---
title: "Nailtopia: search popularity and Share of Search worldwide"
description: "Nailtopia is a nail polish brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/nailtopia"
publisher: "Brandwave"
---

# Nailtopia: search popularity and Share of Search worldwide

Nailtopia is a nail polish brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nailtopia
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among nail polish brands**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nail polish brands | 5 | 1.2% | 5.4K |

- [Nail polish brands](/demand/global-en/categories/nail-polish-brands)

## How has branded search demand for Nailtopia changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nailtopia worldwide rose from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Nailtopia’s estimated Share of Search among nail polish brands worldwide held steady, from 0.96% to 1.2%.

## How did search popularity change for nail polish brands worldwide in August 2026?

- In August 2026, CND gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.
- In August 2026, OPI gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.
- In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands worldwide, from 10% to 10.8%.
- In August 2026, Essie lost estimated Share of Search among nail polish brands worldwide, from 22.2% to 16.1%.
- Estimated monthly branded searches for Nailtopia worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nail polish brands | 4.4K | 0.96% | 5 |
| Nov 2025 | Nail polish brands | 3.6K | 0.79% | 5 |
| Dec 2025 | Nail polish brands | 5.4K | 1.3% | 5 |
| Jan 2026 | Nail polish brands | 4.4K | 0.96% | 5 |
| Feb 2026 | Nail polish brands | 3.6K | 0.81% | 5 |
| Mar 2026 | Nail polish brands | 4.4K | 0.96% | 5 |
| Apr 2026 | Nail polish brands | 4.4K | 1.1% | 5 |
| May 2026 | Nail polish brands | 5.4K | 1.1% | 5 |
| Jun 2026 | Nail polish brands | 5.4K | 1.2% | 5 |
| Jul 2026 | Nail polish brands | 5.4K | 1.1% | 5 |
| Aug 2026 | Nail polish brands | 5.4K | 1.2% | 5 |
| Sep 2026 | Nail polish brands | — | — | — |

## How is Nailtopia measured?

Brandwave collects information about searches that people make online using Nailtopia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nailtopia”

## Which nail polish brands compete with Nailtopia?

- [CND](/demand/global-en/brands/cnd): Head-to-head: /demand/global-en/compare/cnd-vs-nailtopia
- [OPI](/demand/global-en/brands/opi): Head-to-head: /demand/global-en/compare/nailtopia-vs-opi
- [Essie](/demand/global-en/brands/essie): Head-to-head: /demand/global-en/compare/essie-vs-nailtopia
- [Sally Hansen](/demand/global-en/brands/sally-hansen): Head-to-head: /demand/global-en/compare/nailtopia-vs-sally-hansen

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nailtopia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/nailtopia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/nailtopia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.