--- title: "National Geographic: search popularity worldwide" description: "National Geographic is magazine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/national-geographic" publisher: "Brandwave" --- # National Geographic: search popularity worldwide National Geographic is magazine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: National Geographic - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among magazines**: 43.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Magazines | 1 | 43.6% | 550K | | Science kits | 1 | 80.6% | 550K | - [Magazines](/demand/global-en/categories/magazines) - [Science kits](/demand/global-en/categories/science-kits) ## How has branded search demand for National Geographic changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for National Geographic worldwide fell from 1M to 550K. - Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide decreased from 53.2% to 43.6%. - Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide peaked at 59.1% in February 2026 and was lowest at 40.3% in July 2026. - Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide decreased from 86.4% to 80.6%. - Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide peaked at 89.9% in March 2026 and was lowest at 72.9% in December 2025. ## How did search popularity change for magazines worldwide in August 2026? - In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%. - In August 2026, Vogue gained estimated Share of Search among magazines worldwide, from 9.9% to 10.7%. - In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%. - In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%. - Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## How did search popularity change for science kits worldwide in August 2026? - National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026. - Estimated monthly branded searches for Thames & Kosmos worldwide rose 18.2% over 11 measured months, from 4.8K to 5.7K in August 2026. - Estimated monthly branded searches for MEL Science worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. - Estimated monthly branded searches for Snap Circuits worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. - Estimated monthly branded searches for KiwiCo worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Magazines | 1M | 53.2% | 1 | | Nov 2025 | Magazines | 1M | 54.6% | 1 | | Dec 2025 | Magazines | 823K | 53.6% | 1 | | Jan 2026 | Magazines | 1M | 55.7% | 1 | | Feb 2026 | Magazines | 1M | 59.1% | 1 | | Mar 2026 | Magazines | 1.2M | 58.6% | 1 | | Apr 2026 | Magazines | 823K | 50.9% | 1 | | May 2026 | Magazines | 823K | 53.2% | 1 | | Jun 2026 | Magazines | 550K | 46.5% | 1 | | Jul 2026 | Magazines | 550K | 40.3% | 1 | | Aug 2026 | Magazines | 550K | 43.6% | 1 | | Sep 2026 | Magazines | — | — | — | | Oct 2025 | Science kits | 1M | 86.4% | 1 | | Nov 2025 | Science kits | 1M | 77.6% | 1 | | Dec 2025 | Science kits | 823K | 72.9% | 1 | | Jan 2026 | Science kits | 1M | 87.7% | 1 | | Feb 2026 | Science kits | 1M | 89.9% | 1 | | Mar 2026 | Science kits | 1.2M | 89.9% | 1 | | Apr 2026 | Science kits | 823K | 86.4% | 1 | | May 2026 | Science kits | 823K | 86.5% | 1 | | Jun 2026 | Science kits | 550K | 83.8% | 1 | | Jul 2026 | Science kits | 550K | 80.9% | 1 | | Aug 2026 | Science kits | 550K | 80.6% | 1 | | Sep 2026 | Science kits | — | — | — | ## How is National Geographic measured? Brandwave collects information about searches that people make online using National Geographic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “national geographic” ## Which magazines compete with National Geographic? - [The Economist](/demand/global-en/brands/the-economist): Head-to-head: /demand/global-en/compare/national-geographic-vs-the-economist - [Vogue](/demand/global-en/brands/vogue): Head-to-head: /demand/global-en/compare/national-geographic-vs-vogue - [Time](/demand/global-en/brands/time): Head-to-head: /demand/global-en/compare/national-geographic-vs-time - [Forbes](/demand/global-en/brands/forbes): Head-to-head: /demand/global-en/compare/forbes-vs-national-geographic - [Wired](/demand/global-en/brands/wired): Head-to-head: /demand/global-en/compare/national-geographic-vs-wired ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "National Geographic: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/national-geographic This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/national-geographic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.