---
title: "Native: search popularity and Share of Search worldwide"
description: "A personal-care brand offering deodorant, body wash, hair care, and other products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/native"
publisher: "Brandwave"
---

# Native: search popularity and Share of Search worldwide

A personal-care brand offering deodorant, body wash, hair care, and other products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Native
- **Owned by**: Procter & Gamble
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among deodorant and body care brands**: 17.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Deodorant and body care brands | 4 | 17.5% | 275K |

- [Deodorant and body care brands](/demand/global-en/categories/deodorant-brands)

## How has branded search demand for Native changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Native worldwide rose from 258K to 275K.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant and body care brands worldwide decreased from 18.8% to 17.5%.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant and body care brands worldwide peaked at 20.8% in January 2026 and was lowest at 14.9% in November 2025.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
- In August 2026, Native gained estimated Share of Search among deodorant and body care brands worldwide, from 16.9% to 17.5%.
- In August 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 25.1% to 20.8%.
- SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.
- Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Deodorant and body care brands | 258K | 18.8% | 4 |
| Nov 2025 | Deodorant and body care brands | 258K | 14.9% | 4 |
| Dec 2025 | Deodorant and body care brands | 302K | 18.3% | 3 |
| Jan 2026 | Deodorant and body care brands | 289K | 20.8% | 3 |
| Feb 2026 | Deodorant and body care brands | 238K | 18% | 4 |
| Mar 2026 | Deodorant and body care brands | 265K | 18.1% | 4 |
| Apr 2026 | Deodorant and body care brands | 254K | 18% | 4 |
| May 2026 | Deodorant and body care brands | 258K | 17.5% | 4 |
| Jun 2026 | Deodorant and body care brands | 269K | 18.7% | 4 |
| Jul 2026 | Deodorant and body care brands | 266K | 16.9% | 4 |
| Aug 2026 | Deodorant and body care brands | 275K | 17.5% | 4 |
| Sep 2026 | Deodorant and body care brands | — | — | — |

## How is Native measured?

Brandwave collects information about searches that people make online using Native’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “native body wash”
- “native deodorant”
- “native shampoo”
- “native sunscreen”
- “nativecos”

## Which deodorant and body care brands compete with Native?

- [SALT & STONE](/demand/global-en/brands/salt-and-stone): Head-to-head: /demand/global-en/compare/native-vs-salt-and-stone
- [Dr. Squatch](/demand/global-en/brands/dr-squatch): Head-to-head: /demand/global-en/compare/dr-squatch-vs-native
- [Wild](/demand/global-en/brands/wild): Head-to-head: /demand/global-en/compare/native-vs-wild
- [Lume](/demand/global-en/brands/lume): Head-to-head: /demand/global-en/compare/lume-vs-native
- [nuud](/demand/global-en/brands/nuud): Head-to-head: /demand/global-en/compare/native-vs-nuud

## Who owns Native?

Native is owned by Procter & Gamble. Brandwave also tracks Braun and Oral-B, owned by the same company, worldwide.

- [Procter & Gamble](/demand/global-en/companies/procter-and-gamble): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Native?

Native is owned by Procter & Gamble. Brandwave also tracks Braun and Oral-B, owned by the same company, worldwide.

## Cite this page

Brandwave. "Native: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/native

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/native. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.