--- title: "How popular is Muscle Milk? Searches and AI answers worldwide" description: "Muscle Milk makes protein shakes and powders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/muscle-milk" publisher: "Brandwave" --- # How popular is Muscle Milk? Searches and AI answers worldwide Muscle Milk makes protein shakes and powders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Muscle Milk - **Owned by**: PepsiCo - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among protein shake brands**: 5.6% ## Where does Muscle Milk compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Protein shake brands | 6 | 5.6% | 49.5K | - [Protein shake brands](/demand/global-en/categories/protein-shake-brands) ## Top protein shake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Muscle Milk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Muscle Milk is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fairlife | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Premier Protein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OWYN | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Koia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Muscle Milk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oikos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orgain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slate Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein shake brands - Asked ChatGPT "Which protein shake should I buy?": 1. Fairlife, 2. Premier Protein, 3. OWYN - Asked ChatGPT "What are the best ready-to-drink protein shakes?": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia, 5. Muscle Milk - Asked ChatGPT "What's the best protein shake for weight loss?": 1. Fairlife, 2. Quest Nutrition, 3. OWYN - Searched Google, AI Overview "protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia - Searched Google, AI Overview "best protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN Not named in any answer: Ensure, Oikos, Orgain and Slate Milk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Muscle Milk changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Muscle Milk worldwide rose from 40.5K to 49.5K. - Across the 12 months ending October 2026, Muscle Milk’s share of searches among protein shake brands worldwide decreased from 7.2% to 5.6%. - Across the 12 months ending October 2026, Muscle Milk’s share of searches among protein shake brands worldwide peaked at 7.3% in December 2025 and was lowest at 5.2% in June 2026. - Across the 12 months ending October 2026, Muscle Milk fell from 5th to 6th among protein shake brands worldwide. ## How did search popularity change for protein shake brands worldwide in October 2026? - In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches. - In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches. - In October 2026, Premier Protein gained share of searches among protein shake brands worldwide, from 20.4% to 22.6%. - In October 2026, Quest Nutrition gained share of searches among protein shake brands worldwide, from 2.8% to 3.4%. - In October 2026, Fairlife lost share of searches among protein shake brands worldwide, from 40.5% to 37.5%. - In October 2026, Oikos lost share of searches among protein shake brands worldwide, from 9.1% to 8.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Protein shake brands | 40.5K | 7.2% | 5 | | Dec 2025 | Protein shake brands | 40.5K | 7.3% | 4 | | Jan 2026 | Protein shake brands | 49.5K | 5.5% | 6 | | Feb 2026 | Protein shake brands | 49.5K | 6.2% | 6 | | Mar 2026 | Protein shake brands | 49.5K | 5.4% | 6 | | Apr 2026 | Protein shake brands | 49.5K | 6.5% | 6 | | May 2026 | Protein shake brands | 49.5K | 5.9% | 6 | | Jun 2026 | Protein shake brands | 49.5K | 5.2% | 6 | | Jul 2026 | Protein shake brands | 49.5K | 5.3% | 6 | | Aug 2026 | Protein shake brands | 60.5K | 6.4% | 5 | | Sep 2026 | Protein shake brands | 49.5K | 6.1% | 5 | | Oct 2026 | Protein shake brands | 49.5K | 5.6% | 6 | ## How are Muscle Milk’s branded searches counted? Brandwave collects information about searches that people make online using Muscle Milk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “muscle milk” ## Which protein shake brands compete with Muscle Milk? - [Fairlife](/demand/global-en/brands/fairlife) - [Premier Protein](/demand/global-en/brands/premier-protein) - [Ensure](/demand/global-en/brands/ensure): Head-to-head: /demand/global-en/compare/ensure-vs-muscle-milk - [Oikos](/demand/global-en/brands/oikos): Head-to-head: /demand/global-en/compare/muscle-milk-vs-oikos - [OWYN](/demand/global-en/brands/owyn): Head-to-head: /demand/global-en/compare/muscle-milk-vs-owyn - [Orgain](/demand/global-en/brands/orgain): Head-to-head: /demand/global-en/compare/muscle-milk-vs-orgain - [Quest Nutrition](/demand/global-en/brands/quest-nutrition): Head-to-head: /demand/global-en/compare/muscle-milk-vs-quest-nutrition - [Koia](/demand/global-en/brands/koia) - [Slate Milk](/demand/global-en/brands/slate-milk) ## Who owns Muscle Milk? Muscle Milk is owned by PepsiCo. Brandwave also tracks Poppi, Lay's, Miss Vickie's, Mountain Dew, Ruffles and Tostitos, owned by the same company, worldwide. - [PepsiCo](/demand/global-en/companies/pepsico): Owns 14 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Muscle Milk? Muscle Milk is owned by PepsiCo. Brandwave also tracks Poppi, Lay's, Miss Vickie's, Mountain Dew, Ruffles and Tostitos, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Muscle Milk? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/muscle-milk This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/muscle-milk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.