--- title: "Naturalizer: search popularity worldwide" description: "A women's footwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/naturalizer" publisher: "Brandwave" --- # Naturalizer: search popularity worldwide A women's footwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Naturalizer - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among ankle boots brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ankle boots brands | 7 | 1.7% | 90.5K | | Women's boot brands | 7 | 2.5% | 90.5K | - [Ankle boots brands](/demand/global-en/categories/ankle-boots-brands) - [Women's boot brands](/demand/global-en/categories/womens-boot-brands) ## Top ankle boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Naturalizer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Naturalizer is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Clarks | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sam Edelman | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Frye | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Naturalizer | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Ariat | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Dr. Martens | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Dune London | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ankle boots brands - Asked ChatGPT "Which ankle boots brand should I buy?": 1. Clarks, 2. Blundstone, 3. Sam Edelman, 4. Frye, 5. Naturalizer - Asked ChatGPT "What are the best ankle boots brands?": 1. Blundstone, 2. Frye, 3. Sam Edelman, 4. Clarks, 5. Naturalizer, 6. Dr. Martens - Asked ChatGPT "What's the best ankle boots brand for everyday wear?": 1. Clarks, 2. Blundstone, 3. Naturalizer, 4. Dr. Martens - Searched Google, AI Overview "women's ankle boots": 1. Blundstone - Searched Google, AI Overview "mens ankle boots": 1. Ariat, 2. Dr. Martens Not named in any answer: Dune London and Hunter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Naturalizer changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Naturalizer worldwide fell from 110K to 90.5K. - Across the 12 months ending September 2026, Naturalizer’s share of searches among ankle boots brands worldwide held steady, from 1.8% to 1.7%. - Across the 12 months ending September 2026, Naturalizer’s share of searches among women's boot brands worldwide held steady, from 2.7% to 2.5%. ## How did search popularity change for ankle boots brands worldwide in September 2026? - In September 2026, Dr. Martens overtook Clarks to become the leader among ankle boots brands worldwide, with 34.5% of the searches. - In September 2026, Frye overtook Sam Edelman to rank 5th among ankle boots brands worldwide, with 6% of the searches. - In September 2026, Blundstone gained share of searches among ankle boots brands worldwide, from 5.9% to 8.5%. - In September 2026, Clarks lost share of searches among ankle boots brands worldwide, from 35.9% to 28.2%. - In September 2026, Ariat lost share of searches among ankle boots brands worldwide, from 13.2% to 12.7%. - Sam Edelman’s share of searches among ankle boots brands worldwide has lost ground for 3 months in a row, from 6.2% to 5.7% in September 2026. ## How did search popularity change for women's boot brands worldwide in September 2026? - In September 2026, Thursday Boot Company overtook Hunter to rank 8th among women's boot brands worldwide, with 2.5% of the searches. - In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches. - In September 2026, Blundstone gained share of searches among women's boot brands worldwide, from 8.1% to 12.2%. - In September 2026, Sorel gained share of searches among women's boot brands worldwide, from 2.9% to 4.5%. - In September 2026, Clarks lost share of searches among women's boot brands worldwide, from 49% to 40.6%. - Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ankle boots brands | 110K | 1.8% | 7 | | Nov 2025 | Ankle boots brands | 110K | 1.4% | 8 | | Dec 2025 | Ankle boots brands | 90.5K | 1.3% | 8 | | Jan 2026 | Ankle boots brands | 74K | 1.3% | 8 | | Feb 2026 | Ankle boots brands | 74K | 1.8% | 7 | | Mar 2026 | Ankle boots brands | 90.5K | 1.9% | 7 | | Apr 2026 | Ankle boots brands | 90.5K | 2.1% | 7 | | May 2026 | Ankle boots brands | 90.5K | 2.1% | 7 | | Jun 2026 | Ankle boots brands | 74K | 1.9% | 8 | | Jul 2026 | Ankle boots brands | 74K | 1.8% | 8 | | Aug 2026 | Ankle boots brands | 90.5K | 1.8% | 7 | | Sep 2026 | Ankle boots brands | 90.5K | 1.7% | 7 | | Oct 2025 | Women's boot brands | 110K | 2.7% | 7 | | Nov 2025 | Women's boot brands | 110K | 2.1% | 7 | | Dec 2025 | Women's boot brands | 90.5K | 2% | 8 | | Jan 2026 | Women's boot brands | 74K | 2% | 8 | | Feb 2026 | Women's boot brands | 74K | 2.5% | 7 | | Mar 2026 | Women's boot brands | 90.5K | 2.7% | 7 | | Apr 2026 | Women's boot brands | 90.5K | 2.8% | 7 | | May 2026 | Women's boot brands | 90.5K | 2.8% | 7 | | Jun 2026 | Women's boot brands | 74K | 2.4% | 6 | | Jul 2026 | Women's boot brands | 74K | 2.5% | 7 | | Aug 2026 | Women's boot brands | 90.5K | 2.4% | 7 | | Sep 2026 | Women's boot brands | 90.5K | 2.5% | 7 | ## How are Naturalizer’s branded searches counted? Brandwave collects information about searches that people make online using Naturalizer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “naturalizer” ## Which ankle boots brands compete with Naturalizer? - [Dr. Martens](/demand/global-en/brands/dr-martens) - [Clarks](/demand/global-en/brands/clarks) - [Ariat](/demand/global-en/brands/ariat) - [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-naturalizer - [Frye](/demand/global-en/brands/frye): Head-to-head: /demand/global-en/compare/frye-vs-naturalizer - [Sam Edelman](/demand/global-en/brands/sam-edelman): Head-to-head: /demand/global-en/compare/naturalizer-vs-sam-edelman - [Dune London](/demand/global-en/brands/dune-london): Head-to-head: /demand/global-en/compare/dune-london-vs-naturalizer - [Hunter](/demand/global-en/brands/hunter): Head-to-head: /demand/global-en/compare/hunter-vs-naturalizer ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Naturalizer: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/naturalizer This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/naturalizer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.