--- title: "National Car Rental: search popularity worldwide" description: "An American car rental company owned by Enterprise Mobility. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/national-car-rental" publisher: "Brandwave" --- # National Car Rental: search popularity worldwide An American car rental company owned by Enterprise Mobility. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: National Car Rental - **Owned by**: Enterprise Mobility - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among rental car companies**: 8.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rental car companies | 7 | 8.1% | 1M | - [Rental car companies](/demand/global-en/categories/rental-car-companies) ## Top rental car companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, National Car Rental was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. National Car Rental is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Enterprise Rent-A-Car | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Budget | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | National Car Rental | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Hertz | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Avis | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sixt | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Europcar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thrifty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rental car companies - Asked ChatGPT "Which rental car company should I book?": 1. Budget, 2. Hertz, 3. Avis - Asked ChatGPT "What are the best rental car companies?": 1. Enterprise Rent-A-Car, 2. National Car Rental, 3. Hertz, 4. Avis, 5. Budget - Asked ChatGPT "What's the best rental car company for airport trip?": 1. Enterprise Rent-A-Car, 2. Budget, 3. National Car Rental - Searched Google, AI Overview "rental car companies": 1. Enterprise Rent-A-Car, 2. Hertz, 3. Avis, 4. National Car Rental, 5. Budget - Searched Google, AI Overview "best car rental": 1. National Car Rental, 2. Enterprise Rent-A-Car, 3. Budget, 4. Sixt Not named in any answer: Europcar, Turo and Thrifty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for National Car Rental changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for National Car Rental worldwide held steady at 1M. - Across the 12 months ending September 2026, National Car Rental’s share of searches among rental car companies worldwide increased from 7.5% to 8.1%. - Across the 12 months ending September 2026, National Car Rental’s share of searches among rental car companies worldwide peaked at 8.7% in May 2026 and was lowest at 6.6% in January 2026. ## How did search popularity change for rental car companies worldwide in September 2026? - In September 2026, Sixt overtook Budget and Europcar to rank 3rd among rental car companies worldwide, with 14.9% of the searches. - In September 2026, National Car Rental overtook Turo to rank 7th among rental car companies worldwide, with 8.1% of the searches. - In September 2026, Hertz lost share of searches among rental car companies worldwide, from 19% to 18.2%. - In September 2026, Avis lost share of searches among rental car companies worldwide, from 15.5% to 14.9%. - In September 2026, Budget lost share of searches among rental car companies worldwide, from 12.7% to 12.2%. - In September 2026, Europcar lost share of searches among rental car companies worldwide, from 12.7% to 12.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rental car companies | 1M | 7.5% | 7 | | Nov 2025 | Rental car companies | 823K | 6.9% | 7 | | Dec 2025 | Rental car companies | 823K | 6.8% | 7 | | Jan 2026 | Rental car companies | 823K | 6.6% | 8 | | Feb 2026 | Rental car companies | 1M | 8.3% | 7 | | Mar 2026 | Rental car companies | 1M | 6.7% | 8 | | Apr 2026 | Rental car companies | 1M | 7.2% | 8 | | May 2026 | Rental car companies | 1.2M | 8.7% | 7 | | Jun 2026 | Rental car companies | 1.2M | 8.5% | 7 | | Jul 2026 | Rental car companies | 1M | 6.7% | 8 | | Aug 2026 | Rental car companies | 1M | 6.9% | 8 | | Sep 2026 | Rental car companies | 1M | 8.1% | 7 | ## How are National Car Rental’s branded searches counted? Brandwave collects information about searches that people make online using National Car Rental’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “national car rental” ## Which rental car companies compete with National Car Rental? - [Hertz](/demand/global-en/brands/hertz) - [Avis](/demand/global-en/brands/avis) - [Sixt](/demand/global-en/brands/sixt) - [Budget](/demand/global-en/brands/budget): Head-to-head: /demand/global-en/compare/budget-vs-national-car-rental - [Europcar](/demand/global-en/brands/europcar): Head-to-head: /demand/global-en/compare/europcar-vs-national-car-rental - [Enterprise Rent-A-Car](/demand/global-en/brands/enterprise-rent-a-car): Head-to-head: /demand/global-en/compare/enterprise-rent-a-car-vs-national-car-rental - [Turo](/demand/global-en/brands/turo): Head-to-head: /demand/global-en/compare/national-car-rental-vs-turo - [Thrifty](/demand/global-en/brands/thrifty): Head-to-head: /demand/global-en/compare/national-car-rental-vs-thrifty ## Who owns National Car Rental? National Car Rental is owned by Enterprise Mobility. Brandwave does not track any other brands owned by Enterprise Mobility. - [Enterprise Mobility](/demand/global-en/companies/enterprise-mobility): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns National Car Rental? National Car Rental is owned by Enterprise Mobility. Brandwave does not track any other brands owned by Enterprise Mobility. ## Cite this page Brandwave. "National Car Rental: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/national-car-rental This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/national-car-rental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.