--- title: "MSC Industrial Supply: search popularity worldwide" description: "MSC Industrial Supply is a PPE and safety gear supplier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/msc-industrial-supply" publisher: "Brandwave" --- # MSC Industrial Supply: search popularity worldwide MSC Industrial Supply is a PPE and safety gear supplier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MSC Industrial Supply - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among PPE and safety gear suppliers**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | PPE and safety gear suppliers | 4 | 1.4% | 22.2K | - [PPE and safety gear suppliers](/demand/global-en/categories/ppe-suppliers) ## Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MSC Industrial Supply was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MSC Industrial Supply is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grainger | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fastenal | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | MSC Industrial Supply | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Total Safety | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ProChoice | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PPE and safety gear suppliers - Asked ChatGPT "Which PPE supplier should I use?": 1. Grainger, 2. Fastenal, 3. MSC Industrial Supply - Asked ChatGPT "What are the best PPE suppliers?": 1. Grainger, 2. Fastenal, 3. MSC Industrial Supply - Asked ChatGPT "What's the best PPE supplier for workplace safety gear?": 1. Grainger, 2. Fastenal, 3. MSC Industrial Supply - Searched Google, AI Overview "industrial safety gear": 1. Grainger Not named in any answer: Steel Blue, Total Safety and ProChoice. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for MSC Industrial Supply changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MSC Industrial Supply worldwide fell from 27.1K to 22.2K. - Across the 12 months ending September 2026, MSC Industrial Supply’s share of searches among PPE and safety gear suppliers worldwide held steady, from 1.7% to 1.4%. ## How did search popularity change for PPE and safety gear suppliers worldwide in September 2026? - Estimated monthly branded searches for Fastenal worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for ProChoice worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. - Estimated monthly branded searches for MSC Industrial Supply worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | PPE and safety gear suppliers | 27.1K | 1.7% | 4 | | Nov 2025 | PPE and safety gear suppliers | 18.1K | 1.4% | 4 | | Dec 2025 | PPE and safety gear suppliers | 18.1K | 1.4% | 4 | | Jan 2026 | PPE and safety gear suppliers | 22.2K | 1.4% | 4 | | Feb 2026 | PPE and safety gear suppliers | 22.2K | 1.4% | 4 | | Mar 2026 | PPE and safety gear suppliers | 22.2K | 1.4% | 4 | | Apr 2026 | PPE and safety gear suppliers | 22.2K | 1.4% | 4 | | May 2026 | PPE and safety gear suppliers | 22.2K | 1.4% | 4 | | Jun 2026 | PPE and safety gear suppliers | 22.2K | 1.4% | 4 | | Jul 2026 | PPE and safety gear suppliers | 22.2K | 1.4% | 4 | | Aug 2026 | PPE and safety gear suppliers | 22.2K | 1.4% | 4 | | Sep 2026 | PPE and safety gear suppliers | 22.2K | 1.4% | 4 | ## How are MSC Industrial Supply’s branded searches counted? Brandwave collects information about searches that people make online using MSC Industrial Supply’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “msc industrial supply” ## Which PPE and safety gear suppliers compete with MSC Industrial Supply? - [Grainger](/demand/global-en/brands/grainger): Head-to-head: /demand/global-en/compare/grainger-vs-msc-industrial-supply - [Fastenal](/demand/global-en/brands/fastenal): Head-to-head: /demand/global-en/compare/fastenal-vs-msc-industrial-supply - [Steel Blue](/demand/global-en/brands/steel-blue): Head-to-head: /demand/global-en/compare/msc-industrial-supply-vs-steel-blue - [Total Safety](/demand/global-en/brands/total-safety): Head-to-head: /demand/global-en/compare/msc-industrial-supply-vs-total-safety - [ProChoice](/demand/global-en/brands/prochoice): Head-to-head: /demand/global-en/compare/msc-industrial-supply-vs-prochoice ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MSC Industrial Supply: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/msc-industrial-supply This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/msc-industrial-supply. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.