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | CeraVe | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Aveeno | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vaseline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bio-Oil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body care brands - Asked ChatGPT "Which body care brand should I buy?": 1. Sol de Janeiro, 2. Naturium, 3. La Roche-Posay - Asked ChatGPT "What are the best body care brands?": 1. Naturium, 2. La Roche-Posay, 3. Sol de Janeiro, 4. CeraVe - Asked ChatGPT "What's the best body care brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Aveeno - Searched Google, AI Overview "body care brands": 1. Naturium, 2. Sol de Janeiro - Searched Google, AI Overview "best body care": 1. Naturium Not named in any answer: Vaseline, Bio-Oil, Trilogy and Palmer's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Naturium changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Naturium worldwide fell from 147K to 120K. - Across the 12 months ending September 2026, Naturium’s share of searches among body care brands worldwide peaked at 2.6% in July 2026 and was lowest at 1.2% in December 2025. - Across the 12 months ending September 2026, Naturium’s share of searches among vitamin C serum brands worldwide decreased from 5% to 3.7%. - Across the 12 months ending September 2026, Naturium’s share of searches among vitamin C serum brands worldwide peaked at 5.1% in January 2026 and was lowest at 3.5% in June 2026. ## How did search popularity change for body care brands worldwide in September 2026? - In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches. - In September 2026, Bio-Oil gained share of searches among body care brands worldwide, from 4.6% to 5.2%. - In September 2026, La Roche-Posay lost share of searches among body care brands worldwide, from 28.2% to 25.7%. - In September 2026, CeraVe lost share of searches among body care brands worldwide, from 23.1% to 21.1%. - In September 2026, Sol de Janeiro lost share of searches among body care brands worldwide, from 18.9% to 17.1%. - In September 2026, Trilogy rose from 8th to 7th among body care brands worldwide. ## How did search popularity change for vitamin C serum brands worldwide in September 2026? - In September 2026, CeraVe overtook La Roche-Posay and The Ordinary to rank 3rd among vitamin C serum brands worldwide, with 6.8% of the searches. - In September 2026, Timeless Skin Care gained share of searches among vitamin C serum brands worldwide, from 21.8% to 22.7%. - In September 2026, SkinCeuticals lost share of searches among vitamin C serum brands worldwide, from 38.6% to 35%. - Olay’s share of searches among vitamin C serum brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.5% in September 2026. - In September 2026, Sunday Riley rose from 12th to 11th among vitamin C serum brands worldwide. - In September 2026, TruSkin fell from 11th to 12th among vitamin C serum brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body care brands | 135K | 1.7% | 8 | | Nov 2025 | Body care brands | 165K | 1.6% | 7 | | Dec 2025 | Body care brands | 135K | 1.2% | 7 | | Jan 2026 | Body care brands | 135K | 1.5% | 8 | | Feb 2026 | Body care brands | 110K | 1.4% | 8 | | Mar 2026 | Body care brands | 135K | 1.5% | 7 | | Apr 2026 | Body care brands | 135K | 1.6% | 7 | | May 2026 | Body care brands | 165K | 2% | 7 | | Jun 2026 | Body care brands | 135K | 1.7% | 7 | | Jul 2026 | Body care brands | 201K | 2.6% | 7 | | Aug 2026 | Body care brands | 135K | 1.7% | 7 | | Sep 2026 | Body care brands | 110K | 1.5% | 8 | | Oct 2025 | Vitamin C serum brands | 12.1K | 5% | 8 | | Nov 2025 | Vitamin C serum brands | 12.1K | 4% | 8 | | Dec 2025 | Vitamin C serum brands | 9.9K | 3.9% | 8 | | Jan 2026 | Vitamin C serum brands | 14.8K | 5.1% | 7 | | Feb 2026 | Vitamin C serum brands | 12.1K | 4.4% | 7 | | Mar 2026 | Vitamin C serum brands | 12.1K | 3.7% | 8 | | Apr 2026 | Vitamin C serum brands | 12.1K | 3.7% | 8 | | May 2026 | Vitamin C serum brands | 12.1K | 4% | 7 | | Jun 2026 | Vitamin C serum brands | 9.9K | 3.5% | 10 | | Jul 2026 | Vitamin C serum brands | 12.1K | 4.4% | 7 | | Aug 2026 | Vitamin C serum brands | 9.9K | 3.6% | 8 | | Sep 2026 | Vitamin C serum brands | 9.9K | 3.7% | 8 | ## How are Naturium’s branded searches counted? Brandwave collects information about searches that people make online using Naturium’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “naturium” - “naturium vitamin c” ## Which body care brands compete with Naturium? - [La Roche-Posay](/demand/global-en/brands/la-roche-posay) - [Vaseline](/demand/global-en/brands/vaseline) - [CeraVe](/demand/global-en/brands/cerave) - [Sol de Janeiro](/demand/global-en/brands/sol-de-janeiro): Head-to-head: /demand/global-en/compare/naturium-vs-sol-de-janeiro - [Bio-Oil](/demand/global-en/brands/bio-oil): Head-to-head: /demand/global-en/compare/bio-oil-vs-naturium - [Aveeno](/demand/global-en/brands/aveeno): Head-to-head: /demand/global-en/compare/aveeno-vs-naturium - [Trilogy](/demand/global-en/brands/trilogy): Head-to-head: /demand/global-en/compare/naturium-vs-trilogy - [Palmer's](/demand/global-en/brands/palmers-cocoa-butter): Head-to-head: /demand/global-en/compare/naturium-vs-palmers-cocoa-butter ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Naturium: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/naturium This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/naturium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.