--- title: "Müller: search popularity worldwide" description: "Müller makes yoghurts and desserts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/muller" publisher: "Brandwave" --- # Müller: search popularity worldwide Müller makes yoghurts and desserts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Müller - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among yoghurt brands**: 30.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Yoghurt brands | 1 | 30.5% | 368K | - [Yoghurt brands](/demand/global-en/categories/yoghurt-brands) ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Müller did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Chobani | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Oikos | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Siggi's | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Yoplait | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Müller | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Collective | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yoghurt brands - Asked ChatGPT "Which yoghurt brand should I buy?": 1. Fage, 2. Chobani, 3. Siggi's - Asked ChatGPT "What are the best yoghurt brands?": 1. Fage, 2. Chobani, 3. Oikos, 4. Siggi's - Asked ChatGPT "What's the best yoghurt brand for everyday snacking?": 1. Fage, 2. Chobani, 3. Siggi's, 4. Oikos - Searched Google, AI Overview "high protein yoghurt": 1. Oikos, 2. Chobani, 3. Siggi's, 4. Yoplait - Searched Google, AI Overview "best yoghurt": 1. Fage, 2. Yoplait Not named in any answer: Müller, The Collective, Activia and Noosa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Müller changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Müller worldwide fell from 450K to 368K. - Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands worldwide decreased from 33.9% to 30.5%. - Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands worldwide peaked at 45.9% in December 2025 and was lowest at 27.4% in February 2026. ## How did search popularity change for yoghurt brands worldwide in September 2026? - In September 2026, Fage overtook Yoplait to rank 6th among yoghurt brands worldwide, with 5% of the searches. - In September 2026, Yoplait lost share of searches among yoghurt brands worldwide, from 5% to 4.1%. - In September 2026, Noosa lost share of searches among yoghurt brands worldwide, from 4.1% to 3.4%. - Oikos’ share of searches among yoghurt brands worldwide has gained ground for 3 months in a row, from 8.6% to 11.2% in September 2026. - Siggi's’ share of searches among yoghurt brands worldwide has gained ground for 3 months in a row, from 2.1% to 3.4% in September 2026. - Estimated monthly branded searches for The Collective worldwide rose 23% over 12 measured months, from 110K to 136K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yoghurt brands | 450K | 33.9% | 1 | | Nov 2025 | Yoghurt brands | 450K | 38.3% | 1 | | Dec 2025 | Yoghurt brands | 550K | 45.9% | 1 | | Jan 2026 | Yoghurt brands | 368K | 30% | 1 | | Feb 2026 | Yoghurt brands | 301K | 27.4% | 1 | | Mar 2026 | Yoghurt brands | 368K | 31% | 1 | | Apr 2026 | Yoghurt brands | 368K | 31.8% | 1 | | May 2026 | Yoghurt brands | 368K | 32.2% | 1 | | Jun 2026 | Yoghurt brands | 550K | 42.9% | 1 | | Jul 2026 | Yoghurt brands | 450K | 39.1% | 1 | | Aug 2026 | Yoghurt brands | 368K | 30.3% | 1 | | Sep 2026 | Yoghurt brands | 368K | 30.5% | 1 | ## How are Müller’s branded searches counted? Brandwave collects information about searches that people make online using Müller’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “muller” ## Which yoghurt brands compete with Müller? - [Chobani](/demand/global-en/brands/chobani): Head-to-head: /demand/global-en/compare/chobani-vs-muller - [The Collective](/demand/global-en/brands/the-collective): Head-to-head: /demand/global-en/compare/muller-vs-the-collective - [Oikos](/demand/global-en/brands/oikos): Head-to-head: /demand/global-en/compare/muller-vs-oikos - [Activia](/demand/global-en/brands/activia): Head-to-head: /demand/global-en/compare/activia-vs-muller - [Fage](/demand/global-en/brands/fage): Head-to-head: /demand/global-en/compare/fage-vs-muller - [Yoplait](/demand/global-en/brands/yoplait) - [Noosa](/demand/global-en/brands/noosa-yoghurt) - [Siggi's](/demand/global-en/brands/siggis) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Müller: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/muller This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/muller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.