---
title: "Mustang: search popularity and Share of Search worldwide"
description: "Mustang is life jacket maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mustang"
publisher: "Brandwave"
---

# Mustang: search popularity and Share of Search worldwide

Mustang is life jacket maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mustang
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among life jackets**: 72.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Life jackets | 1 | 72.6% | 1.8M |

- [Life jackets](/demand/global-en/categories/life-jackets)

## How has branded search demand for Mustang changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mustang worldwide held steady at 1.8M.
- Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide increased from 64.4% to 72.6%.
- Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide peaked at 72.7% in June 2026 and was lowest at 64.4% in October 2025.

## How did search popularity change for life jackets worldwide in August 2026?

- In August 2026, Mustang gained estimated Share of Search among life jackets worldwide, from 68.6% to 72.6%.
- In August 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 30.8% to 26.7%.
- Estimated monthly branded searches for Baltic worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
- Estimated monthly branded searches for Stearns worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
- Estimated monthly branded searches for Stohlquist worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Life jackets | 1.8M | 64.4% | 1 |
| Nov 2025 | Life jackets | 1.8M | 68.7% | 1 |
| Dec 2025 | Life jackets | 1.8M | 68.7% | 1 |
| Jan 2026 | Life jackets | 1.8M | 72.6% | 1 |
| Feb 2026 | Life jackets | 1.8M | 72.5% | 1 |
| Mar 2026 | Life jackets | 1.8M | 68.4% | 1 |
| Apr 2026 | Life jackets | 1.8M | 72.4% | 1 |
| May 2026 | Life jackets | 1.8M | 72.6% | 1 |
| Jun 2026 | Life jackets | 1.8M | 72.7% | 1 |
| Jul 2026 | Life jackets | 1.5M | 68.6% | 1 |
| Aug 2026 | Life jackets | 1.8M | 72.6% | 1 |
| Sep 2026 | Life jackets | — | — | — |

## How is Mustang measured?

Brandwave collects information about searches that people make online using Mustang’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mustang”

## Which life jackets compete with Mustang?

- [Onyx](/demand/global-en/brands/onyx): Head-to-head: /demand/global-en/compare/mustang-vs-onyx
- [Stearns](/demand/global-en/brands/stearns): Head-to-head: /demand/global-en/compare/mustang-vs-stearns
- [Crewsaver](/demand/global-en/brands/crewsaver): Head-to-head: /demand/global-en/compare/crewsaver-vs-mustang
- [Stohlquist](/demand/global-en/brands/stohlquist): Head-to-head: /demand/global-en/compare/mustang-vs-stohlquist
- [Baltic](/demand/global-en/brands/baltic): Head-to-head: /demand/global-en/compare/baltic-vs-mustang

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mustang: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mustang

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mustang. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.