---
title: "Natura: search popularity worldwide"
description: "Natura is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/natura"
publisher: "Brandwave"
---

# Natura: search popularity worldwide

Natura is food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Natura
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among frozen fruit brands**: 9.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Frozen fruit brands | 3 | 9.6% | 1.8M |

- [Frozen fruit brands](/demand/global-en/categories/frozen-fruit-brands)

## How has branded search demand for Natura changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Natura worldwide held steady at 1.8M.
- Across the 11 months ending August 2026, Natura’s estimated Share of Search among frozen fruit brands worldwide peaked at 12.7% in November 2025 and was lowest at 8% in July 2026.

## How did search popularity change for frozen fruit brands worldwide in August 2026?

- In August 2026, Natura gained estimated Share of Search among frozen fruit brands worldwide, from 8% to 9.6%.
- In August 2026, Sainsbury's lost estimated Share of Search among frozen fruit brands worldwide, from 48.9% to 48.2%.
- In August 2026, Tesco lost estimated Share of Search among frozen fruit brands worldwide, from 40% to 39.4%.
- Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 181K to 220K in August 2026.
- Estimated monthly branded searches for Country Harvest worldwide rose 10.6% over 11 measured months, from 8.5K to 9.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frozen fruit brands | 1.8M | 9.7% | 3 |
| Nov 2025 | Frozen fruit brands | 2.7M | 12.7% | 3 |
| Dec 2025 | Frozen fruit brands | 2.7M | 10.8% | 3 |
| Jan 2026 | Frozen fruit brands | 1.8M | 9.7% | 3 |
| Feb 2026 | Frozen fruit brands | 1.5M | 9.7% | 3 |
| Mar 2026 | Frozen fruit brands | 1.8M | 9.6% | 3 |
| Apr 2026 | Frozen fruit brands | 1.8M | 9.6% | 3 |
| May 2026 | Frozen fruit brands | 1.8M | 9.5% | 3 |
| Jun 2026 | Frozen fruit brands | 1.8M | 10.4% | 3 |
| Jul 2026 | Frozen fruit brands | 1.5M | 8% | 3 |
| Aug 2026 | Frozen fruit brands | 1.8M | 9.6% | 3 |
| Sep 2026 | Frozen fruit brands | — | — | — |

## How is Natura measured?

Brandwave collects information about searches that people make online using Natura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “natura”

## Which frozen fruit brands compete with Natura?

- [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/natura-vs-sainsbury-s
- [Tesco](/demand/global-en/brands/tesco): Head-to-head: /demand/global-en/compare/natura-vs-tesco
- [Dole](/demand/global-en/brands/dole): Head-to-head: /demand/global-en/compare/dole-vs-natura
- [Del Monte](/demand/global-en/brands/del-monte): Head-to-head: /demand/global-en/compare/del-monte-vs-natura
- [Country Harvest](/demand/global-en/brands/country-harvest): Head-to-head: /demand/global-en/compare/country-harvest-vs-natura

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Natura: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/natura

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/natura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.