---
title: "NAN: search popularity and Share of Search worldwide"
description: "NAN is an infant formula brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nan"
publisher: "Brandwave"
---

# NAN: search popularity and Share of Search worldwide

NAN is an infant formula brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NAN
- **Owned by**: Nestlé
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among baby formula brands**: 3.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby formula brands | 4 | 3.8% | 22.2K |

- [Baby formula brands](/demand/global-en/categories/baby-formula-brands)

## How has branded search demand for NAN changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NAN worldwide rose from 18.1K to 22.2K.
- Across the 11 months ending August 2026, NAN’s estimated Share of Search among baby formula brands worldwide increased from 3.1% to 3.8%.
- Across the 11 months ending August 2026, NAN’s estimated Share of Search among baby formula brands worldwide peaked at 3.8% in July 2026 and was lowest at 1.9% in February 2026.

## How did search popularity change for baby formula brands worldwide in August 2026?

- Estimated monthly branded searches for NAN worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Bellamy's Organic worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby formula brands | 18.1K | 3.1% | 4 |
| Nov 2025 | Baby formula brands | 18.1K | 3.1% | 4 |
| Dec 2025 | Baby formula brands | 14.8K | 2.6% | 4 |
| Jan 2026 | Baby formula brands | 27.1K | 2.8% | 4 |
| Feb 2026 | Baby formula brands | 14.8K | 1.9% | 4 |
| Mar 2026 | Baby formula brands | 18.1K | 2.7% | 4 |
| Apr 2026 | Baby formula brands | 18.1K | 3.1% | 4 |
| May 2026 | Baby formula brands | 18.1K | 3.1% | 4 |
| Jun 2026 | Baby formula brands | 18.1K | 3.2% | 4 |
| Jul 2026 | Baby formula brands | 22.2K | 3.8% | 4 |
| Aug 2026 | Baby formula brands | 22.2K | 3.8% | 4 |
| Sep 2026 | Baby formula brands | — | — | — |

## How is NAN measured?

Brandwave collects information about searches that people make online using NAN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nan formula”

## Which baby formula brands compete with NAN?

- [Aptamil](/demand/global-en/brands/aptamil): Head-to-head: /demand/global-en/compare/aptamil-vs-nan
- [Similac](/demand/global-en/brands/similac): Head-to-head: /demand/global-en/compare/nan-vs-similac
- [Bellamy's Organic](/demand/global-en/brands/bellamys-organic): Head-to-head: /demand/global-en/compare/bellamys-organic-vs-nan
- [Karicare](/demand/global-en/brands/karicare): Head-to-head: /demand/global-en/compare/karicare-vs-nan

## Who owns NAN?

NAN is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, Nescafé and Nesquik, owned by the same company, worldwide.

- [Nestlé](/demand/global-en/companies/nestle): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns NAN?

NAN is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, Nescafé and Nesquik, owned by the same company, worldwide.

## Cite this page

Brandwave. "NAN: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.