--- title: "Mud House: search popularity worldwide" description: "Mud House is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mud-house" publisher: "Brandwave" --- # Mud House: search popularity worldwide Mud House is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mud House - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among wine brands**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wine brands | 4 | 5.6% | 27.1K | | Pinot noir brands | 2 | 14.6% | 27.1K | - [Wine brands](/demand/global-en/categories/wine-brands) - [Pinot noir brands](/demand/global-en/categories/pinot-noir-brands) ## How has branded search demand for Mud House changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mud House worldwide fell from 33.1K to 27.1K. - Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide decreased from 7.5% to 5.6%. - Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide peaked at 7.5% in October 2025 and was lowest at 5.3% in August 2026. - Across the 12 months ending September 2026, Mud House’s estimated Share of Search among pinot noir brands worldwide decreased from 17.9% to 14.6%. - Across the 12 months ending September 2026, Mud House’s estimated Share of Search among pinot noir brands worldwide peaked at 18.9% in April 2026 and was lowest at 14.3% in August 2026. ## How did search popularity change for wine brands worldwide in September 2026? - In September 2026, Saint Clair gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%. - In September 2026, Villa Maria gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%. - In September 2026, Oyster Bay lost estimated Share of Search among wine brands worldwide, from 21.5% to 18.5%. - In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%. - Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## How did search popularity change for pinot noir brands worldwide in September 2026? - In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%. - In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%. - In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide. - Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wine brands | 33.1K | 7.5% | 4 | | Nov 2025 | Wine brands | 33.1K | 6.4% | 6 | | Dec 2025 | Wine brands | 33.1K | 7% | 5 | | Jan 2026 | Wine brands | 33.1K | 7.4% | 4 | | Feb 2026 | Wine brands | 27.1K | 6.7% | 4 | | Mar 2026 | Wine brands | 27.1K | 6.4% | 4 | | Apr 2026 | Wine brands | 33.1K | 7.2% | 4 | | May 2026 | Wine brands | 33.1K | 6.8% | 4 | | Jun 2026 | Wine brands | 27.1K | 6% | 4 | | Jul 2026 | Wine brands | 27.1K | 5.3% | 4 | | Aug 2026 | Wine brands | 27.1K | 5.3% | 4 | | Sep 2026 | Wine brands | 27.1K | 5.6% | 4 | | Oct 2025 | Pinot noir brands | 33.1K | 17.9% | 2 | | Nov 2025 | Pinot noir brands | 33.1K | 15.4% | 3 | | Dec 2025 | Pinot noir brands | 33.1K | 15.2% | 3 | | Jan 2026 | Pinot noir brands | 33.1K | 18.6% | 2 | | Feb 2026 | Pinot noir brands | 27.1K | 16% | 3 | | Mar 2026 | Pinot noir brands | 27.1K | 15.5% | 3 | | Apr 2026 | Pinot noir brands | 33.1K | 18.9% | 2 | | May 2026 | Pinot noir brands | 33.1K | 17.1% | 2 | | Jun 2026 | Pinot noir brands | 27.1K | 16.7% | 2 | | Jul 2026 | Pinot noir brands | 27.1K | 14.6% | 2 | | Aug 2026 | Pinot noir brands | 27.1K | 14.3% | 2 | | Sep 2026 | Pinot noir brands | 27.1K | 14.6% | 2 | ## How is Mud House measured? Brandwave collects information about searches that people make online using Mud House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mud house” ## Which wine brands compete with Mud House? - [Saint Clair](/demand/global-en/brands/saint-clair): Head-to-head: /demand/global-en/compare/mud-house-vs-saint-clair - [Villa Maria](/demand/global-en/brands/villa-maria): Head-to-head: /demand/global-en/compare/mud-house-vs-villa-maria - [Oyster Bay](/demand/global-en/brands/oyster-bay): Head-to-head: /demand/global-en/compare/mud-house-vs-oyster-bay - [Giesen](/demand/global-en/brands/giesen): Head-to-head: /demand/global-en/compare/giesen-vs-mud-house - [Kim Crawford](/demand/global-en/brands/kim-crawford): Head-to-head: /demand/global-en/compare/kim-crawford-vs-mud-house ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mud House: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mud-house This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mud-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.