--- title: "myFICO: search popularity worldwide" description: "FICO’s service for checking your own FICO scores and credit reports. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/myfico" publisher: "Brandwave" --- # myFICO: search popularity worldwide FICO’s service for checking your own FICO scores and credit reports. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: myFICO - **Owned by**: FICO - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among credit monitoring brands**: 0.99% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Credit monitoring brands | 6 | 0.99% | 90.5K | | Credit score services | 6 | 1% | 90.5K | - [Credit monitoring brands](/demand/global-en/categories/credit-monitoring-brands) - [Credit score services](/demand/global-en/categories/credit-score-services) ## Top credit monitoring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, myFICO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. myFICO is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Experian | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Credit Karma | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TransUnion | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Equifax | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | myFICO | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | WalletHub | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Credit Sesame | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | ClearScore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit monitoring brands - Asked ChatGPT "Which credit monitoring brand should I use?": 1. Experian, 2. Credit Karma, 3. myFICO, 4. Equifax, 5. TransUnion - Asked ChatGPT "What are the best credit monitoring brands?": 1. Experian, 2. myFICO, 3. Credit Karma, 4. Equifax, 5. TransUnion - Asked ChatGPT "What's the best credit monitoring brand for my credit score?": 1. Experian, 2. Credit Karma, 3. Equifax, 4. TransUnion, 5. myFICO - Searched Google, AI Overview "credit monitoring service": 1. Experian, 2. TransUnion, 3. WalletHub, 4. Equifax - Searched Google, AI Overview "free credit monitoring": 1. Experian, 2. TransUnion, 3. Credit Karma, 4. WalletHub, 5. Credit Sesame, 6. Equifax Not named in any answer: ClearScore. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for myFICO changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for myFICO worldwide held steady at 90.5K. - Across the 12 months ending September 2026, myFICO rose from 7th to 6th among credit monitoring brands worldwide. - Across the 12 months ending September 2026, myFICO’s share of searches among credit score services worldwide held steady, from 0.86% to 1%. ## How did search popularity change for credit monitoring brands worldwide in September 2026? - In September 2026, ClearScore overtook TransUnion to rank 4th among credit monitoring brands worldwide, with 10.9% of the searches. - In September 2026, Equifax gained share of searches among credit monitoring brands worldwide, from 14.1% to 16.3%. - In September 2026, Credit Karma lost share of searches among credit monitoring brands worldwide, from 31.5% to 29.8%. - In September 2026, Experian lost share of searches among credit monitoring brands worldwide, from 31.5% to 29.8%. - In September 2026, TransUnion lost share of searches among credit monitoring brands worldwide, from 11.5% to 10.9%. - Estimated monthly branded searches for Credit Sesame worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026. ## How did search popularity change for credit score services worldwide in September 2026? - In September 2026, ClearScore overtook TransUnion to rank 4th among credit score services worldwide, with 11% of the searches. - In September 2026, Equifax gained share of searches among credit score services worldwide, from 14.2% to 16.5%. - In September 2026, Credit Karma lost share of searches among credit score services worldwide, from 31.8% to 30.2%. - In September 2026, Experian lost share of searches among credit score services worldwide, from 31.8% to 30.2%. - In September 2026, TransUnion lost share of searches among credit score services worldwide, from 11.6% to 11%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Credit monitoring brands | 90.5K | 0.85% | 7 | | Nov 2025 | Credit monitoring brands | 90.5K | 0.92% | 7 | | Dec 2025 | Credit monitoring brands | 90.5K | 1% | 7 | | Jan 2026 | Credit monitoring brands | 90.5K | 0.85% | 7 | | Feb 2026 | Credit monitoring brands | 90.5K | 0.85% | 7 | | Mar 2026 | Credit monitoring brands | 110K | 0.94% | 7 | | Apr 2026 | Credit monitoring brands | 110K | 1% | 6 | | May 2026 | Credit monitoring brands | 110K | 1.1% | 6 | | Jun 2026 | Credit monitoring brands | 90.5K | 0.87% | 7 | | Jul 2026 | Credit monitoring brands | 110K | 1.1% | 6 | | Aug 2026 | Credit monitoring brands | 110K | 1% | 6 | | Sep 2026 | Credit monitoring brands | 90.5K | 0.99% | 6 | | Oct 2025 | Credit score services | 90.5K | 0.86% | 6 | | Nov 2025 | Credit score services | 90.5K | 0.93% | 6 | | Dec 2025 | Credit score services | 90.5K | 1% | 6 | | Jan 2026 | Credit score services | 90.5K | 0.86% | 6 | | Feb 2026 | Credit score services | 90.5K | 0.86% | 6 | | Mar 2026 | Credit score services | 110K | 0.95% | 6 | | Apr 2026 | Credit score services | 110K | 1% | 6 | | May 2026 | Credit score services | 110K | 1.1% | 6 | | Jun 2026 | Credit score services | 90.5K | 0.88% | 6 | | Jul 2026 | Credit score services | 110K | 1.1% | 6 | | Aug 2026 | Credit score services | 110K | 1% | 6 | | Sep 2026 | Credit score services | 90.5K | 1% | 6 | ## How are myFICO’s branded searches counted? Brandwave collects information about searches that people make online using myFICO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “myfico” ## Which credit monitoring brands compete with myFICO? - [Credit Karma](/demand/global-en/brands/credit-karma) - [Experian](/demand/global-en/brands/experian) - [Equifax](/demand/global-en/brands/equifax): Head-to-head: /demand/global-en/compare/equifax-vs-myfico - [ClearScore](/demand/global-en/brands/clearscore): Head-to-head: /demand/global-en/compare/clearscore-vs-myfico - [TransUnion](/demand/global-en/brands/transunion): Head-to-head: /demand/global-en/compare/myfico-vs-transunion - [Credit Sesame](/demand/global-en/brands/credit-sesame): Head-to-head: /demand/global-en/compare/credit-sesame-vs-myfico - [WalletHub](/demand/global-en/brands/wallethub): Head-to-head: /demand/global-en/compare/myfico-vs-wallethub ## Who owns myFICO? myFICO is owned by FICO. Brandwave also tracks FICO, owned by the same company, worldwide. - [FICO](/demand/global-en/companies/fico): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns myFICO? myFICO is owned by FICO. Brandwave also tracks FICO, owned by the same company, worldwide. ## Cite this page Brandwave. "myFICO: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/myfico This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/myfico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.