--- title: "Napoleon: search popularity and Share of Search worldwide" description: "Napoleon is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/napoleon" publisher: "Brandwave" --- # Napoleon: search popularity and Share of Search worldwide Napoleon is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Napoleon - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bbq tool brands**: 49.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bbq tool brands | 1 | 49.5% | 1.2M | | Bbq accessories | 1 | 71.8% | 1.2M | | Barbecue brands | 1 | 81.3% | 1.2M | | Bbq cover brands | 1 | 90.4% | 1.2M | - [Bbq tool brands](/demand/global-en/categories/bbq-tool-brands) - [Bbq accessories](/demand/global-en/categories/bbq-accessories) - [Barbecue brands](/demand/global-en/categories/barbecue-brands) - [Bbq cover brands](/demand/global-en/categories/bbq-cover-brands) ## How has branded search demand for Napoleon changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Napoleon worldwide fell from 1.8M to 1.2M. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq tool brands worldwide decreased from 53.3% to 49.5%. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq tool brands worldwide peaked at 53.3% in October 2025 and was lowest at 38.4% in November 2025. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide decreased from 84.4% to 71.8%. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide peaked at 84.4% in October 2025 and was lowest at 65.3% in April 2026. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among barbecue brands worldwide decreased from 89% to 81.3%. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among barbecue brands worldwide peaked at 89% in October 2025 and was lowest at 75% in April 2026. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq cover brands worldwide decreased from 94.5% to 90.4%. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq cover brands worldwide peaked at 95.3% in February 2026 and was lowest at 86.6% in April 2026. ## How did search popularity change for bbq tool brands worldwide in August 2026? - In August 2026, Weber lost estimated Share of Search among bbq tool brands worldwide, from 5.4% to 4.5%. - KitchenAid’s estimated Share of Search among bbq tool brands worldwide has gained ground for 3 months in a row, from 28.5% to 33.4% in August 2026. - In August 2026, Traeger rose from 5th to 4th among bbq tool brands worldwide. - Estimated monthly branded searches for Napoleon worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026. ## How did search popularity change for bbq accessories worldwide in August 2026? - In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 69.3% to 71.8%. - In August 2026, Big Green Egg lost estimated Share of Search among bbq accessories worldwide, from 9.4% to 7.9%. - In August 2026, Weber lost estimated Share of Search among bbq accessories worldwide, from 7.7% to 6.5%. - In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide. - Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026. - Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026. ## How did search popularity change for barbecue brands worldwide in August 2026? - In August 2026, Napoleon gained estimated Share of Search among barbecue brands worldwide, from 79.6% to 81.3%. - In August 2026, Weber lost estimated Share of Search among barbecue brands worldwide, from 8.8% to 7.3%. - In August 2026, Traeger rose from 3rd to 2nd among barbecue brands worldwide. - Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026. ## How did search popularity change for bbq cover brands worldwide in August 2026? - In August 2026, Napoleon gained estimated Share of Search among bbq cover brands worldwide, from 88.5% to 90.4%. - In August 2026, Weber lost estimated Share of Search among bbq cover brands worldwide, from 9.8% to 8.2%. - Estimated monthly branded searches for Grillman worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for VonHaus worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Unicook worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bbq tool brands | 1.8M | 53.3% | 1 | | Nov 2025 | Bbq tool brands | 1.5M | 38.4% | 2 | | Dec 2025 | Bbq tool brands | 1.5M | 38.4% | 2 | | Jan 2026 | Bbq tool brands | 1.5M | 47.4% | 1 | | Feb 2026 | Bbq tool brands | 1.5M | 53.3% | 1 | | Mar 2026 | Bbq tool brands | 1.5M | 51.3% | 1 | | Apr 2026 | Bbq tool brands | 1.2M | 45.4% | 1 | | May 2026 | Bbq tool brands | 1.5M | 51.9% | 1 | | Jun 2026 | Bbq tool brands | 1.2M | 48.6% | 1 | | Jul 2026 | Bbq tool brands | 1.2M | 49% | 1 | | Aug 2026 | Bbq tool brands | 1.2M | 49.5% | 1 | | Sep 2026 | Bbq tool brands | — | — | — | | Oct 2025 | Bbq accessories | 1.8M | 84.4% | 1 | | Nov 2025 | Bbq accessories | 1.5M | 75.3% | 1 | | Dec 2025 | Bbq accessories | 1.5M | 76.4% | 1 | | Jan 2026 | Bbq accessories | 1.5M | 80.7% | 1 | | Feb 2026 | Bbq accessories | 1.5M | 82.7% | 1 | | Mar 2026 | Bbq accessories | 1.5M | 75.4% | 1 | | Apr 2026 | Bbq accessories | 1.2M | 65.3% | 1 | | May 2026 | Bbq accessories | 1.5M | 65.9% | 1 | | Jun 2026 | Bbq accessories | 1.2M | 65.8% | 1 | | Jul 2026 | Bbq accessories | 1.2M | 69.3% | 1 | | Aug 2026 | Bbq accessories | 1.2M | 71.8% | 1 | | Sep 2026 | Bbq accessories | — | — | — | | Oct 2025 | Barbecue brands | 1.8M | 89% | 1 | | Nov 2025 | Barbecue brands | 1.5M | 81.2% | 1 | | Dec 2025 | Barbecue brands | 1.5M | 81.8% | 1 | | Jan 2026 | Barbecue brands | 1.5M | 85.9% | 1 | | Feb 2026 | Barbecue brands | 1.5M | 88.5% | 1 | | Mar 2026 | Barbecue brands | 1.5M | 82.7% | 1 | | Apr 2026 | Barbecue brands | 1.2M | 75% | 1 | | May 2026 | Barbecue brands | 1.5M | 75.7% | 1 | | Jun 2026 | Barbecue brands | 1.2M | 75.6% | 1 | | Jul 2026 | Barbecue brands | 1.2M | 79.6% | 1 | | Aug 2026 | Barbecue brands | 1.2M | 81.3% | 1 | | Sep 2026 | Barbecue brands | — | — | — | | Oct 2025 | Bbq cover brands | 1.8M | 94.5% | 1 | | Nov 2025 | Bbq cover brands | 1.5M | 92.3% | 1 | | Dec 2025 | Bbq cover brands | 1.5M | 92.3% | 1 | | Jan 2026 | Bbq cover brands | 1.5M | 93.4% | 1 | | Feb 2026 | Bbq cover brands | 1.5M | 95.3% | 1 | | Mar 2026 | Bbq cover brands | 1.5M | 92% | 1 | | Apr 2026 | Bbq cover brands | 1.2M | 86.6% | 1 | | May 2026 | Bbq cover brands | 1.5M | 86.7% | 1 | | Jun 2026 | Bbq cover brands | 1.2M | 88.2% | 1 | | Jul 2026 | Bbq cover brands | 1.2M | 88.5% | 1 | | Aug 2026 | Bbq cover brands | 1.2M | 90.4% | 1 | | Sep 2026 | Bbq cover brands | — | — | — | ## How is Napoleon measured? Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “napoleon” ## Which bbq tool brands compete with Napoleon? - [KitchenAid](/demand/global-en/brands/kitchenaid): Head-to-head: /demand/global-en/compare/kitchenaid-vs-napoleon - [Cuisinart](/demand/global-en/brands/cuisinart): Head-to-head: /demand/global-en/compare/cuisinart-vs-napoleon - [Traeger](/demand/global-en/brands/traeger): Head-to-head: /demand/global-en/compare/napoleon-vs-traeger - [Weber](/demand/global-en/brands/weber): Head-to-head: /demand/global-en/compare/napoleon-vs-weber - [Oxo](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/napoleon-vs-oxo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Napoleon: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/napoleon This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.