--- title: "Mustela: search popularity and Share of Search worldwide" description: "Mustela makes baby skincare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mustela" publisher: "Brandwave" --- # Mustela: search popularity and Share of Search worldwide Mustela makes baby skincare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mustela - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baby sunscreen**: 8.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby sunscreen | 3 | 8.4% | 301K | | Baby shampoo | 3 | 9.8% | 301K | - [Baby sunscreen](/demand/global-en/categories/baby-sunscreen) - [Baby shampoo](/demand/global-en/categories/baby-shampoo) ## How has branded search demand for Mustela changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mustela worldwide held steady at 301K. - Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide decreased from 9.7% to 8.4%. - Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide peaked at 9.7% in October 2025 and was lowest at 7.2% in December 2025. - Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby shampoo worldwide increased from 9.2% to 9.8%. - Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby shampoo worldwide peaked at 10.1% in June 2026 and was lowest at 7.7% in December 2025. ## How did search popularity change for baby sunscreen worldwide in August 2026? - In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 13.3% to 18.7%. - In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 66.3% to 62.4%. - In August 2026, Banana Boat lost estimated Share of Search among baby sunscreen worldwide, from 6.4% to 5.7%. - In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 8.9% to 8.4%. - Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for baby shampoo worldwide in August 2026? - Estimated monthly branded searches for Weleda worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026. - Estimated monthly branded searches for Johnson's worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby sunscreen | 301K | 9.7% | 3 | | Nov 2025 | Baby sunscreen | 301K | 8.8% | 3 | | Dec 2025 | Baby sunscreen | 246K | 7.2% | 3 | | Jan 2026 | Baby sunscreen | 301K | 8.6% | 3 | | Feb 2026 | Baby sunscreen | 301K | 8.8% | 3 | | Mar 2026 | Baby sunscreen | 301K | 7.5% | 3 | | Apr 2026 | Baby sunscreen | 301K | 7.5% | 3 | | May 2026 | Baby sunscreen | 301K | 7.5% | 3 | | Jun 2026 | Baby sunscreen | 301K | 8.9% | 3 | | Jul 2026 | Baby sunscreen | 301K | 8.9% | 3 | | Aug 2026 | Baby sunscreen | 301K | 8.4% | 3 | | Sep 2026 | Baby sunscreen | — | — | — | | Oct 2025 | Baby shampoo | 301K | 9.2% | 3 | | Nov 2025 | Baby shampoo | 301K | 8.6% | 3 | | Dec 2025 | Baby shampoo | 246K | 7.7% | 3 | | Jan 2026 | Baby shampoo | 301K | 8.6% | 3 | | Feb 2026 | Baby shampoo | 301K | 9.7% | 3 | | Mar 2026 | Baby shampoo | 301K | 9.3% | 3 | | Apr 2026 | Baby shampoo | 301K | 9.3% | 3 | | May 2026 | Baby shampoo | 301K | 10.1% | 3 | | Jun 2026 | Baby shampoo | 301K | 10.1% | 3 | | Jul 2026 | Baby shampoo | 301K | 9.8% | 3 | | Aug 2026 | Baby shampoo | 301K | 9.8% | 3 | | Sep 2026 | Baby shampoo | — | — | — | ## How is Mustela measured? Brandwave collects information about searches that people make online using Mustela’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mustela” ## Which baby sunscreen compete with Mustela? - [La Roche-Posay](/demand/global-en/brands/la-roche-posay): Head-to-head: /demand/global-en/compare/la-roche-posay-vs-mustela - [Neutrogena](/demand/global-en/brands/neutrogena): Head-to-head: /demand/global-en/compare/mustela-vs-neutrogena - [Banana Boat](/demand/global-en/brands/banana-boat): Head-to-head: /demand/global-en/compare/banana-boat-vs-mustela - [Aveeno](/demand/global-en/brands/aveeno): Head-to-head: /demand/global-en/compare/aveeno-vs-mustela - [Thinkbaby](/demand/global-en/brands/thinkbaby): Head-to-head: /demand/global-en/compare/mustela-vs-thinkbaby ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mustela: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mustela This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mustela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.