--- title: "MX: search popularity and Share of Search worldwide" description: "MX is a financial data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mx" publisher: "Brandwave" --- # MX: search popularity and Share of Search worldwide MX is a financial data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MX - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among open banking platforms**: 0.34% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Open banking platforms | 4 | 0.34% | 1.6K | | Sales engagement platforms | 4 | 4.5% | 1.6K | - [Open banking platforms](/demand/global-en/categories/open-banking-platforms) - [Sales engagement platforms](/demand/global-en/categories/sales-engagement-platforms) ## How has branded search demand for MX changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for MX worldwide held steady at 1.6K. - Across the 11 months ending August 2026, MX’s estimated Share of Search among open banking platforms worldwide held steady, from 0.33% to 0.34%. - Across the 11 months ending August 2026, MX’s estimated Share of Search among sales engagement platforms worldwide increased from 3.1% to 4.5%. - Across the 11 months ending August 2026, MX’s estimated Share of Search among sales engagement platforms worldwide peaked at 4.5% in August 2026 and was lowest at 3% in November 2025. ## How did search popularity change for open banking platforms worldwide in August 2026? - In August 2026, Plaid gained estimated Share of Search among open banking platforms worldwide, from 93.4% to 95%. - In August 2026, TrueLayer lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.1%. - In August 2026, Yodlee lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.6%. - Estimated monthly branded searches for Tink worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## How did search popularity change for sales engagement platforms worldwide in August 2026? - MX’s estimated Share of Search among sales engagement platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.5% in August 2026. - Salesloft’s estimated Share of Search among sales engagement platforms worldwide has gained ground for 3 months in a row, from 76.8% to 77.5% in August 2026. - Outreach’s estimated Share of Search among sales engagement platforms worldwide has lost ground for 3 months in a row, from 9.4% to 7.7% in August 2026. - Estimated monthly branded searches for Yesware worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. - Estimated monthly branded searches for Groove worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Open banking platforms | 1.6K | 0.33% | 4 | | Nov 2025 | Open banking platforms | 1.3K | 0.19% | 4 | | Dec 2025 | Open banking platforms | 1.6K | 0.28% | 4 | | Jan 2026 | Open banking platforms | 1.6K | 0.33% | 4 | | Feb 2026 | Open banking platforms | 1.3K | 0.33% | 4 | | Mar 2026 | Open banking platforms | 1.6K | 0.4% | 4 | | Apr 2026 | Open banking platforms | 1.6K | 0.4% | 4 | | May 2026 | Open banking platforms | 1.3K | 0.33% | 4 | | Jun 2026 | Open banking platforms | 1.6K | 0.41% | 4 | | Jul 2026 | Open banking platforms | 1.6K | 0.41% | 4 | | Aug 2026 | Open banking platforms | 1.6K | 0.34% | 4 | | Sep 2026 | Open banking platforms | — | — | — | | Oct 2025 | Sales engagement platforms | 1.6K | 3.1% | 4 | | Nov 2025 | Sales engagement platforms | 1.3K | 3% | 4 | | Dec 2025 | Sales engagement platforms | 1.6K | 4.4% | 4 | | Jan 2026 | Sales engagement platforms | 1.6K | 3.6% | 4 | | Feb 2026 | Sales engagement platforms | 1.3K | 3% | 4 | | Mar 2026 | Sales engagement platforms | 1.6K | 3.5% | 4 | | Apr 2026 | Sales engagement platforms | 1.6K | 3.6% | 4 | | May 2026 | Sales engagement platforms | 1.3K | 3.6% | 4 | | Jun 2026 | Sales engagement platforms | 1.6K | 4.4% | 4 | | Jul 2026 | Sales engagement platforms | 1.6K | 4.5% | 4 | | Aug 2026 | Sales engagement platforms | 1.6K | 4.5% | 4 | | Sep 2026 | Sales engagement platforms | — | — | — | ## How is MX measured? Brandwave collects information about searches that people make online using MX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mx technologies” ## Which open banking platforms compete with MX? - [Plaid](/demand/global-en/brands/plaid): Head-to-head: /demand/global-en/compare/mx-vs-plaid - [Yodlee](/demand/global-en/brands/yodlee): Head-to-head: /demand/global-en/compare/mx-vs-yodlee - [TrueLayer](/demand/global-en/brands/truelayer): Head-to-head: /demand/global-en/compare/mx-vs-truelayer - [Tink](/demand/global-en/brands/tink): Head-to-head: /demand/global-en/compare/mx-vs-tink ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MX: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mx This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.