---
title: "Mux: search popularity and Share of Search worldwide"
description: "Mux is a video hosting platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mux"
publisher: "Brandwave"
---

# Mux: search popularity and Share of Search worldwide

Mux is a video hosting platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mux
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among video streaming APIs**: 0.17%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video streaming APIs | 4 | 0.17% | 1.9K |

- [Video streaming APIs](/demand/global-en/categories/video-streaming-apis)

## How has branded search demand for Mux changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mux worldwide rose from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Mux rose from 5th to 4th among video streaming APIs worldwide.

## How did search popularity change for video streaming APIs worldwide in August 2026?

- In August 2026, Wowza overtook Cloudflare Stream to rank 2nd among video streaming APIs worldwide, at 2.5%.
- In August 2026, Vimeo lost estimated Share of Search among video streaming APIs worldwide, from 97.8% to 96.3%.
- Estimated monthly branded searches for Cloudflare Stream worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for Mux worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for api.video worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video streaming APIs | 1.6K | 0.12% | 5 |
| Nov 2025 | Video streaming APIs | 1.3K | 0.1% | 5 |
| Dec 2025 | Video streaming APIs | 1.6K | 0.12% | 5 |
| Jan 2026 | Video streaming APIs | 1.9K | 0.14% | 5 |
| Feb 2026 | Video streaming APIs | 1.6K | 0.12% | 5 |
| Mar 2026 | Video streaming APIs | 1.9K | 0.12% | 5 |
| Apr 2026 | Video streaming APIs | 1.9K | 0.14% | 5 |
| May 2026 | Video streaming APIs | 1.9K | 0.14% | 5 |
| Jun 2026 | Video streaming APIs | 1.9K | 0.17% | 4 |
| Jul 2026 | Video streaming APIs | 1.9K | 0.18% | 4 |
| Aug 2026 | Video streaming APIs | 1.9K | 0.17% | 4 |
| Sep 2026 | Video streaming APIs | — | — | — |

## How is Mux measured?

Brandwave collects information about searches that people make online using Mux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mux video”

## Which video streaming APIs compete with Mux?

- [Vimeo](/demand/global-en/brands/vimeo): Head-to-head: /demand/global-en/compare/mux-vs-vimeo
- [Wowza](/demand/global-en/brands/wowza): Head-to-head: /demand/global-en/compare/mux-vs-wowza
- [Cloudflare Stream](/demand/global-en/brands/cloudflare-stream): Head-to-head: /demand/global-en/compare/cloudflare-stream-vs-mux
- [api.video](/demand/global-en/brands/api-video): Head-to-head: /demand/global-en/compare/api-video-vs-mux

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mux: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mux

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.