---
title: "Nancy's: search popularity and Share of Search worldwide"
description: "Nancy's is kefir brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nancy-s"
publisher: "Brandwave"
---

# Nancy's: search popularity and Share of Search worldwide

Nancy's is kefir brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nancy's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among kefir**: 87.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kefir | 1 | 87.9% | 674K |

- [Kefir](/demand/global-en/categories/kefir)

## How has branded search demand for Nancy's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nancy's worldwide rose from 551K to 674K.
- Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide decreased from 90% to 87.9%.
- Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide peaked at 91.7% in December 2025 and was lowest at 85.8% in June 2026.

## How did search popularity change for kefir worldwide in August 2026?

- In August 2026, Nancy's gained estimated Share of Search among kefir worldwide, from 86.4% to 87.9%.
- In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 9.5% to 7.9%.
- Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
- Estimated monthly branded searches for Biotiful worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
- Estimated monthly branded searches for Chuckling Goat worldwide fell 14.9% over 11 measured months, from 6.7K to 5.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kefir | 551K | 90% | 1 |
| Nov 2025 | Kefir | 551K | 90.7% | 1 |
| Dec 2025 | Kefir | 674K | 91.7% | 1 |
| Jan 2026 | Kefir | 674K | 89% | 1 |
| Feb 2026 | Kefir | 674K | 89.6% | 1 |
| Mar 2026 | Kefir | 674K | 89.3% | 1 |
| Apr 2026 | Kefir | 674K | 89% | 1 |
| May 2026 | Kefir | 674K | 86.9% | 1 |
| Jun 2026 | Kefir | 674K | 85.8% | 1 |
| Jul 2026 | Kefir | 674K | 86.4% | 1 |
| Aug 2026 | Kefir | 674K | 87.9% | 1 |
| Sep 2026 | Kefir | — | — | — |

## How is Nancy's measured?

Brandwave collects information about searches that people make online using Nancy's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nancy s”
- “nancys”
- “nancys kefir”

## Which kefir compete with Nancy's?

- [Lifeway](/demand/global-en/brands/lifeway): Head-to-head: /demand/global-en/compare/lifeway-vs-nancy-s
- [Maple Hill](/demand/global-en/brands/maple-hill): Head-to-head: /demand/global-en/compare/maple-hill-vs-nancy-s
- [Chuckling Goat](/demand/global-en/brands/chuckling-goat): Head-to-head: /demand/global-en/compare/chuckling-goat-vs-nancy-s
- [Biotiful](/demand/global-en/brands/biotiful): Head-to-head: /demand/global-en/compare/biotiful-vs-nancy-s
- [The Kefir Company](/demand/global-en/brands/the-kefir-company): Head-to-head: /demand/global-en/compare/nancy-s-vs-the-kefir-company

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nancy's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nancy-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nancy-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.