--- title: "Muck Rack: search popularity and Share of Search worldwide" description: "PR platform for media monitoring, journalist discovery, outreach, and earned-media reporting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/muck-rack" publisher: "Brandwave" --- # Muck Rack: search popularity and Share of Search worldwide PR platform for media monitoring, journalist discovery, outreach, and earned-media reporting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Muck Rack - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among digital PR outreach platforms**: 86% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Digital PR outreach platforms | 1 | 86% | 40.7K | | PR and media monitoring platforms | 1 | 82.6% | 40.7K | - [Digital PR outreach platforms](/demand/global-en/categories/digital-pr-outreach-platforms) - [PR and media monitoring platforms](/demand/global-en/categories/pr-media-monitoring-platforms) ## How has branded search demand for Muck Rack changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Muck Rack worldwide held steady at 40.7K. - Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide increased from 83.1% to 86%. - Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 86% in August 2026 and was lowest at 80.2% in June 2026. - Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among PR and media monitoring platforms worldwide increased from 74.5% to 82.6%. - Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among PR and media monitoring platforms worldwide peaked at 82.6% in August 2026 and was lowest at 72.2% in November 2025. ## How did search popularity change for digital PR outreach platforms worldwide in August 2026? - In August 2026, Muck Rack gained estimated Share of Search among digital PR outreach platforms worldwide, from 81.7% to 86%. - In August 2026, BuzzStream lost estimated Share of Search among digital PR outreach platforms worldwide, from 10.9% to 7.7%. - In August 2026, Respona lost estimated Share of Search among digital PR outreach platforms worldwide, from 4% to 2.9%. - In August 2026, Pitchbox rose from 4th to 3rd among digital PR outreach platforms worldwide. - Estimated monthly branded searches for JustReachOut worldwide fell 34.1% over 11 measured months, from 410 to 270 in August 2026. ## How did search popularity change for PR and media monitoring platforms worldwide in August 2026? - In August 2026, Prezly overtook Cision to rank 4th among PR and media monitoring platforms worldwide, at 3.9%. - In August 2026, Muck Rack gained estimated Share of Search among PR and media monitoring platforms worldwide, from 81% to 82.6%. - In August 2026, Prowly lost estimated Share of Search among PR and media monitoring platforms worldwide, from 5.8% to 4.9%. - In August 2026, Agility PR Solutions lost estimated Share of Search among PR and media monitoring platforms worldwide, from 5.8% to 5%. - In August 2026, Cision lost estimated Share of Search among PR and media monitoring platforms worldwide, from 4.2% to 3.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Digital PR outreach platforms | 40.7K | 83.1% | 1 | | Nov 2025 | Digital PR outreach platforms | 33.3K | 80.8% | 1 | | Dec 2025 | Digital PR outreach platforms | 33.2K | 83.2% | 1 | | Jan 2026 | Digital PR outreach platforms | 40.7K | 82.9% | 1 | | Feb 2026 | Digital PR outreach platforms | 40.8K | 85% | 1 | | Mar 2026 | Digital PR outreach platforms | 40.8K | 81.5% | 1 | | Apr 2026 | Digital PR outreach platforms | 40.8K | 85.1% | 1 | | May 2026 | Digital PR outreach platforms | 40.8K | 84.3% | 1 | | Jun 2026 | Digital PR outreach platforms | 40.8K | 80.2% | 1 | | Jul 2026 | Digital PR outreach platforms | 40.7K | 81.7% | 1 | | Aug 2026 | Digital PR outreach platforms | 40.7K | 86% | 1 | | Sep 2026 | Digital PR outreach platforms | — | — | — | | Oct 2025 | PR and media monitoring platforms | 40.7K | 74.5% | 1 | | Nov 2025 | PR and media monitoring platforms | 33.3K | 72.2% | 1 | | Dec 2025 | PR and media monitoring platforms | 33.2K | 76.7% | 1 | | Jan 2026 | PR and media monitoring platforms | 40.7K | 78% | 1 | | Feb 2026 | PR and media monitoring platforms | 40.8K | 79.2% | 1 | | Mar 2026 | PR and media monitoring platforms | 40.8K | 77.3% | 1 | | Apr 2026 | PR and media monitoring platforms | 40.8K | 78.8% | 1 | | May 2026 | PR and media monitoring platforms | 40.8K | 81.6% | 1 | | Jun 2026 | PR and media monitoring platforms | 40.8K | 80.5% | 1 | | Jul 2026 | PR and media monitoring platforms | 40.7K | 81% | 1 | | Aug 2026 | PR and media monitoring platforms | 40.7K | 82.6% | 1 | | Sep 2026 | PR and media monitoring platforms | — | — | — | ## How is Muck Rack measured? Brandwave collects information about searches that people make online using Muck Rack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “muck rack” - “muck rack pr” - “muckrack.com” ## Which digital PR outreach platforms compete with Muck Rack? - [BuzzStream](/demand/global-en/brands/buzzstream): Head-to-head: /demand/global-en/compare/buzzstream-vs-muck-rack - [Pitchbox](/demand/global-en/brands/pitchbox): Head-to-head: /demand/global-en/compare/muck-rack-vs-pitchbox - [Respona](/demand/global-en/brands/respona): Head-to-head: /demand/global-en/compare/muck-rack-vs-respona - [JustReachOut](/demand/global-en/brands/justreachout): Head-to-head: /demand/global-en/compare/justreachout-vs-muck-rack ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Muck Rack: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/muck-rack This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/muck-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.