--- title: "MyFitnessPal: search popularity and Share of Search worldwide" description: "MyFitnessPal is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/myfitnesspal" publisher: "Brandwave" --- # MyFitnessPal: search popularity and Share of Search worldwide MyFitnessPal is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MyFitnessPal - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among fitness apps**: 13.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fitness apps | 2 | 13.9% | 368K | | Nutrition apps | 1 | 53.7% | 368K | | Calorie tracking apps | 1 | 56.4% | 368K | - [Fitness apps](/demand/global-en/categories/fitness-apps) - [Nutrition apps](/demand/global-en/categories/nutrition-apps) - [Calorie tracking apps](/demand/global-en/categories/calorie-tracking-apps) ## How has branded search demand for MyFitnessPal changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for MyFitnessPal worldwide fell from 550K to 368K. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps worldwide decreased from 19.4% to 13.9%. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps worldwide peaked at 22.6% in January 2026 and was lowest at 13.9% in June 2026. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among nutrition apps worldwide decreased from 59.4% to 53.7%. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among nutrition apps worldwide peaked at 59.4% in October 2025 and was lowest at 53.4% in June 2026. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie tracking apps worldwide decreased from 61.2% to 56.4%. - Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie tracking apps worldwide peaked at 61.2% in November 2025 and was lowest at 56.1% in June 2026. ## How did search popularity change for fitness apps worldwide in August 2026? - In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%. - In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps worldwide, from 16.5% to 13.9%. - Estimated monthly branded searches for FitOn worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for nutrition apps worldwide in August 2026? - Estimated monthly branded searches for MacroFactor worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. - Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026. - Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Cronometer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## How did search popularity change for calorie tracking apps worldwide in August 2026? - Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026. - Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Cronometer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fitness apps | 550K | 19.4% | 2 | | Nov 2025 | Fitness apps | 450K | 19.3% | 2 | | Dec 2025 | Fitness apps | 368K | 16.4% | 2 | | Jan 2026 | Fitness apps | 673K | 22.6% | 2 | | Feb 2026 | Fitness apps | 450K | 19.4% | 2 | | Mar 2026 | Fitness apps | 550K | 19.4% | 2 | | Apr 2026 | Fitness apps | 550K | 19.4% | 2 | | May 2026 | Fitness apps | 450K | 16.5% | 2 | | Jun 2026 | Fitness apps | 368K | 13.9% | 2 | | Jul 2026 | Fitness apps | 368K | 16.5% | 2 | | Aug 2026 | Fitness apps | 368K | 13.9% | 2 | | Sep 2026 | Fitness apps | — | — | — | | Oct 2025 | Nutrition apps | 550K | 59.4% | 1 | | Nov 2025 | Nutrition apps | 450K | 59.1% | 1 | | Dec 2025 | Nutrition apps | 368K | 56.2% | 1 | | Jan 2026 | Nutrition apps | 673K | 58.4% | 1 | | Feb 2026 | Nutrition apps | 450K | 54.5% | 1 | | Mar 2026 | Nutrition apps | 550K | 59.2% | 1 | | Apr 2026 | Nutrition apps | 550K | 59.1% | 1 | | May 2026 | Nutrition apps | 450K | 54.1% | 1 | | Jun 2026 | Nutrition apps | 368K | 53.4% | 1 | | Jul 2026 | Nutrition apps | 368K | 53.4% | 1 | | Aug 2026 | Nutrition apps | 368K | 53.7% | 1 | | Sep 2026 | Nutrition apps | — | — | — | | Oct 2025 | Calorie tracking apps | 550K | 61.2% | 1 | | Nov 2025 | Calorie tracking apps | 450K | 61.2% | 1 | | Dec 2025 | Calorie tracking apps | 368K | 58.6% | 1 | | Jan 2026 | Calorie tracking apps | 673K | 61.1% | 1 | | Feb 2026 | Calorie tracking apps | 450K | 56.4% | 1 | | Mar 2026 | Calorie tracking apps | 550K | 61% | 1 | | Apr 2026 | Calorie tracking apps | 550K | 61.2% | 1 | | May 2026 | Calorie tracking apps | 450K | 56.4% | 1 | | Jun 2026 | Calorie tracking apps | 368K | 56.1% | 1 | | Jul 2026 | Calorie tracking apps | 368K | 56.1% | 1 | | Aug 2026 | Calorie tracking apps | 368K | 56.4% | 1 | | Sep 2026 | Calorie tracking apps | — | — | — | ## How is MyFitnessPal measured? Brandwave collects information about searches that people make online using MyFitnessPal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “myfitnesspal” ## Which fitness apps compete with MyFitnessPal? - [Strava](/demand/global-en/brands/strava): Head-to-head: /demand/global-en/compare/myfitnesspal-vs-strava - [FitOn](/demand/global-en/brands/fiton): Head-to-head: /demand/global-en/compare/fiton-vs-myfitnesspal - [Peloton](/demand/global-en/brands/peloton): Head-to-head: /demand/global-en/compare/myfitnesspal-vs-peloton ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MyFitnessPal: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/myfitnesspal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/myfitnesspal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.