--- title: "Native Instruments: search popularity and Share of Search worldwide" description: "Native Instruments makes DJ equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/native-instruments" publisher: "Brandwave" --- # Native Instruments: search popularity and Share of Search worldwide Native Instruments makes DJ equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Native Instruments - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among midi keyboards**: 24.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Midi keyboards | 2 | 24.4% | 110K | | Dj controllers | 2 | 33.6% | 110K | - [Midi keyboards](/demand/global-en/categories/midi-keyboards) - [Dj controllers](/demand/global-en/categories/dj-controllers) ## How has branded search demand for Native Instruments changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Native Instruments worldwide fell from 165K to 110K. - Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among midi keyboards worldwide decreased from 28.6% to 24.4%. - Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among midi keyboards worldwide peaked at 42.2% in January 2026 and was lowest at 24.2% in June 2026. - Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among dj controllers worldwide decreased from 40% to 33.6%. - Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among dj controllers worldwide peaked at 54.2% in January 2026 and was lowest at 29.7% in July 2026. - Across the 11 months ending August 2026, Native Instruments fell from 1st to 2nd among dj controllers worldwide. ## How did search popularity change for midi keyboards worldwide in August 2026? - In August 2026, M-Audio gained estimated Share of Search among midi keyboards worldwide, from 6% to 7.3%. - In August 2026, Roland gained estimated Share of Search among midi keyboards worldwide, from 4% to 4.9%. - In August 2026, Novation lost estimated Share of Search among midi keyboards worldwide, from 16.3% to 13.4%. - Estimated monthly branded searches for Native Instruments worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026. - Estimated monthly branded searches for Akai worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Arturia worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026. ## How did search popularity change for dj controllers worldwide in August 2026? - In August 2026, Pioneer DJ gained estimated Share of Search among dj controllers worldwide, from 36.4% to 41.3%. - In August 2026, Native Instruments gained estimated Share of Search among dj controllers worldwide, from 29.7% to 33.6%. - In August 2026, Reloop lost estimated Share of Search among dj controllers worldwide, from 13.4% to 5.5%. - In August 2026, Denon DJ lost estimated Share of Search among dj controllers worldwide, from 8.9% to 8.3%. - In August 2026, Numark lost estimated Share of Search among dj controllers worldwide, from 8.9% to 8.3%. - Estimated monthly branded searches for Hercules worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Midi keyboards | 165K | 28.6% | 2 | | Nov 2025 | Midi keyboards | 201K | 30.1% | 1 | | Dec 2025 | Midi keyboards | 201K | 31.5% | 1 | | Jan 2026 | Midi keyboards | 301K | 42.2% | 1 | | Feb 2026 | Midi keyboards | 165K | 30.8% | 1 | | Mar 2026 | Midi keyboards | 135K | 24.9% | 2 | | Apr 2026 | Midi keyboards | 135K | 25.2% | 2 | | May 2026 | Midi keyboards | 165K | 30.2% | 2 | | Jun 2026 | Midi keyboards | 110K | 24.2% | 2 | | Jul 2026 | Midi keyboards | 110K | 24.2% | 2 | | Aug 2026 | Midi keyboards | 110K | 24.4% | 2 | | Sep 2026 | Midi keyboards | — | — | — | | Oct 2025 | Dj controllers | 165K | 40% | 1 | | Nov 2025 | Dj controllers | 201K | 44.6% | 1 | | Dec 2025 | Dj controllers | 201K | 44.4% | 1 | | Jan 2026 | Dj controllers | 301K | 54.2% | 1 | | Feb 2026 | Dj controllers | 165K | 44.2% | 1 | | Mar 2026 | Dj controllers | 135K | 39.6% | 1 | | Apr 2026 | Dj controllers | 135K | 39.6% | 1 | | May 2026 | Dj controllers | 165K | 43.9% | 1 | | Jun 2026 | Dj controllers | 110K | 35% | 2 | | Jul 2026 | Dj controllers | 110K | 29.7% | 2 | | Aug 2026 | Dj controllers | 110K | 33.6% | 2 | | Sep 2026 | Dj controllers | — | — | — | ## How is Native Instruments measured? Brandwave collects information about searches that people make online using Native Instruments’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “native instruments” ## Which midi keyboards compete with Native Instruments? - [Akai](/demand/global-en/brands/akai): Head-to-head: /demand/global-en/compare/akai-vs-native-instruments - [Arturia](/demand/global-en/brands/arturia): Head-to-head: /demand/global-en/compare/arturia-vs-native-instruments - [Novation](/demand/global-en/brands/novation): Head-to-head: /demand/global-en/compare/native-instruments-vs-novation - [M-Audio](/demand/global-en/brands/m-audio): Head-to-head: /demand/global-en/compare/m-audio-vs-native-instruments - [Roland](/demand/global-en/brands/roland): Head-to-head: /demand/global-en/compare/native-instruments-vs-roland ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Native Instruments: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/native-instruments This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/native-instruments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.