--- title: "Naoki: search popularity worldwide" description: "Naoki sells matcha. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/naoki-matcha" publisher: "Brandwave" --- # Naoki: search popularity worldwide Naoki sells matcha. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Naoki - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among matcha brands**: 7.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Matcha brands | 5 | 7.1% | 14.8K | - [Matcha brands](/demand/global-en/categories/matcha-tea-brands) ## Top matcha brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Naoki was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Naoki is the third most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ippodo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Jade Leaf | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Naoki | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Marukyu Koyamaen | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Encha | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Matchaful | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rocky’s Matcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ITO EN | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aiya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mizuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DoMatcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pique | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about matcha brands - Asked ChatGPT "Which matcha brand should I buy?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf - Asked ChatGPT "What are the best matcha brands?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf, 4. Naoki, 5. Encha - Asked ChatGPT "What's the best matcha brand for making lattes at home?": 1. Jade Leaf, 2. Ippodo, 3. Naoki - Searched Google, AI Overview "best matcha powder": 1. Naoki, 2. Ippodo, 3. Encha Not named in any answer: Matchaful, Rocky’s Matcha, ITO EN, Aiya, Mizuba, DoMatcha and Pique. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Naoki changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Naoki worldwide rose from 12.1K to 14.8K. - Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide increased from 4.6% to 7.1%. - Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide peaked at 9.3% in April 2026 and was lowest at 4.6% in October 2025. - Across the 12 months ending September 2026, Naoki rose from 6th to 5th among matcha brands worldwide. ## How did search popularity change for matcha brands worldwide in September 2026? - In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%. - In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%. - In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%. - In September 2026, Rocky’s Matcha lost share of searches among matcha brands worldwide, from 17.3% to 15.8%. - In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%. - In September 2026, Aiya lost share of searches among matcha brands worldwide, from 3.5% to 2.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Matcha brands | 12.1K | 4.6% | 6 | | Nov 2025 | Matcha brands | 12.1K | 4.9% | 6 | | Dec 2025 | Matcha brands | 12.1K | 5.8% | 6 | | Jan 2026 | Matcha brands | 14.8K | 6.6% | 6 | | Feb 2026 | Matcha brands | 12.1K | 6.7% | 6 | | Mar 2026 | Matcha brands | 18.1K | 7.4% | 5 | | Apr 2026 | Matcha brands | 22.2K | 9.3% | 5 | | May 2026 | Matcha brands | 18.1K | 6.8% | 6 | | Jun 2026 | Matcha brands | 14.8K | 6.4% | 6 | | Jul 2026 | Matcha brands | 18.1K | 7.6% | 6 | | Aug 2026 | Matcha brands | 18.1K | 7.7% | 5 | | Sep 2026 | Matcha brands | 14.8K | 7.1% | 5 | ## How are Naoki’s branded searches counted? Brandwave collects information about searches that people make online using Naoki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “naoki matcha” ## Which matcha brands compete with Naoki? - [Marukyu Koyamaen](/demand/global-en/brands/marukyu-koyamaen) - [Matchaful](/demand/global-en/brands/matchaful): Head-to-head: /demand/global-en/compare/matchaful-vs-naoki-matcha - [Rocky’s Matcha](/demand/global-en/brands/rockys-matcha): Head-to-head: /demand/global-en/compare/naoki-matcha-vs-rockys-matcha - [Ippodo](/demand/global-en/brands/ippodo): Head-to-head: /demand/global-en/compare/ippodo-vs-naoki-matcha - [Jade Leaf](/demand/global-en/brands/jade-leaf): Head-to-head: /demand/global-en/compare/jade-leaf-vs-naoki-matcha - [ITO EN](/demand/global-en/brands/ito-en): Head-to-head: /demand/global-en/compare/ito-en-vs-naoki-matcha - [Aiya](/demand/global-en/brands/aiya) - [Mizuba](/demand/global-en/brands/mizuba) - [DoMatcha](/demand/global-en/brands/domatcha) - [Pique](/demand/global-en/brands/pique-life) - [Encha](/demand/global-en/brands/encha) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Naoki: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/naoki-matcha This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/naoki-matcha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.