---
title: "Nationwide: search popularity and Share of Search worldwide"
description: "Nationwide is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nationwide"
publisher: "Brandwave"
---

# Nationwide: search popularity and Share of Search worldwide

Nationwide is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nationwide
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pet insurance brands**: 26.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet insurance brands | 1 | 26.1% | 201K |

- [Pet insurance brands](/demand/global-en/categories/pet-insurance-brands)

## How has branded search demand for Nationwide changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nationwide worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide decreased from 29.4% to 26.1%.
- Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide peaked at 29.4% in October 2025 and was lowest at 20.2% in April 2026.

## How did search popularity change for pet insurance brands worldwide in August 2026?

- In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.
- In August 2026, Trupanion lost estimated Share of Search among pet insurance brands worldwide, from 27% to 25.7%.
- In August 2026, Lemonade lost estimated Share of Search among pet insurance brands worldwide, from 18.4% to 17.5%.
- In August 2026, Embrace lost estimated Share of Search among pet insurance brands worldwide, from 16.5% to 15.8%.
- Estimated monthly branded searches for Fetch worldwide rose 20.4% over 11 measured months, from 68.7K to 82.7K in August 2026.
- Estimated monthly branded searches for Healthy Paws worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet insurance brands | 246K | 29.4% | 1 |
| Nov 2025 | Pet insurance brands | 201K | 27.6% | 1 |
| Dec 2025 | Pet insurance brands | 201K | 27.4% | 1 |
| Jan 2026 | Pet insurance brands | 201K | 24.1% | 2 |
| Feb 2026 | Pet insurance brands | 201K | 27.5% | 1 |
| Mar 2026 | Pet insurance brands | 201K | 22.5% | 2 |
| Apr 2026 | Pet insurance brands | 165K | 20.2% | 2 |
| May 2026 | Pet insurance brands | 165K | 20.4% | 2 |
| Jun 2026 | Pet insurance brands | 165K | 22.5% | 2 |
| Jul 2026 | Pet insurance brands | 165K | 22.4% | 2 |
| Aug 2026 | Pet insurance brands | 201K | 26.1% | 1 |
| Sep 2026 | Pet insurance brands | — | — | — |

## How is Nationwide measured?

Brandwave collects information about searches that people make online using Nationwide’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nationwide insurance”

## Which pet insurance brands compete with Nationwide?

- [Trupanion](/demand/global-en/brands/trupanion): Head-to-head: /demand/global-en/compare/nationwide-vs-trupanion
- [Lemonade](/demand/global-en/brands/lemonade): Head-to-head: /demand/global-en/compare/lemonade-vs-nationwide
- [Embrace](/demand/global-en/brands/embrace): Head-to-head: /demand/global-en/compare/embrace-vs-nationwide
- [Fetch](/demand/global-en/brands/fetch-pet-insurance): Head-to-head: /demand/global-en/compare/fetch-pet-insurance-vs-nationwide
- [Healthy Paws](/demand/global-en/brands/healthy-paws): Head-to-head: /demand/global-en/compare/healthy-paws-vs-nationwide

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nationwide: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nationwide

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nationwide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.