--- title: "Nature Valley: search popularity worldwide" description: "Nature Valley is a snack bar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/nature-valley" publisher: "Brandwave" --- # Nature Valley: search popularity worldwide Nature Valley is a snack bar brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nature Valley - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among muesli brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Muesli brands | 4 | 1.9% | 60.5K | | Granola bar brands | 5 | 6.5% | 60.5K | | Cereal bars | 5 | 7.2% | 60.5K | | Granola | 2 | 12.4% | 60.5K | - [Muesli brands](/demand/global-en/categories/muesli-brands) - [Granola bar brands](/demand/global-en/categories/granola-bar-brands) - [Cereal bars](/demand/global-en/categories/cereal-bars) - [Granola](/demand/global-en/categories/granola) ## How has branded search demand for Nature Valley changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Nature Valley worldwide held steady at 60.5K. - Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among muesli brands worldwide held steady, from 2% to 1.9%. - Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola bar brands worldwide decreased from 7.6% to 6.5%. - Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola bar brands worldwide peaked at 9.9% in January 2026 and was lowest at 4.4% in November 2025. - Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among cereal bars worldwide peaked at 9.4% in December 2025 and was lowest at 7.2% in August 2026. - Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola worldwide decreased from 20.4% to 12.4%. - Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola worldwide peaked at 22.9% in November 2025 and was lowest at 12.4% in August 2026. ## How did search popularity change for muesli brands worldwide in August 2026? - In August 2026, Alpen gained estimated Share of Search among muesli brands worldwide, from 7.9% to 11.3%. - In August 2026, Jordan's lost estimated Share of Search among muesli brands worldwide, from 87.8% to 84.4%. ## How did search popularity change for granola bar brands worldwide in August 2026? - In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%. - In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%. - In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%. - In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%. - In August 2026, Belvita rose from 5th to 4th among granola bar brands worldwide. ## How did search popularity change for cereal bars worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 41.1% to 43%. - In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 28% to 29.3%. - In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 15.3% to 13.1%. - In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 8.4% to 7.2%. - In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide. - Estimated monthly branded searches for Carman's worldwide fell 19.8% over 11 measured months, from 2.2K to 1.8K in August 2026. ## How did search popularity change for granola worldwide in August 2026? - In August 2026, Alpen gained estimated Share of Search among granola worldwide, from 72.2% to 75.6%. - In August 2026, Lizi's gained estimated Share of Search among granola worldwide, from 6.3% to 7.8%. - In August 2026, Bear gained estimated Share of Search among granola worldwide, from 1.6% to 2.5%. - In August 2026, Nature Valley lost estimated Share of Search among granola worldwide, from 17.8% to 12.4%. - Dorset Cereals’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 2% to 0.9% in August 2026. - Jordans’ estimated Share of Search among granola worldwide has lost ground for 3 months in a row, from 1.4% to 0.74% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Muesli brands | 60.5K | 2% | 4 | | Nov 2025 | Muesli brands | 60.5K | 1.7% | 3 | | Dec 2025 | Muesli brands | 60.5K | 1.4% | 3 | | Jan 2026 | Muesli brands | 74K | 2.4% | 3 | | Feb 2026 | Muesli brands | 60.5K | 1.9% | 3 | | Mar 2026 | Muesli brands | 74K | 2% | 3 | | Apr 2026 | Muesli brands | 60.5K | 2% | 3 | | May 2026 | Muesli brands | 60.5K | 2% | 3 | | Jun 2026 | Muesli brands | 60.5K | 1.7% | 3 | | Jul 2026 | Muesli brands | 60.5K | 1.9% | 4 | | Aug 2026 | Muesli brands | 60.5K | 1.9% | 4 | | Sep 2026 | Muesli brands | — | — | — | | Oct 2025 | Granola bar brands | 60.5K | 7.6% | 5 | | Nov 2025 | Granola bar brands | 60.5K | 4.4% | 4 | | Dec 2025 | Granola bar brands | 60.5K | 8.4% | 4 | | Jan 2026 | Granola bar brands | 74K | 9.9% | 4 | | Feb 2026 | Granola bar brands | 60.5K | 7.8% | 5 | | Mar 2026 | Granola bar brands | 74K | 8.3% | 4 | | Apr 2026 | Granola bar brands | 60.5K | 7.6% | 5 | | May 2026 | Granola bar brands | 60.5K | 8.3% | 5 | | Jun 2026 | Granola bar brands | 60.5K | 7.7% | 4 | | Jul 2026 | Granola bar brands | 60.5K | 8.4% | 4 | | Aug 2026 | Granola bar brands | 60.5K | 6.5% | 5 | | Sep 2026 | Granola bar brands | — | — | — | | Oct 2025 | Cereal bars | 60.5K | 7.6% | 5 | | Nov 2025 | Cereal bars | 60.5K | 8.3% | 4 | | Dec 2025 | Cereal bars | 60.5K | 9.4% | 4 | | Jan 2026 | Cereal bars | 74K | 9.1% | 4 | | Feb 2026 | Cereal bars | 60.5K | 7.8% | 5 | | Mar 2026 | Cereal bars | 74K | 9.1% | 4 | | Apr 2026 | Cereal bars | 60.5K | 7.6% | 5 | | May 2026 | Cereal bars | 60.5K | 7.6% | 5 | | Jun 2026 | Cereal bars | 60.5K | 8.4% | 4 | | Jul 2026 | Cereal bars | 60.5K | 8.4% | 4 | | Aug 2026 | Cereal bars | 60.5K | 7.2% | 5 | | Sep 2026 | Cereal bars | — | — | — | | Oct 2025 | Granola | 60.5K | 20.4% | 2 | | Nov 2025 | Granola | 60.5K | 22.9% | 2 | | Dec 2025 | Granola | 60.5K | 20.3% | 2 | | Jan 2026 | Granola | 74K | 20.4% | 2 | | Feb 2026 | Granola | 60.5K | 17.6% | 2 | | Mar 2026 | Granola | 74K | 20.2% | 2 | | Apr 2026 | Granola | 60.5K | 22.7% | 2 | | May 2026 | Granola | 60.5K | 22.8% | 2 | | Jun 2026 | Granola | 60.5K | 22.5% | 2 | | Jul 2026 | Granola | 60.5K | 17.8% | 2 | | Aug 2026 | Granola | 60.5K | 12.4% | 2 | | Sep 2026 | Granola | — | — | — | ## How is Nature Valley measured? Brandwave collects information about searches that people make online using Nature Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nature valley” ## Which muesli brands compete with Nature Valley? - [Jordan's](/demand/global-en/brands/jordan-s): Head-to-head: /demand/global-en/compare/jordan-s-vs-nature-valley - [Alpen](/demand/global-en/brands/alpen): Head-to-head: /demand/global-en/compare/alpen-vs-nature-valley - [Hubbard's](/demand/global-en/brands/hubbards): Head-to-head: /demand/global-en/compare/hubbards-vs-nature-valley - [Brookfarm](/demand/global-en/brands/brookfarm): Head-to-head: /demand/global-en/compare/brookfarm-vs-nature-valley ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nature Valley: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/nature-valley This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nature-valley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.