--- title: "Muji: search popularity and Share of Search worldwide" description: "Muji is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/muji" publisher: "Brandwave" --- # Muji: search popularity and Share of Search worldwide Muji is homeware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Muji - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cushion brands**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cushion brands | 5 | 0.04% | 22.2K | | Diffuser brands | 4 | 0.3% | 22.2K | | Laundry baskets | 5 | 6.6% | 22.2K | | Storage baskets | 5 | 8% | 22.2K | - [Cushion brands](/demand/global-en/categories/cushion-brands) - [Diffuser brands](/demand/global-en/categories/diffuser-brands) - [Laundry baskets](/demand/global-en/categories/laundry-baskets) - [Storage baskets](/demand/global-en/categories/storage-baskets) ## How has branded search demand for Muji changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Muji worldwide rose from 18.1K to 22.2K. - Across the 11 months ending August 2026, Muji’s estimated Share of Search among cushion brands worldwide held steady, from 0.03% to 0.04%. - Across the 11 months ending August 2026, Muji’s estimated Share of Search among diffuser brands worldwide held steady, from 0.23% to 0.3%. - Across the 11 months ending August 2026, Muji’s estimated Share of Search among laundry baskets worldwide peaked at 7.9% in March 2026 and was lowest at 6% in February 2026. - Across the 11 months ending August 2026, Muji’s estimated Share of Search among storage baskets worldwide peaked at 10.9% in December 2025 and was lowest at 7.2% in May 2026. ## How did search popularity change for cushion brands worldwide in August 2026? - In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%. - In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%. - Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026. ## How did search popularity change for diffuser brands worldwide in August 2026? - In August 2026, Bath & Body Works gained estimated Share of Search among diffuser brands worldwide, from 81.2% to 82.4%. - In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%. - In August 2026, Diptyque lost estimated Share of Search among diffuser brands worldwide, from 13.4% to 11.1%. - Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. ## How did search popularity change for laundry baskets worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%. - In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%. - In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%. - In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%. - In August 2026, Curver rose from 5th to 3rd among laundry baskets worldwide. ## How did search popularity change for storage baskets worldwide in August 2026? - In August 2026, Curver overtook Iris Ohyama to rank 3rd among storage baskets worldwide, at 8%. - In August 2026, Brabantia gained estimated Share of Search among storage baskets worldwide, from 44.6% to 48.9%. - In August 2026, Keter lost estimated Share of Search among storage baskets worldwide, from 30% to 26.8%. - In August 2026, Iris Ohyama lost estimated Share of Search among storage baskets worldwide, from 9% to 8%. - In August 2026, Muji lost estimated Share of Search among storage baskets worldwide, from 9% to 8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cushion brands | 18.1K | 0.03% | 5 | | Nov 2025 | Cushion brands | 22.2K | 0.04% | 5 | | Dec 2025 | Cushion brands | 22.2K | 0.04% | 5 | | Jan 2026 | Cushion brands | 22.2K | 0.04% | 5 | | Feb 2026 | Cushion brands | 18.1K | 0.04% | 5 | | Mar 2026 | Cushion brands | 27.1K | 0.06% | 5 | | Apr 2026 | Cushion brands | 22.2K | 0.05% | 5 | | May 2026 | Cushion brands | 22.2K | 0.05% | 5 | | Jun 2026 | Cushion brands | 18.1K | 0.04% | 5 | | Jul 2026 | Cushion brands | 22.2K | 0.04% | 5 | | Aug 2026 | Cushion brands | 22.2K | 0.04% | 5 | | Sep 2026 | Cushion brands | — | — | — | | Oct 2025 | Diffuser brands | 18.1K | 0.23% | 4 | | Nov 2025 | Diffuser brands | 22.2K | 0.16% | 5 | | Dec 2025 | Diffuser brands | 22.2K | 0.14% | 5 | | Jan 2026 | Diffuser brands | 22.2K | 0.35% | 4 | | Feb 2026 | Diffuser brands | 18.1K | 0.3% | 4 | | Mar 2026 | Diffuser brands | 27.1K | 0.43% | 4 | | Apr 2026 | Diffuser brands | 22.2K | 0.37% | 4 | | May 2026 | Diffuser brands | 22.2K | 0.36% | 4 | | Jun 2026 | Diffuser brands | 18.1K | 0.25% | 4 | | Jul 2026 | Diffuser brands | 22.2K | 0.36% | 4 | | Aug 2026 | Diffuser brands | 22.2K | 0.3% | 4 | | Sep 2026 | Diffuser brands | — | — | — | | Oct 2025 | Laundry baskets | 18.1K | 6.3% | 5 | | Nov 2025 | Laundry baskets | 22.2K | 6.5% | 5 | | Dec 2025 | Laundry baskets | 22.2K | 7% | 4 | | Jan 2026 | Laundry baskets | 22.2K | 6.5% | 5 | | Feb 2026 | Laundry baskets | 18.1K | 6% | 5 | | Mar 2026 | Laundry baskets | 27.1K | 7.9% | 3 | | Apr 2026 | Laundry baskets | 22.2K | 7.2% | 4 | | May 2026 | Laundry baskets | 22.2K | 7.2% | 4 | | Jun 2026 | Laundry baskets | 18.1K | 6.9% | 5 | | Jul 2026 | Laundry baskets | 22.2K | 7.8% | 4 | | Aug 2026 | Laundry baskets | 22.2K | 6.6% | 5 | | Sep 2026 | Laundry baskets | — | — | — | | Oct 2025 | Storage baskets | 18.1K | 8.5% | 5 | | Nov 2025 | Storage baskets | 22.2K | 9.4% | 5 | | Dec 2025 | Storage baskets | 22.2K | 10.9% | 4 | | Jan 2026 | Storage baskets | 22.2K | 9.3% | 5 | | Feb 2026 | Storage baskets | 18.1K | 8% | 5 | | Mar 2026 | Storage baskets | 27.1K | 9.1% | 3 | | Apr 2026 | Storage baskets | 22.2K | 7.8% | 4 | | May 2026 | Storage baskets | 22.2K | 7.2% | 4 | | Jun 2026 | Storage baskets | 18.1K | 7.4% | 5 | | Jul 2026 | Storage baskets | 22.2K | 9% | 4 | | Aug 2026 | Storage baskets | 22.2K | 8% | 5 | | Sep 2026 | Storage baskets | — | — | — | ## How is Muji measured? Brandwave collects information about searches that people make online using Muji’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “muji store” ## Which cushion brands compete with Muji? - [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/ikea-vs-muji - [Zara Home](/demand/global-en/brands/zara-home): Head-to-head: /demand/global-en/compare/muji-vs-zara-home - [H&M Home](/demand/global-en/brands/h-m-home): Head-to-head: /demand/global-en/compare/h-m-home-vs-muji - [Society6](/demand/global-en/brands/society6): Head-to-head: /demand/global-en/compare/muji-vs-society6 - [Amara](/demand/global-en/brands/amara): Head-to-head: /demand/global-en/compare/amara-vs-muji ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Muji: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/muji This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/muji. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.