--- title: "Munchkin: search popularity and Share of Search worldwide" description: "Munchkin is baby products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/munchkin" publisher: "Brandwave" --- # Munchkin: search popularity and Share of Search worldwide Munchkin is baby products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Munchkin - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baby play mats**: 14.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby play mats | 2 | 14.5% | 368K | | Baby food makers | 1 | 48.1% | 368K | | Baby bath tubs | 1 | 53.6% | 368K | | Sippy cups | 1 | 63.6% | 368K | | Baby playpens | 1 | 76% | 368K | | Nappy bags | 1 | 84.3% | 368K | | Pet gates | 1 | 91% | 368K | - [Baby play mats](/demand/global-en/categories/baby-play-mats) - [Baby food makers](/demand/global-en/categories/baby-food-makers) - [Baby bath tubs](/demand/global-en/categories/baby-bath-tubs) - [Sippy cups](/demand/global-en/categories/sippy-cups) - [Baby playpens](/demand/global-en/categories/baby-playpens) - [Nappy bags](/demand/global-en/categories/nappy-bags) - [Pet gates](/demand/global-en/categories/pet-gates) ## How has branded search demand for Munchkin changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Munchkin worldwide fell from 450K to 368K. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby play mats worldwide decreased from 47.9% to 14.5%. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby play mats worldwide peaked at 47.9% in October 2025 and was lowest at 5.4% in July 2026. - Across the 11 months ending August 2026, Munchkin fell from 1st to 2nd among baby play mats worldwide. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby food makers worldwide decreased from 49.2% to 48.1%. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby food makers worldwide peaked at 53.6% in December 2025 and was lowest at 48.1% in March 2026. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby bath tubs worldwide decreased from 55.2% to 53.6%. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby bath tubs worldwide peaked at 58.4% in February 2026 and was lowest at 46.2% in November 2025. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among sippy cups worldwide decreased from 67.9% to 63.6%. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among sippy cups worldwide peaked at 70.8% in December 2025 and was lowest at 63.3% in March 2026. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby playpens worldwide peaked at 79.6% in December 2025 and was lowest at 72.1% in March 2026. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide decreased from 88.4% to 84.3%. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide peaked at 88.5% in December 2025 and was lowest at 84.3% in August 2026. - Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among pet gates worldwide peaked at 92.3% in January 2026 and was lowest at 87.3% in March 2026. ## How did search popularity change for baby play mats worldwide in August 2026? - In August 2026, Munchkin gained estimated Share of Search among baby play mats worldwide, from 5.4% to 14.5%. - In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%. - In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%. - In August 2026, Bright Starts gained estimated Share of Search among baby play mats worldwide, from 0.4% to 1.1%. - In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%. - Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## How did search popularity change for baby food makers worldwide in August 2026? - Estimated monthly branded searches for Sage Spoonfuls worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026. - Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. ## How did search popularity change for baby bath tubs worldwide in August 2026? - In August 2026, Skip Hop gained estimated Share of Search among baby bath tubs worldwide, from 7.3% to 8.8%. - In August 2026, Munchkin lost estimated Share of Search among baby bath tubs worldwide, from 54.5% to 53.6%. - In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%. - Estimated monthly branded searches for Shnuggle worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. - Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## How did search popularity change for sippy cups worldwide in August 2026? - Estimated monthly branded searches for Zak Designs worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. - Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. ## How did search popularity change for baby playpens worldwide in August 2026? - Estimated monthly branded searches for Regalo worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. - Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## How did search popularity change for nappy bags worldwide in August 2026? - In August 2026, Skip Hop gained estimated Share of Search among nappy bags worldwide, from 11.7% to 13.9%. - In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 86.8% to 84.3%. - Estimated monthly branded searches for Babymel worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026. - Estimated monthly branded searches for Ju-Ju-Be worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. - Estimated monthly branded searches for PacaPod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## How did search popularity change for pet gates worldwide in August 2026? - Estimated monthly branded searches for Cumbor worldwide rose 23.8% over 11 measured months, from 210 to 260 in August 2026. - Estimated monthly branded searches for Regalo worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. - Estimated monthly branded searches for Carlson worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. - Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby play mats | 450K | 47.9% | 1 | | Nov 2025 | Baby play mats | 450K | 40.9% | 2 | | Dec 2025 | Baby play mats | 450K | 34.6% | 2 | | Jan 2026 | Baby play mats | 450K | 46.3% | 1 | | Feb 2026 | Baby play mats | 368K | 47.6% | 1 | | Mar 2026 | Baby play mats | 368K | 44.9% | 1 | | Apr 2026 | Baby play mats | 368K | 44.9% | 1 | | May 2026 | Baby play mats | 368K | 43.9% | 1 | | Jun 2026 | Baby play mats | 368K | 17.1% | 2 | | Jul 2026 | Baby play mats | 368K | 5.4% | 2 | | Aug 2026 | Baby play mats | 368K | 14.5% | 2 | | Sep 2026 | Baby play mats | — | — | — | | Oct 2025 | Baby food makers | 450K | 49.2% | 1 | | Nov 2025 | Baby food makers | 450K | 49.2% | 1 | | Dec 2025 | Baby food makers | 450K | 53.6% | 1 | | Jan 2026 | Baby food makers | 450K | 48.3% | 1 | | Feb 2026 | Baby food makers | 368K | 48.3% | 1 | | Mar 2026 | Baby food makers | 368K | 48.1% | 1 | | Apr 2026 | Baby food makers | 368K | 48.1% | 1 | | May 2026 | Baby food makers | 368K | 48.1% | 1 | | Jun 2026 | Baby food makers | 368K | 48.1% | 1 | | Jul 2026 | Baby food makers | 368K | 48.1% | 1 | | Aug 2026 | Baby food makers | 368K | 48.1% | 1 | | Sep 2026 | Baby food makers | — | — | — | | Oct 2025 | Baby bath tubs | 450K | 55.2% | 1 | | Nov 2025 | Baby bath tubs | 450K | 46.2% | 2 | | Dec 2025 | Baby bath tubs | 450K | 46.8% | 2 | | Jan 2026 | Baby bath tubs | 450K | 54.5% | 1 | | Feb 2026 | Baby bath tubs | 368K | 58.4% | 1 | | Mar 2026 | Baby bath tubs | 368K | 54.4% | 1 | | Apr 2026 | Baby bath tubs | 368K | 54.4% | 1 | | May 2026 | Baby bath tubs | 368K | 54.5% | 1 | | Jun 2026 | Baby bath tubs | 368K | 58.4% | 1 | | Jul 2026 | Baby bath tubs | 368K | 54.5% | 1 | | Aug 2026 | Baby bath tubs | 368K | 53.6% | 1 | | Sep 2026 | Baby bath tubs | — | — | — | | Oct 2025 | Sippy cups | 450K | 67.9% | 1 | | Nov 2025 | Sippy cups | 450K | 67.8% | 1 | | Dec 2025 | Sippy cups | 450K | 70.8% | 1 | | Jan 2026 | Sippy cups | 450K | 67% | 1 | | Feb 2026 | Sippy cups | 368K | 66.4% | 1 | | Mar 2026 | Sippy cups | 368K | 63.3% | 1 | | Apr 2026 | Sippy cups | 368K | 66.5% | 1 | | May 2026 | Sippy cups | 368K | 66.5% | 1 | | Jun 2026 | Sippy cups | 368K | 63.6% | 1 | | Jul 2026 | Sippy cups | 368K | 63.6% | 1 | | Aug 2026 | Sippy cups | 368K | 63.6% | 1 | | Sep 2026 | Sippy cups | — | — | — | | Oct 2025 | Baby playpens | 450K | 76% | 1 | | Nov 2025 | Baby playpens | 450K | 76.1% | 1 | | Dec 2025 | Baby playpens | 450K | 79.6% | 1 | | Jan 2026 | Baby playpens | 450K | 76% | 1 | | Feb 2026 | Baby playpens | 368K | 76% | 1 | | Mar 2026 | Baby playpens | 368K | 72.1% | 1 | | Apr 2026 | Baby playpens | 368K | 72.1% | 1 | | May 2026 | Baby playpens | 368K | 75.9% | 1 | | Jun 2026 | Baby playpens | 368K | 75.9% | 1 | | Jul 2026 | Baby playpens | 368K | 75.9% | 1 | | Aug 2026 | Baby playpens | 368K | 76% | 1 | | Sep 2026 | Baby playpens | — | — | — | | Oct 2025 | Nappy bags | 450K | 88.4% | 1 | | Nov 2025 | Nappy bags | 450K | 86.8% | 1 | | Dec 2025 | Nappy bags | 450K | 88.5% | 1 | | Jan 2026 | Nappy bags | 450K | 86.5% | 1 | | Feb 2026 | Nappy bags | 368K | 86.5% | 1 | | Mar 2026 | Nappy bags | 368K | 86.5% | 1 | | Apr 2026 | Nappy bags | 368K | 86.5% | 1 | | May 2026 | Nappy bags | 368K | 86.5% | 1 | | Jun 2026 | Nappy bags | 368K | 86.8% | 1 | | Jul 2026 | Nappy bags | 368K | 86.8% | 1 | | Aug 2026 | Nappy bags | 368K | 84.3% | 1 | | Sep 2026 | Nappy bags | — | — | — | | Oct 2025 | Pet gates | 450K | 91.1% | 1 | | Nov 2025 | Pet gates | 450K | 91.1% | 1 | | Dec 2025 | Pet gates | 450K | 91.1% | 1 | | Jan 2026 | Pet gates | 450K | 92.3% | 1 | | Feb 2026 | Pet gates | 368K | 91% | 1 | | Mar 2026 | Pet gates | 368K | 87.3% | 1 | | Apr 2026 | Pet gates | 368K | 89.2% | 1 | | May 2026 | Pet gates | 368K | 91% | 1 | | Jun 2026 | Pet gates | 368K | 90.9% | 1 | | Jul 2026 | Pet gates | 368K | 90.9% | 1 | | Aug 2026 | Pet gates | 368K | 91% | 1 | | Sep 2026 | Pet gates | — | — | — | ## How is Munchkin measured? Brandwave collects information about searches that people make online using Munchkin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “munchkin” ## Which baby play mats compete with Munchkin? - [Infantino](/demand/global-en/brands/infantino): Head-to-head: /demand/global-en/compare/infantino-vs-munchkin - [Fisher-Price](/demand/global-en/brands/fisher-price): Head-to-head: /demand/global-en/compare/fisher-price-vs-munchkin - [Skip Hop](/demand/global-en/brands/skip-hop): Head-to-head: /demand/global-en/compare/munchkin-vs-skip-hop - [Bright Starts](/demand/global-en/brands/bright-starts): Head-to-head: /demand/global-en/compare/bright-starts-vs-munchkin - [Tiny Love](/demand/global-en/brands/tiny-love): Head-to-head: /demand/global-en/compare/munchkin-vs-tiny-love ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Munchkin: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/munchkin This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/munchkin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.